Using Keywords for Search Engine Optimization ( SEO )

Using keywords for SEO is very important. If you are trying to get ranked high in Google or other search engines you must know how to use keywords whether you are looking to improve organic rankings or you are using PPC. Search engines are all about relevancy and the more relevant your keywords are to the site you are using them on the better rankings you will get in search engines, generally referred to as SERP's.

Keywords for Search Engine Optimization ( SEO )

Google, like all other companies wants to offer the best product it can to it's customers. They do this by using their algorithms to determine relevancy for keywords. Look at it like answering questions, whether someone using Google is asking a literal question or they are just looking for something they are still at least indirectly asking a question.This person is most likely looking for just that, and so the "question" they want answered is show me some super Nintendo video games. Google's reply (in the form of search results) is what it best feels answers that question and so if YOU as the marketer using keywords for SEO can best provide an answer to that question in the form of what content is on your website you will get a high ranking for that search term.


Now the problem with above search term is that it's pretty vague right? So being specific is also very important. If the keyword somebody searched for was "I want to buy Mario Kart for SNES" and you sold mario kart for SNES on your website this would be extremely relevant and specific and you should consider using it. It should be noted though that if nobody is searching for the keywords you're targeting even if they are relevant it won't help you get any traffic. This is where using the Google keyword tool comes in handy.


the Google keyword tool is a great way to research keywords for your website. You can see results for how many searches a keyword is receiving as well as tons of other keywords that are similar to the one you searched for. There are also some tools that you will be able to find access to at the link below. One tool in particular allows you to see exactly how many other websites are using the exact keyword you are targeting. This can be very helpful for finding excellent keywords.


The bottom line with using keywords for SEO is that relevancy rules everything else. Regardless of the keywords you're using to promote your site it has to be relevant. Google and all other search engines will punish your site and put it deep in the SERP's if you are not relevant.

How to Create Your SEO Strategy

Once you know exactly what is meant by SEO and what are the various processes involved in SEO, it is time to decide on an SEO strategy. Getting your website optimized for the search engines to put you higher on the search result pages is a long term goal. So you simply cannot afford to waste your time with confused attempts at doing it right. You need to have a plan.

SEO Strategy

Search engines have two kinds of links that they serve when you submit a query - paid or sponsored links and organic links. Organic links are what you are really fighting for when you are doing SEO. They are important because that gives your much more credibility than paid links. Also, they are free! As long as you are doing SEO right, you will be sitting in the top positions of search results for the queries related to your niche.

Organic results are build up mostly from link popularity. And that no longer means that the website with the most links directed towards it will win over the others. Search engines now use way more complicated calculations to determine which links are 'good' links and which are 'bad'. For example - links from government sites and University sites are regarded very highly whilst adults sites are disregarded and even seen as a negatives.

So part of you strategy has to be about getting good sites to link back to you. There are several ways to do this. You can buys links from certain places. The best ones will always be priced the highest. Start networking with other webmasters and exchange links with them. You can also start calling them up and emailing them with link back requests. You'll be surprised how nice some people can be.

But link building is just one part of the game. Search engines are very sophisticated nowadays and they can actually tell if the content is read worthy or just rehashed nonsense. They do this through exceedingly complicated algorithms. This and the necessity to have a long term, organic audience makes it necessary for you to have really good content on your website. Think about it - if you have good rankings, people will come to your site. Then it depends on the content. Good content will keep them on your site and will make them share your link on their social networks. Bad content will simply drive them away.

The other part of your campaign can include paid links, if you have the budget for it. Here you will have to choose your targeted keywords. When these keywords are queried for, your ad will show. The pricing is based on demand. So you have to find out some not so in-demand keywords that work for you.

Doing these things for a month or two should give you ample data to decide where to strike the balance. Crunch the numbers and see what worked and what did not. Add them all up and you will have your strategy in front of you.

