When trying to figure out the key differences between Google and Yahoo search engines, the most simple way to put it is that Yahoo's biggest contributor is the advertiser, Google's biggest customer is the average web surfer. This might be the reason why Google has fared a little better than Yahoo when it comes to searching for things online. Yahoo tends to cater to the advertiser integrating as many advertisements as possible extending page lengths to do so. This is their money maker so it is the area that they focus the most on. Google does advertise plenty, but their main concern is the average web traveler. They have worked on making the most relevant key words searched the sites that appear at the top of the search.
For example, in the year 2004 Yahoo had an astounding two hundred fifty links on its home page linking to advertisers. People see enough advertisements on websites and in every day life. The last thing they want is to be bombarded by ads when trying to search for a specific thing. In all fairness, as the years have passed Yahoo has begun to refine this and take down some of the links decreasing it to about a hundred or so.
The internet is a huge and overwhelming place to look for things. Without search engines such as Yahoo and Google, it would be nearly impossible to find exactly what you are looking for. This is the precise reason that Google has continued to be a household name, they focus on saving your time and helping you find exactly what it is you are looking for on the web with their advertisements being relevant to the search topic. Yahoo more focuses on ad revenues and increasing page views.
If you've been online long, you may remember when web hosting was limited. Many companies charged as much as $30 or even $40 per month for fifty megabytes of storage. Bandwidth was equally limited, and if your account went over its limits, your account was suspended until you paid to increase your limits. Unlimited hosting, like that from Yahoo web hosting, was unheard of until quite recently.
Some web hosts still limit bandwidth and usage. Yahoo Web Hosting offers an unlimited hosting plan that allows you to create, and host, a content-filled, user-oriented web site. If your site gets featured on a popular blog, or hits the front page of Digg, many web hosts will shut your site down for overrunning its bandwidth limits. With Yahoo Small Business Web Hosting, your site's popularity will only attract more web visitors!
With broadband connections becoming the rule rather than the exception, and video becoming nearly a necessity for business sites, limited web hosting is a problem. Yahoo web hosting has the answer to that problem. No matter how many video files you want to store, how many times they are accessed, or how much email you get and receive, your account will always be ready to handle it.
The matter of email storage is important. You want to use a company email address, with your company's domain, and maintain an appearance of professionalism. But many web hosts have limits (10 megabytes is common) on the amount of email stored for each address. Yahoo web hosting does not limit your communication with your customers. Send and receive as much email as you like. Yahoo Small Business unlimited hosting includes unlimited email storage.
Your business's growth online depends on your ability to provide the best, and most complete, information to your customers. Storage limits can make it difficult to include as much information as you would like, including video, audio and graphics. With unlimited hosting from Yahoo web hosting, you can put up as many PDF files, as many audios and videos, and as many graphics as you desire. Yahoo Small Business allows you unlimited file storage. If you've ever had a limited hosting account, you'll understand the value of this unlimited storage from Yahoo web hosting.
Yahoo Small Business web hosting is unlimited, and it's affordable. Where many "budget" hosts charge setup fees, Yahoo web sites come with no setup fee. Yahoo web hosting offers affordable pricing, with rates starting at under $9 per month for the first three months.
When you're looking for a host to help your business grow online, you cannot do better than setting up a Yahoo web site. In addition to unlimited Yahoo web hosting for a reasonable price, you'll find other advantages to hosting with Yahoo Small Business. The web design tools make it very easy and very fast to set up a Yahoo web site, at no additional cost. And if you have an issue or a question, you'll find helpful support staff available around the clock to help you get up and running again. And it's Yahoo Small Business, so you know it's reliable.
While RSS end-user adoption has been relatively slow, marketers have jumped at the chance to use this new internet channel increase their online sales.
If you're new to the world of RSS --- RSS is a simple technology that allows you to deliver your online content directly to your subscribers, other websites and the search engines. It helps you improve your content delivery, as well as increase your online traffic and reach, and even conduct business intelligence more easily.
RSS content is delivered through so-called RSS feeds, which are just simple files that carry your online content. Each of these simple files containts multiple "stories" that you may want to deliver to your audiences, called "content items". A content item can be anything … an article, a blog post, a whole newsletter issue, a sales letter and so on.
But there is more to RSS than simply getting your content out.
