How to secure your rankings after Google's latest update

Google's Panda update caused a ranking drop for many websites. Google has a very long official discussion thread about this topic. The discussion reveals things that you can do to make sure that your website gets its rankings back.

The update is not just about content farms : - 

Google's new algorithm targets low quality websites. It seems that Google defines a low quality website like this:

• The website does not have enough content to be useful (shallow content).
• The website has poorly written content.
• The content of the website has been copied from other sites.
• The content of the website is not useful.
• With Google's latest update, it is not enough to have unique content on a website. It also doesn't help if there are many unique words on your web pages. The content has to be useful to your website visitors.

Even high quality pages can be affected

The low quality content on part of a website can impact the rankings of the entire website:

"It's important for webmasters to know that low quality content on part of a site can impact a site's ranking as a whole.

For this reason, if you believe you've been impacted by this change you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain.

Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content."

Things that you can do to make sure that Google does not penalize your site

There are several things that you can do to make sure that Google does not penalize your site:

Improve the poor quality pages on your website. Ask yourself: is the page useful to my website visitors? If not, improve the content of the page to make it more useful.

It is very likely that the overall user experience is important. Check the usability and the design of your web pages. Your web pages should be easy to navigate and they should have a professional design.

Check the ads/content ratio on your web pages. If a web page mainly consists of ads then it is likely that Google considers it low quality.

Don't try to cheat Google with shady search engine optimization methods. Focus on optimization methods that are beneficial to webmasters, website visitors and Google.

Search engine optimization is not about getting high rankings for every possible keyword. It is about getting high rankings for the right keywords and about meeting the expectations of the website visitors.

If you have high rankings for the right keywords, your website will deliver many new customers to your business. If you give Google what they want, your website will get high rankings and more sales.

Google Search Engine Optimization Tips - TOP SEO INDIA

Tip #1 - Pay Attention to Page Titles 


First of all, you need to pay attention to page titles. Google does look at the page titles on your website. 


In some cases website editors merely give pages random titles such as "New Page" or "Page 


1." Whether you or your web designer builds your web pages make sure that important page titles are created. I strongly suggest that the all important keyword for any given page is built-in in the title also.


Tip #2 - Build Inbound Links 


Inbound links are very important to Google ranking. The more inbound links you have to your site, the better you are going to perform on Google rankings. If you don't have many inbound links to your site, you want to build them. Yahoo! and DMOZ (The Open Directory Project) and just two of many website directories that can help you build inbound link reliability once you list with them. I must tell you the theirs cost money but, there are free ones on the web - 'just Google it'.


Warning! 


Be wary of using submitter software that submits your website to hundreds or in some case thousands of free directories -- re: many of those directories are of poor quality. They usually have a accumulation of thousands of sites to review before they ever get to yours.


Tip #3 - Add Plenty of Content with Relevant Keywords 


Google also looks at the generally content on your site. This means for search engine optimization you need to have plenty of quality content that include relevant keywords. In real estate its location, location, location -- on the web it's content, content!


Don't try keyword stuffing to get better rankings - it won't work. In the good old days, many webmaster wannabes tried those tricks -- don't do it! 
In fact, trying to fool the SEs, especially Google, could boomerang because your site may get blacklisted.


Tip #4 - Develop Text Links with Your Web Page Keywords 


Developing links with keywords that are imbedded in your text links can also help you to optimize your site. In other words, get nearer up with creative ways to work your keywords into you text links. Google looks closely at the links that you have on your site. So, instead of just using plain language in a link, use keywords in your text links.


Conclusion 


Ranking well with Google is an outstanding way to bring in more traffic to your web site. Of course in order to do this, Google search engine optimization is necessary. Optimizing your site for Google is not difficult and it may take some time -- but, it's well significance it.

Using Keywords for Search Engine Optimization ( SEO )

Using keywords for SEO is very important. If you are trying to get ranked high in Google or other search engines you must know how to use keywords whether you are looking to improve organic rankings or you are using PPC. Search engines are all about relevancy and the more relevant your keywords are to the site you are using them on the better rankings you will get in search engines, generally referred to as SERP's.

Keywords for Search Engine Optimization ( SEO )

Google, like all other companies wants to offer the best product it can to it's customers. They do this by using their algorithms to determine relevancy for keywords. Look at it like answering questions, whether someone using Google is asking a literal question or they are just looking for something they are still at least indirectly asking a question.This person is most likely looking for just that, and so the "question" they want answered is show me some super Nintendo video games. Google's reply (in the form of search results) is what it best feels answers that question and so if YOU as the marketer using keywords for SEO can best provide an answer to that question in the form of what content is on your website you will get a high ranking for that search term.


Now the problem with above search term is that it's pretty vague right? So being specific is also very important. If the keyword somebody searched for was "I want to buy Mario Kart for SNES" and you sold mario kart for SNES on your website this would be extremely relevant and specific and you should consider using it. It should be noted though that if nobody is searching for the keywords you're targeting even if they are relevant it won't help you get any traffic. This is where using the Google keyword tool comes in handy.


the Google keyword tool is a great way to research keywords for your website. You can see results for how many searches a keyword is receiving as well as tons of other keywords that are similar to the one you searched for. There are also some tools that you will be able to find access to at the link below. One tool in particular allows you to see exactly how many other websites are using the exact keyword you are targeting. This can be very helpful for finding excellent keywords.


The bottom line with using keywords for SEO is that relevancy rules everything else. Regardless of the keywords you're using to promote your site it has to be relevant. Google and all other search engines will punish your site and put it deep in the SERP's if you are not relevant.

Google launches new algorithm

Google will begin showing multiple results from the same domain in search engine listings, it has been announced. The news, which was revealed in an official Google blog, is said to have been introduced in order to help users find more relevant information through searches.

Writing on the official Google site, software engineer Samarth Keshava wrote:

Google Launches New Algorithm

"Today we’ve launched a change to our ranking algorithm that will make it much easier for users to find a large number of results from a single site. For queries that indicate a strong user interest in a particular domain, we’ll now show more results from the relevant site.

"We’re always reassessing our ranking and user interface, making hundreds of changes each year. We expect today’s improvement will help users find deeper results from a single site, while still providing diversity on the results page."

The news of the algorithm change comes as Rob Ousbey, a search engine optimisation expert, discovered the search engine was also testing live updating search results. Writing on his own personal SEO blog, Rob commented:

"Earlier today, I noticed that my Google results were centered in the middle of the page. This evening, I spotted that you don't even need to hit the 'Search' button anymore - Google updates the results for you while you're typing."

At present, the feature is still in a testing page, so it is unknown if the search engine is set to introduce the new format to all users.