Search Engine Optimization Notes: Google Ranking Factors

Not everyone involved in websites and online business truly understand that there are many different factors when it comes to determining where a website ranks in the Google search engine results. So it isn't a surprise if you can't seem to understand why your website ranks low as what causes it isn't always that obvious or that easy to detect.


Why it is essentially important to learn about as many factors as you can to determine how Google ranks sites can be quite obvious unless you would rather remain forever clueless and unmindful of why you aren't succeeding in your quest to getting that high ranking. It is important as this also becomes your gauge in correcting what needs be and support you in making those positive changes.

Google Ranking

Actually, if you consider knowing and understanding about the Google Ranking Factors, you will come to conclude that it is all about relevancy and your capacity to earn your visitors and Google's search engine trust through time.


Some things to consider being some of the most important Google SEO ranking factors include "Age of Domain" where it is important to determine the length of time you have worked on the domain bought. Being online longer essentially follows that your website is more established and thus earning trust is not as hard.


Where your site is hosted or the Domain Hosting can also play an important role in search ranking so always be sure that you are using a reputable hosting company. Your websites that are being housed by your server should also not be classified as spam or you will be negatively affected just the same.


Your URL structures ought to be clean just the same with no random strings of character at the end of your URL as this is also part of the on-site search engine optimization. Now, when it comes to content, keep in mind that it is important that you have text on all your important pages and make sure it's good text consisting of targeted keywords and one that is for "USER Consumption" most importantly and not just for search engine rankings.


The internal link structure is vital where you should be sure that inner pages are linked correctly giving visitors easy made pathways connecting to your other pages. As "trust" is a crucial component for Google ranking, add anything like a mailing address and the likes to establish the fact that your site is a trustworthy one.


Again, a good consideration should be given to keywords so make sure your website is optimized by using your keywords. Finally, keep your readers and visitors hooked and interested on your website and not just there for a few seconds of visit as this is not an addition to higher search engine ranking.

SEO Company For Your Internet Marketing

Now there are lots of internet users who depend on the internet whenever they want to do some purchases or research for something. This is the reason why there are lots of businesses who want to hire experts for their internet marketing.


Today businesses are investing in the expertise of these SEO Company to help them stand out from today's competition. This company usually improves your rankings and increase traffic for your website.

Internet Marketing

If you think that SEO Company is composed of a single expert, then you are wrong. One of the reasons why it is pricey to hire them is because they are composed of different experts that are in charge with the different concept of the website. Like for example, one group of experts will be in charge of the research while others are for the implementation. This includes keyword research to improve your placement in the search engines, article marketing and link building strategies to broadcast your existence online. This is the reason why the SEO Company can easily increase your niche in the shortest possible time.


Now there is lots of SEO Company that you can hire. You just have to do a search online and for sure there will be plenty of options that are available. Most of the time, SEO Company have their own websites on the internet in order to showcase their services to the public. You can even use search engines to look for them.


And because there are lots of them, finding the right one is a little bit hard. Keep in mind that once you hire a SEO experts you will surely incur expense. There is some company that comes cheap but there are some that comes with extreme fees for their services. But in finding the right one, you have to make sure that you hire the one that can deliver their promises no matter how much price you need to pay to them.


The best way for you to know which SEO Company will be right for you is to give them a call or ask for a quote or a proposal. You may get their contact number and talk to their agent and request for a proposal. With this proposal you will be able to know their strategies that they will use in order to meet your online goals, the time frame of their service and of course the cost of the project. You may get plenty quotes as you can for comparison purposes.

Google launches new algorithm

Google will begin showing multiple results from the same domain in search engine listings, it has been announced. The news, which was revealed in an official Google blog, is said to have been introduced in order to help users find more relevant information through searches.

Writing on the official Google site, software engineer Samarth Keshava wrote:

Google Launches New Algorithm

"Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain, we’ll now show more results from the relevant site.

"We’re always reassessing our ranking and user interface, making hundreds of changes each year. We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page."