One of the fields of RSS marketing is also NewsMastering, which allows you to:
[a] take multiple third-party RSS feeds,
[b] mix them together,
[c] filter your new mix using various keywords that you're interested in,
[d] use the mix and your filters to create a new stream of content, pulling together all the content items from dozens or hundreds of other RSS feeds … but only the content items that match your filters.
You can now take this stream of content and either subscribe to it yourself, if for example you want to find out immediately what the market is saying about you, what it's saying about your competitors, and what your competitors are doing themselves.
Or you can take this stream of content and display it on your website to:
[a] enrich the visitor experience, by giving them access to the latest and most relevant list of content from your field, such as the latest news in the field you are covering … and do so automatically;
[b] by doing so also making your website more search engine friendly, thus increasing your rankings.
But up until now doing all of this was quite complicated and really wasn't accessible to most internet marketers.
But no longer so …
YAHOO! PIPES CHANGES THE LANDSCAPE
http://pipes.yahoo.com is the latest offering from Yahoo!, finally bringing the premise of NewsMastering to the mass market, and actually putting it on steroids.
The general idea behind Yahoo! Pipes is to allow its users to "easily" connect various internet data sources, mix them together in various ways, add additional functionality to them and create a new single output, pertaining directly to your settings.
While this may sound alot like the standard RSS aggregation & filtering we mentioned above, it actually goes much further than anything on the market in enabling you to manipulate outside sources and come up with a new content output, all of this in a visual programming environment.
The "old services" simply allowed you to combine various RSS feeds, set some basic rules on how you want to get content from them, such as limiting the output to only the content items that match your keywords and removing duplicates, and get a new single RSS feed from them. You could then subscribe to this RSS feed in your RSS Reader (for business intelligence purposes) or use it to display its contents on your website.
But Yahoo! Pipes goes much further.
[BTW - in the Yahoo! Pipes glossary, a pipe is an output you create from mixing and manipulating various content sources]
[a] Aggregate and Filter any XML Feed
Aggregate any kind of XML feed, not just RSS, which means that if your application provides an XML data output, you can now aggregate that data feed with other different feeds you might be interested in, and create a single RSS feed that you can subscribe to in your RSS Reader. Just as an example, imagine having an RSS feed that brings you various data from your organization in a single output, such as the latest sales data from your webstore, latest account of company expenses, notifications of new employees, important team communications, your website visitor counts and so on. It even lets you combine other pipes into a new single pipe.
[b] Content Manipulation
Apply various filters, such as a keyword content filter to give you only the content you're interested in, sort, count, truncate, join or even create your own filters. It even lets you add your own input fields. For example, you could create a pipe that aggregates all the RSS feeds from top online retailers, and include an input field that allows you to enter the name of the product you want the latest deals on, and then creates an on-the-fly output with the latest deals for this product. Essentially, it allows you to add simple or advanced search functionalities to filter out only the content you're really interested in ... from hundreds or even thousands of content sources.
[c] Social Applications
Browse through pipes created by other users to either use them as an end-user, or use their pipes to create your own new pipes. It of course also allows you to make your own pipes public and even provide them as a service to end-users.
There are really almost countless opportunities of what you can do with Yahoo! Pipes, and various new applications will surface when the service gets some milage.
The best part is, you can either create your own application that you use when the need arises from the Web, or an RSS feed that you subscribe to in your RSS Reader, to constantly deliver to you the content that you want. Or you can use the RSS feed to display that content on your website.
All of this is done through a visual interface, which might be daunting for the average user, but shouldn't present a problem to marketers that either have the time to learn the ropes or pay a little something to a person that already has.
HOW MARKETERS WILL PROFIT
If you're thinking of how you can profit from Yahoo! Pipes as a marketer, there really are countless opportunities.
[a] Provide highly relevant streams of content on your website to enrich the visitor experience.
[b] Become a preferred access point to relevant and latest content in your industry.
[c] Build applications that allow your visitors to easily access the content they're interested in.
[d] Take your business intelligence activities to the next level.
And much much more ...
With all the capabilities available through Yahoo! Pipes, countless new opportunities will certainly arise quickly.
The best part is, you can now more easily take advantage of them.
