Top SEO Services

Digital Marketing or Internet marketing has been used widely by the entrepreneurs and large business houses to reach their target customers. Companies engaged into providing SEO services are widely in demand as the internet revolution continues further to link our lives. Many factors go into to make a SEO project successful. These factors can be keyword, web content, link building, page titles etc. A website needs to be architected around the keywords so as to maximize the visibility. To obtain such effective keywords, the services of a good Online marketing consultants play a significant role.

The services that these consultants provide range from link building, social media marketing, directory submission, RSS feed etc. These services are explained below:

Link Building Services: 
Link building is a technique for effective search optimization. It is one of the best ways to increase traffic on a website. Through link building, two websites agree to show the link of other's website on their website. This technique is worth the money clients pay for. Companies offer various link building plans to their clients.

Social Media Marketing: 
Social networking sites enjoy highest number clicks every day. So marketing the client's website by submitting the links to these sites become the best way to reach the target audience. Through SMM companies help their clients to increase their brand awareness and make them more competitive. The SMM plans may vary from one month to six months.

Directory Submission: 
There are much software through which the websites and their links are submitted to the list of directories to jump up the search ranking. These directories are seen as the valuable source of information by the users and provide a one way link to your website.

RSS Feed Submission: 
This is the technique most popularly used. Consultants offer the clients to submit the RSS feed of their website to the different directories so that whenever their website is updated it appears on the directory link at the top.

Online Press Release Submission: 

The traffic to a website can be increased by submitting the link to daily online press release websites. Clients are encouraged to use this service as it is the effective way to maximize their brand visibility and increase traffic for their web content.

Blog Submission: 
This service is usually provided along with the directory submission. Through this technique the links to the client's website are submitted in various popular blogs.

Content Writing Services: 
Many SEO consultants provide the content writing services to their clients so that they can blend the web content of a site effectively with the keywords, Meta description or Meta tags.

Deep Link Directory Submission: 
This service is availed by the clients to market the inner pages of their website as it also contains the information regarding the company and their products. This is useful when the website is large with many pages.

Social Bookmarking and SEO

Social bookmarking is defined as the process of tagging a website and saving it for later. Instead of saving them to your web browser, you are saving them to the web.

Social Bookmarking SEO - TOP SEM SEO

Since your bookmarks are in online, you can easily share them with your friends and it is a great way to promote your business. It is a much cheaper alternative for traditional media advertising. Traditional media advertising can costs thousands of dollars. In this process you can not only save your favorite websites and send them to your friends, but you can also look at what other people have found interesting enough to tag. Most of the social bookmarking sites may let you to browse through the items based on most popular, recently added, or belonging to a certain category like shopping, technology, politics, blogging, news, sports, etc. You can easily find, what people have bookmarked by typing in what you are looking for in the search tool. At times, the social bookmarking sites are being used as intelligent search engines.


Many good articles did not receive the attention it deserves because of the lousy headlines. The headlines are not interesting so people are not motivated to click the link. The headline is the first thing that the user sees while browsing for information on the site. If you don’t write a good headline, it is very difficult for your posts to reach the first page of the social bookmarking site. You should not use the original headline for the headline that is used in the social bookmarking submission. You can use humorous news to attract attention. Off beat news can also generate a lot of traffic. You can also create tutorials to attract the attention of the visitors. There are many types of tutorials that you can create. You should create tutorials based in your own niche. For example, if you are promoting a web design blog, you can create a unique design by using Photoshop and share it with other people on the social bookmarking site.


The headline plays an important role in attracting the attention of the visitors. However, a meaningful description is also very important. The description must provoke the visitors to visit the links. You are never to use lies to deceive the visitor into visiting your site. For example, if you are selling acai berry, you may write “Eating acai berry will help you to lose hundreds of pounds in one week”. Visitors know how to differentiate between a myth and fact so using lie. Instead, you must be honest to the visitors so that they will put their trust in you.


If you own a lot of websites, it will take a long time to submit to all the social bookmarking sites. If you want to save time, you can outsource the social bookmarking submission to a SEO company. The SEO company will social bookmark your site to the most popular social media sites. If you hire a social bookmarking service, you will be required to provide a few information including title, description, keywords and URL. 