The news of the algorithm change comes as Rob Ousbey, a search engine optimisation expert, discovered the search engine was also testing live updating search results. Writing on his own personal SEO blog, Rob commented:

"Earlier today, I noticed that my Google results were centered in the middle of the page. This evening, I spotted that you don't even need to hit the 'Search' button anymore - Google updates the results for you while you're typing."

At present, the feature is still in a testing page, so it is unknown if the search engine is set to introduce the new format to all users.

7 Deadly Business Blogging Mistakes

Below are the top 7 mistakes we see companies make with their business blog:

Business Blogging

1. Brand Inconsistency: 

From the design and layout of a blog to the content, from the images you post to blog loading time, your brand is directly expressed in every element of your blog. If even one of these features is misaligned with your brand, you'll run the risk of creating an inaccurate image of your brand. And remember, your blog readers are not only members of your target audience, but they are also your peers and key influencers. Providing them with an imprecise perception of your brand could be detrimental to your business.

2. Business-Centric Web Copy: 

Using your blog solely as a sales tool is unacceptable in the blogosphere. The blogging community is built on valuable information and relationships that could lead to business partnerships, new clients, and an increase in your key influencers. Therefore, blog content should never try to make a sale; rather, it should provide your readers with valuable information that is fresh, current, and informative. Focus on writing content that gives something of worth to the reader.

3. Lack of Clear Contact Information: 

One of the most frustrating things as an individual who is trying to contact a blogger is a lack of contact information. Don't be one of those blogs that has no contact information.


Adding contact information is easy and painless-I promise. There are three steps involved:


Create a page on your blog titled "Contact."
Drop your contact information onto this page.
Click publish.
And voila! You have a contact page that makes it easy for peers, key influencers, and your target audience to contact you.

4. Zero Marketing Efforts: 

Blogging for business requires much more than posting two to three times a week on important industry information. Blog promotion on social media platforms and ensuring all posts offer valuable information and are properly optimized are merely a small portion of gaining exposure for your blog and your business.


In order to use your blog to its fullest potential, you must build blogger relations. To increase blog readership, consider commenting on influential blogs, mentioning other bloggers on your blog, posting articles from influential blogs on your social media profiles, asking bloggers to guest blog, and becoming friends with your favorite bloggers on social media.

5. Improper Use of Tags: 

In a nutshell, tags are what help the search engines and tag directories catalogue your website. Tags help you get found online. Tags should reflect what your readers would be typing into search engines. Keywords you use throughout your post should simultaneously be used as tags.


Categories, on the other hand, are meant for readers to easily find the information they're looking for. For example, if you wrote a travel blog that focused on countries in Europe, you might have a category for each country you focus on. And let's say you wrote a post on the variety of French baguettes. You would categorize this post under France but tag it as French food, travel France, etc. These tags describe the specific content of the post and help readers to find your posts based on specific keywords and terms.

6. Bad Headlines: 

Blog headlines need to grab the readerand compel him or her to take action by reading your blog. It's your first hurdle, and it's a big one.


The headline needs to speak to a pain the reader has or something the reader wants-now. Arousing curiosity is a good tactic. Appealing to strong emotions grabs the attention of the reader and hits him or her on a basic gut level.


When you're writing headlines, focus on the benefits, don't try to be too clever, don't give false promises, and keep it short and sweet. And, keep an eye on which headlines attract the most readers, and try writing future headlines in the same manner.

7. Thick Copy: 

Forcing your readers to sift through loads of dense copy is not a great way to win them over. In fact, it's one of the most agonizing things you can do to them. Give your readers what they want-good information-quickly.


Your blog post needs to be as easy to read as possible. Many people will scan your copy rather than taking the time to read every word. If they can't scan it quickly and get to the meat, they'll leave-and probably won't return.


Therefore, if you want to create a loyal readership, make sure you write in short paragraphs, keep sentences short, use bulleted lists, eliminate extra words, and help readers to get to the point with effective headings.