Your web site makes a statement about who you are. If you’re like most business owners, you want that statement to be, "We’re a thriving, growing business." And if you’re like most business owners, you don’t want to spend a lot of money hiring a web designer. Yahoo Web Design Tools can help you create the Yahoo Web Site you want, easily and quickly. When you host your web site with Yahoo Small Business, you get a free domain and Yahoo Design Tools.
Web design does not have to be either expensive or difficult. Even if you know nothing about web design or HTML, you can create an excellent web site. When you use Yahoo Small Business Web Hosting, you’ll build your own web site from scratch. Yahoo Small Business web hosting offers a checklist that walks you through the entire process of building your Yahoo web site, from scratch. Build your site right on your Yahoo web hosting account, and you’re ready to go.
With the design tools from Yahoo Small Business, you can choose a professionally designed template for your Yahoo web site, and customize the template you choose. In fact, when you set up your Yahoo web site, you may find the perfect template for your type of business. For example, Yahoo Small Business web hosting has templates created especially for law firms. Whether you use a Yahoo Small Business web hosting design template as-is, or customize it to fit your needs, your Yahoo Small Business web site will make the statement that your business is ready to serve your customers.
When you set up your Yahoo web site, you can add forms without knowing any HTML, include driving directions and maps to help your customers find you easily, and customize your web site with as many pages as you need. With Yahoo small business web hosting, you’ll have unlimited web hosting, so you can create as many web pages as you need, store audio and video files, and have up to 1,000 email accounts and unlimited email storage to keep track of communications with your customers.
When it comes to web design, most designers say that from good, fast and cheap, you can choose two. When you choose Yahoo web hosting and Yahoo Small Business design tools, you don’t have to choose. You’ll get a great design, set it up yourself in no time at all, and get the design tools free with your Yahoo web site.
Yahoo Small Business is your perfect choice for creating your web site quickly, easily and without learning a complicated programming language or going to design school. Your unlimited Yahoo web hosting lets you communicate with your customers, make a great first impression on your customers, and keep your Yahoo web site up and running. Yahoo Small Business is your partner in running an online business that gets results.
When it comes to creating a web site that speaks for your business, Yahoo Small Business web hosting gives you the design tools, the unlimited storage and bandwidth, and the support you need to excel.
Will your website rank higher in yahoo search engine pages? Will you get listed in yahoo? These are the general questions that come in your mind while optimizing for yahoo. For this you need to follow certain submission and optimization guidelines to get listed.
To get listed in the yahoo, first step is to find the suitable category page that best suits your website. Keep searching until you find the right category. Submitting in the most specific category increases your website chances of getting listed easily and earlier. Keep your Meta tags descriptions short. Do not use heavy promotional language or brand name in your descriptions. Make sure your site is entirely complete before you submit. If your site is not up to 100% or running it can be blacklisted. Do not submit site having an under construction page. Yahoo gives preference to a site having clean basic design and good content.
Yahoo discards off the title that looks like promotional ad copy. This seems to be odd especially in a business that seems to be all about promoting yourself. So ignore the phrases like Best and unrivaled service in the title. Some times overdose of SEO in your copy can hurt you. Follow the yahoo instructions or else if you do not follow their rules and guidelines they will ban you.
Do not try to put in the submission form any type of misinformation that is wrong or on par with fraud for them. Other point is that yahoo requires the site to list the physical address of the business. They do not accept post office box type of address. This keeps the scam doers out of their search engines.
Yahoo prefers original and unique value content with a genuine value for the reader. Pages designed primarily for human being are ranked higher. Use hyperlinks to assist people finding interesting and related content. Use Meta tags in description that accurately describes the contents of your web page.
Avoid these tasks in the procedure of yahoo optimization for a website. Do not stuff your pages with duplicate or repeated content. Yahoo can penalize you for spamming. Don’t use doorway pages. Do not use any method to partially inflate search engine ranking. Don’t participate in link exchange with link farms. Don’t stuff your pages excessively or off topic keywords. Do not use text with same coder as the background color or text that is not easily read, too small or is placed in an area of the web page not visible to users. And the final instruction is do not use any cloaking techniques.
Yahoo is among the major search engines that exist in the World Wide Web and considered one of the most favorite by internet users. Submission and opmization in yahoo increases the chances of increase in traffic generate more queries and leads. Therefore Yahoo search engine submission and optimization service is on the priority list for all SEO companies. Client major need also includes the yahoo search engine submission and optimization service on the priority basis.