If you don’t want to write the title and description, you can hire the SEO company to help you write them. The SEO company should provide a detailed report. If you are ordering a monthly subscription, the SEO company must provide a monthly progress report. The monthly progress report will show improvement of your site’s ranking in the search engine before and after the social bookmarking submission. You should hire SEO company that can complete the social bookmarking submission within the allotted time. The final social bookmarking report should be sent to you within the turnaround time.

How to make a profit by running a website ?

There are many different reasons why websites are created. They can be created as a means of promoting a business or other organisation, they can be created by a government body or tourist agency as a means of providing public service information, or they can even be created by individualsa who are seeking to develop a niche for themselves in the world of Internet marketing. Whatever the reason for creating a website, there are several ways from which it is possible to make money and show a significant profit from the process.


There are certain costs which are likely to be associated both with the creation and the hosting of a traditional website. The initial costs may very well be determined by the technical knowledge of the Webmaster and whether it is necessary to pay a third party to develop the website. Although this cost is likely to be a one off in terms of its initial scale, it is important to determine what charges will be levied for any future updates which are likely to be required, as every expense will require to be taken in to account when considering a likely profit margin. In a similar sense, what is likely to be a monthly charge for domain hosting on the Web should be factored in to this equation.


It is important to make full price and service comparisons when considering the costs of setting up and maintaining a website and thus very often well worth taking account of the services afforded by Web 2.0 hosting platforms, such as Squidoo and Hub Pages. While certain professional organisations may not wish to avail themselves of these wholly free services, individuals and small businesses could in theory eliminate all set up and servicing costs and very effectively maintain an exceptionally profitable website via this method.


When the costs of the website have been attended to, how the website is to generate revenue has to be considered. The first item to be looked at is Google Adsense, as it is virtually maintenance free when it has been set up and can begin generating revenue from the site within a matter of hours. An application should be made to Google via the Adsense website and Google’s instructions followed thereafter. It should be noted here that Web 2.0 service Squidoo operates a pooled Adsense revenue programme and this direct option will not be available.


Selling affiliate marketing products from a website can also generate high levels of revenue where the website is sufficiently focused in subject nature and the right products can be found. Success in this respect means choosing only a few very relevant products and pitching them to site visitors in such a fashion as to make their purchase seem extremely attractive and beneficial.


Making a profit by running a website is not only possible in a direct sense but also very much in an indirect fashion. This profitable feature is most likely to apply to businesses, where the popularity of the website is used to drive traffic to offline premises, or even other locations around the Web where products and services are available for purchase. This is where running a blog in conjunction with a website can prove highly beneficial.


In order to make a profit in any sense whatsoever, a website will require to receive sufficient levels of targeted Internet traffic. This means that considerable effort will have to be expended upon learning about the many aspects of SEO and putting each of them in to practice on an ongoing basis. This is also a service which can be provided by a third party but as costs are very often high, careful research and self-education could considerably increase the overall profitability of the website.

Free Internet Marketing Methods That is Blogging

Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated.

It's been years since blogging has been practiced. But it's just recently that it has been considered as one of the addicting fads.

What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.

Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

1. Make your clients or customers abreast on your website's alterations. Your new products and affiliate websites could also be announced through your blog.

2. Keep track of your business goals and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Publishing is a very easy process with blogging.Air your opinions, advice or reviews on specific services or products that are related to your business.

4. Include links that will carry back links and consequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

5. Collect reaction through the capacity of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

Either you load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field. Those hosts will provide you with easy information on how to put up your blog.

How To Protect Your Search Engine Rankings

Your website's ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines.


The good news is that search engines have figured this out, and are now on guard for "spam" pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine's index.


The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the "spam" net and tossed from a search engine's index, even though you have done nothing to deserve such harsh treatment. But there are things you can do - and things you should be sure NOT to do - which will prevent this kind of misperception.


Link popularity is mostly based on the quality of sites you are linked to. Google pioneered this criteria for assigning website ranking, and virtually all search engines on the Internet now use it. There are legitimate ways to go about increasing your link popularity, but at the same time, you must be scrupulously careful about which sites you choose to link to. Google frequently imposes penalties on sites that have linked to other sites solely for the purpose of artificially boosting their link popularity. They have actually labeled these links "bad neighborhoods."


You can raise a toast to the fact that you cannot be penalized when a bad neighborhood links to your site; penalty happens only when you are the one sending out the link to a bad neighborhood. But you must check, and double-check, all the links that are active on your links page to make sure you haven't linked to a bad neighborhood.