Differences Between the Google and Yahoo Search Engines

When trying to figure out the key differences between Google and Yahoo search engines, the most simple way to put it is that Yahoo's biggest contributor is the advertiser, Google's biggest customer is the average web surfer. This might be the reason why Google has fared a little better than Yahoo when it comes to searching for things online. Yahoo tends to cater to the advertiser integrating as many advertisements as possible extending page lengths to do so. This is their money maker so it is the area that they focus the most on. Google does advertise plenty, but their main concern is the average web traveler. They have worked on making the most relevant key words searched the sites that appear at the top of the search.

Google and Yahoo Search Engines

For example, in the year 2004 Yahoo had an astounding two hundred fifty links on its home page linking to advertisers. People see enough advertisements on websites and in every day life. The last thing they want is to be bombarded by ads when trying to search for a specific thing. In all fairness, as the years have passed Yahoo has begun to refine this and take down some of the links decreasing it to about a hundred or so.


The internet is a huge and overwhelming place to look for things. Without search engines such as Yahoo and Google, it would be nearly impossible to find exactly what you are looking for. This is the precise reason that Google has continued to be a household name, they focus on saving your time and helping you find exactly what it is you are looking for on the web with their advertisements being relevant to the search topic. Yahoo more focuses on ad revenues and increasing page views.

Article Marketing - The Secret to Massive Traffic

Article marketing is my pet topic. I work on article marketing quite a bit to drive free targeted traffic to my websites. It gives you the privilege to get a published article links on the search engines. The quality of traffic from article marketing is one of the best you can ever get other than PPC and conversion rates from the articles I have written are excellent. Sometimes, it can be as close as 5%. Getting a published article links all over the search engine is a major plus for your business.

With confirmed article links, your site will be soon create a buzz all over the major search engines. Article marketing also give your site a guaranteed article links as potential customers look out for this before buying from any site.

I highly recommend article marketing if you really want to make a lot of sales online. This is the secret to big sales that internet marketers employ to rake in millions of dollars.

There are several reasons why article marketing is so popular:

Article Marketing

1. It is absolutely free. You do not need to pay a single cent. Article directories accept and publish your articles for free. All you need is to write the articles.

2. It drives FREE instant and targeted traffic to your websites. Within a short time, your article gets indexed in the search engines and rank well in Page 1 or 2 if it is optimized. Such traffic is your warm market.

3. Articles are great sales pages! If you write well enough to presell your customers, they would be ready to buy your products once they hit the sales page.

4. Articles get you high Page Rank one-way links. Imagine your article on a PR7 website with a link to your website? These boost your website ranking.

How To Write To Create An Avalanche Of Traffic To Your Websites?

1. Do your research at the forums. Hear the voice of your prospects and know what they want. Find out the main theme, the underlying message of their topics. Perhaps they want to know how to write an article in the fastest way possible?

2. Target the right keywords.Targeting Long Tail Keywords. This is the KEY! Most article marketers get it wrong!!

3. Include the keywords in your article title. Start with the keyword, avoid placing it towards the end and avoid unnecessary words. Search engine spiders read content from left to right. Too many irrelevant words can confuse them.

4. Include the targeted keywords in your article introduction, body content and conclusion. Go for 1 to 1.5 % keyword density.

5. Write Regularly. Try to write at least 1 or 2 articles a week on different keywords. You would realize that the traffic soon becomes consistent.

6. Submit different versions of the same article to various article directories like EzineArticles, GoArticles, SearchWarp, IdeaMarketers and ArticlesBase

More so, make sure you have confirmed article links so that your potential customers do not see you as a scammer. With your guaranteed article links which makes your site an authority site, all over the search engine and major site; you will definitely have a lot of sales which means a lot of profit for you.

The Search Engine Optimization Method

The number one method to dominate the first page of Search engine results is to do more than your competitors is doing. You need a long term plan to dominate search engines result pages. It's difficult to give a definite method that search engines will use to determine who will be number one and who will not. The reason being Search engines Companies change upgrade their systems regularly and their algorithms are changed from time to time.


However, how high you rank depends on two major factors:


   1. On Page - What is found on your website and
   2. Off page - What other sites say about you by linking to your site.


Most search engines use "on page" factors to play 30% of ranking and "off page" factors takes the remaining 70%. The percents vary depending on how competitive a niche is. Sites with lots of direct affiliate links get a slap and do not rank as high as sites without direct affiliate links.


Nevertheless, for you to keep you search engine rankings high you have to make search engine optimization method an ongoing task as opposed to an event you outsource one and forget. The following steps are recommended from the beginning and on an ongoing basis:

Search Engine Optimization Method

* Web design - Do your site on a content management system, which will allow you to add more fresh content in future and an ongoing basis the easy way as opposed to a Static Site that will make you rely on a developer each time you want to add content.


* Link Building - make sure you get a standard Link Text with your primary keyword to link to the home page, and your Secondary keywords to link to other pages on your site.


* Article marketing - Write irresistible articles that will make other web masters want to link to you. One way links gets you more value than link exchanges.


* Comment on blogs - using you link to comment on blogs gives you a score on your search engine score rating.


* Social Bookmarking - share articles from your site on social Bookmarking sites like Digg and StumbleUpon. This way you site will be discovered by more people and even make them want to link to back to you from their site.


* Social Network Sites - Share contents on your site on social networks like Facebook and MySpace. This increases the number of links to your site.


In conclusion, keep on doing something that will affect positively your on page and off page factors as shown above.

Find 15 Off-Site SEO Tips

15 Off Site SEO Tips

1. Deep Link Building


Deep links are your site's backlinks or (inbound links) which point to a page other than your home page. Too many sites focus entirely on inbound links to their home page for the most competitive keywords. A better SEO strategy is to create categories and topics on your site and build relevant backlinks from high authority sites which target more specific keywords for each category page. Remember it is not the overall number of links which is most important, but the number of inbound links from high authority sites pointing to your site as a reference for a particular keyword.


2. In-Bound and External Links


Receiving links from sites with high authority on your keyword topic is absolute gold, especially if the anchor text includes the keywords most important to your site. Promoting your site is part of any SEO plan, but fresh quality content is still the best way to achieve quality in-bound links. Many SEO experts will try black-hat SEO tactics such as comment stuffing or using link farms to generate a large quantity of in-bound links, but the search engines are sophisticated enough not to fall for this deception any more and may penalize sites that use these tactics. Your SEO expert can help you establish a content management system that integrates press releases and industry promotion as part of your plan to increase authoritative in-bound links. In addition, linking to well-respected established sites from your own site is advisable.


3. Social Networking Tools: Facebook


Promoting your site on Facebook with a company page, groups, and advertising can help you connect with your visitors in a more personal manner, increase traffic to your site, and create brand loyalty. Your SEO plan should incorporate maximizing the potential of Facebook's social network.


4. Social Networking Tools: Twitter


Google and Bing are both offering real time search results as on their search results pages, which include up-to-the-minute tweets from Twitter users. Optimizing your site for Twitter search should be a key part of your social media and SEO plan. Promoting your site and your products via Twitter increase the likelihood of building site recognition and improving real time organic search results. Consult with a SEO professional regarding integrating and optimizing your Twitter account.


5. Keyword Analysis


Understanding what keywords your site should emphasize and how to use them in your off-site promotion is essential. Every link to your site offers what is called "link juice," which is an added SEO benefit derived from in-bound links. It is preferable to have sites use keywords as text anchors when linking to your site instead of your company name, your URL, or images. Remember it is extremely likely that there are more searches using the type of product or service which you provide than search queries with your company name. The more in-bound links your site has from sites with authority using keyword anchor text, the better your site will rank on the search engines. Sites also need to determine if it is strategic to target narrow long tail keywords or more broad short term keywords. Keyword analysis is a moving target as traffic, social trends, and return on investments (ROI) change and adapt. Sites should perform keyword analysis weekly or hire a SEO consultant to advise them on keyword strategy.