The first thing to check out is whether or not the pages you have linked to have been penalized. The most direct way to do this is to download the Google toolbar at http://toolbar.google.com. You will then see that most pages are given a "Pagerank" which is represented by a sliding green scale on the Google toolbar.


Do not link to any site that shows no green at all on the scale. This is especially important when the scale is completely gray. It is more than likely that these pages have been penalized. If you are linked to these pages, you may catch their penalty, and like the flu, it may be difficult to recover from the infection.


There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale. These sites have not been penalized, and their links may grow in value and popularity. However, do make sure that you closely monitor these kind of links to ascertain that at some point they do not sustain a penalty once you have linked up to them from your links page.


Another evil trick that illicit webmasters use to artificially boost their link popularity is the use of hidden text. Search engines usually use the words on web pages as a factor in forming their rankings, which means that if the text on your page contains your keywords, you have more of an opportunity to increase your search engine ranking than a page that does not contain text inclusive of keywords.

What is robots.txt File and How to Best Use it For Your Benefit?

Duplicate content is a big threat to a SEO company as it can affect the ranking of a site but in certain cases it becomes necessary to put up such content on the site especially when you want to provide the printable version of a particular page to the viewers. You might be thinking if there is a way to avoid the search engines from indexing a page and the answer is the robots.txt HTML code. What is robots.txt File and How to Best Use it For Your Benefit? For those who are new to SEO when the robot.txt file command appears before a page it instructs the search engines to stay away from that page. This command is especially useful when there are same pages on the site or some sensitive data which you do not want to be public. Images, javascript and stylesheets can be excluded from indexing using this command this will also save on bandwidth.

It should be understood that robots.txt is a mere instruction for the search engines and it will be very foolish if you use it for sensitive data. If in case the search engines are not able to locate the robots file then there are all possibilities that the data is indexed by them. So it is better to use a combination of methods for protecting sensitive data.

It should be known that the search engines do not search the whole site to find the robots.txt file but the main directory located here www.mysite.com/robots.txt. The robots.txt should be located in the main directory for the search engines to find it and do not index the files you do not want to be indexed. If it is not so placed then you cannot blame the search engines for indexing all the pages.

Search Engine Spider, What is It?

Everybody connected to the Web has heard the term “Search Engine Spider.” From its name, its not difficult to understand its nature in general, but let’s investigate it in a bit more detail. A Search Engine Spider (also known as “robot”, “crawler” and “worm”) is an integral component of Crawler-based Search engines as it separates them from another type of search engines – Human-powered. Crawler-based search engines observe websites with the help of special programs called “search engine spiders.” They surf the infinite space of the Internet looking for the recently created pages and for updates of the pages already indexed. Search Engine Spiders crawl their way through links both inside the site and between websites. If your site has no incoming links, the only way to invite the Search Engine Spider is to take advantage of suggestion the site by yourself; the majority Crawler-based search engines allow it.

The information gathered by Search Engine Spiders gets to the Index – the second element of Crawler-based search engines. Index is a huge knowledge box, concentrating the copies of all the pages found by Search Engine Spiders treated as relevant by Search Engine. However, don’t take for granted that if the page is found by Search Engine Spider, it will be indexed promptly.

The third element of every Crawler-based Search Engine is the software, which scans the Index and presents the consecutive list of the most relevant pages on your query. As Search Engine Spiders constantly surf the Web, they inform the Index about changes, which influences on the posterior ranking according to the cherished Algorithm.

Of course, every Search Engine has its own algorithm, and all Search Engine Spiders are tuned differently. However, if you desire to rank highly in Crawler-based search engines, just remember that the value will be given not by a man and that even the unsurpassed design will not be appreciated by impartial Search Engine Spider.

Search Engine Optimization

Search engine optimization (SEO) is a wonderful method of online marketing technique or step wise step web promotion to increase a website's visibility on search engines (SERPs) via organic search results for targeted keywords. Natural search engine optimization helps you in gaining more and more visibility on the top ten visibilities among most targeted keyword in leading or major search engines like Google, Yahoo and Microsoft MSN.