6. Competitor Analysis


Sites like Compete.com and Alexa.com provide excellent free analytical tools to check on how your competitors are faring. These sites also offer paid subscriptions to offer advanced analysis to keep track of traffic and keyword trends in your industry. Yahoo Site Explorer is an excellent resource for tracking of your competitor's backlinks and determining what directories or paid listings may be beneficial to join. Investigating your competitors and their sites thoroughly is an important part of your site's SEO plan.


7. Avoiding Duplicate Content


Syndicating your content in other sites is an excellent way to promote your site and the relevant content you produce, but you have to be very careful to avoid any search engine penalties for duplicate content either on-site or off-site. A SEO professional can help your site manage and organize content so that it is search engine friendly as well as available to be syndicated on other sites or blogs.


8. Blogs and RSS Feeds


Optimizing a site for search engines includes optimizing your blog and RSS feed. Each site is different, but typically blogs which are produced via WordPress, Typepad, Joomla, Drupal, and Google Blogger can be incorporated into your content management system to maximize your blog posts for inclusion in search enginess and help increase the organic search relevancy of your site for keywords. A SEO adviser can also help you syndicate your RSS feeds (including potential revenue from Google Adsense for Feeds), so that your blog becomes part of your company's viral marketing plan.




9. Paid Search Engine Inclusion


Paying for search engine inclusion is very strategic. Depending upon your industry, products, and organic search results, your company could either be wasting money with paid inclusion or missing out on a great opportunity. Before signing up for or renewing any paid incusion, have a SEO expert run a cost-benefit analysis and advise you othe which paid inclusion option will work for your site.


10. Local Search


Optimizing your site for local search involves including your site in the correct directories and internet yellow pages. Google, Bing, and Yahoo will all allow companies to promote their site through local listings including the company address, company info, and hours of operation. A SEO plan should ensure that these listings are optimized correctly with the correct keywords. In addition, there exist literally hundreds of other avenues of local search that your SEO professional can advise you to get an optimized listing to increase local traffic to your site.


11. Web Directories


A web directory is just a collection of related links. Typically the incoming traffic from web directories is very small, but there are SEO benefits to strategically placing your site on the key business directories for your site. Again, the proper descriptions, URLs, and keyword should all analyzed before making a web directory placement.


12. Vertical Search Engines


A vertical search engine is search engine devoted to a certain industry or topic of online content. If your site is not listed in a verticial search engine that covers any of your keyword topics, then your site may be missing out on an excellent opportunity. Vertical search engines can come-and-go quickly so consult with a SEO expert oftern to determine which vertical search engines are most appropriate for your site.


13. SEO and Traditional Marketing


While a marketers frequently miss out on optimizing sites for search engines with their design, copy, content, and campaigns, it is important that a SEO plan and a markting plan be fully compatible and working together. Frequently, SEO advice on traditional marketing involves minor tweeks based on keyword research and site traffic analysis. Make sure your SEO camp and marketing people are working together productively.


14. Viral Marketing


The term viral marketing typically refers to the use of social networking to produce self-replicating "viral" effects in the online promotion of a business or an idea. The goal of viral marketing is to use existing social networks and with little effort or cost transport a message from a small-scale to a large-scale. Whether this is accomplished via free content or services, games, contests, or general online buzz is secondary to the intended result which is relaying a marketing message to a large number of people. A SEO consultant can analyze the potential ways viral marketing can be incorporated into your search marketing strategy and explain any pitfalls of your current marketing program in regard to SEO.


15. Off-site Search Engine Traps


If your site has consistently underperformed on the search engines despite your site being professionally designed and filled with relevant content, there may be an underlying problem which is often identified as a "search engine trap". In many case the solution is innocous and can be easily fixed. Have a SEO expert analyze your site from top-to-bottom if you suspect your site may have fallen into a search engine trap.