Our Search Engine Optimization Service Includes :

OffPage Optimization :

* Ongoing link building campaign with regular reporting
* Press release submission
* Forum posting
* Article submission
* Blog posting and submission
* RSS
* Promotional contents marketing

OnPage Optimization :

* Competitor’s analysis
* Google Latest trends
* Funneling technique
* A dedicated SEO account manager
* Fully researched keywords
* Analytics package
* Full on-page optimization
* Content optimization
* Alt tag optimization
* Header and text style
* Special SEO and SEM for Ecommerce website
* A fully managed search engine optimization service
* A monthly progress report on some SEM services

To achieve a high organic listing in SERPs, our natural search engine optimization company works on research part for how search engine algorithms part and how keywords searched by potential customers. We have been in continuous process to understand the basic search engine algorithms and we optimize it accordingly.

A natural search engine optimization campaigns have a tremendous exposure in search engines and enhance your search visibility in the most relevant targeted keywords. We only use white hat SEO tactics and ethics in real time. Our SEO strategies involve changing a website code navigation system and or structure as well as correcting any errors in the site like W3C validation XHTML Validation with comprehensive testing to give better indexing results and fully functional crawling the website.

We do not use any black hat search engine optimization (SEO) techniques :

* Such as link farms
* Keyword stuffing that may cause a website
* Undefined Submission Service
* Doorway Pages
* Grayed or Invisible Text
* Mirror Pages
* Link Farming
* Meta Tag Stuffing

If a website is not seen on the natural lists in the search engines then most probably you will lose your patrons or prospective customers. When potential clients are trying to find a specific product or service via search engines, and not finding on the SERP they use other means to get their products and services and unfortunately your website is not achieving the potential sales opportunities that are available to it.

The best natural search engine optimization campaigns involve SEO TACTICS to improve the level of traffic and enquires from a website and we will apply the incredible seo practices to your site.

Elements of an effective natural SEO campaign are :

* Keyword Research
* Competitive Analysis
* On Page Search Engine Optimisation
* Search Engine Copywriting
* Link Building (Backlinks)
* Website Traffic (Analytics)

Request a quote for our search engine optimization (SEO) services

Google will remove all search queries after 18 to 24 months

IIn a nod to privacy advocates, Google com. said Wednesday that they will adopting a new data retention policy so that it's harder to link users to what they search for online. Under the plan, the Mountain View Internet company will shroud the information it collects about users in anonymity, eliminating a potential treasure trove of evidence for government search warrants and subsistances.

By the end of 2007, Google expects to purge important identifying information on its computer servers about the sources of virtually all search queries after 18 to 24 months.

Subsequently, the company will have access to only partial records, so that no one can trace the queries back to individual users.

Google's move is intended to comply with various foreign laws and proposed legislation dictating that Web sites must keep user information for up to two years in case it is needed for legal proceedings. Similar rules are under consideration in the United States.

Google is the first major search engine to set a time limit for retention of search information, which can reveal a great deal about an individual such as whether they're sick (as indicated by a number of queries about cancer) and political affiliation (demonstrated by searches for certain blogs).

Until now, the company kept search logs indefinitely, raising criticism that the data could be misused by Google, law enforcement or marketers. Google said the changes are in response to feedback from privacy groups and government agencies, including the Norwegian Data Protection Authority, which raised concerns about Google's existing practices. The new policy, Google said, provides more transparency to users about data retention and better protects their privacy.

Kurt Opsahl, an attorney for the Electronic Frontier Foundation, a digital rights group, gave measured praise to Google's decision, calling it a step in the right direction.

He asked that Google similarly purge information collected about users of its other products, such as YouTube. Retention of search records emerged as a hot-button issue last year after a demand by the Justice Department that several Web sites turn over query data became public.

Yahoo Inc., Time Warner's AOL and Microsoft Corp. handed over the information, to the consternation of many privacy advocates, but Google fought the request in court and ultimately got the amount it had to provide reduced.

Separately, AOL made a high-profile blunder by posting 19 million search queries online as part of a research project. Ostensibly anonymous, the information was used to identify some of the users responsible for the queries, prompting a public apology by the Web site and a series of resignations.

"By taking some technical measures to anonymize this data, there is an extra layer of protection," Opsahl said. "You can't disclose what you don't have."

As part of the new policy, Google will erase eight of the bits that make up an Internet Protocol address, known commonly as an IP address, that identifies the computer used to make a search query. It will also make cookies -- the small files that help track user visits to specific Web sites and preferences -- anonymous.

After the plan is implemented, Google intends to keep the partial records and associated search query terms, explaining that the information will help the company improve its services and help detect fraud.

Know Some Facts about Search Engine Spam

There is a very thin line of difference between search engine optimisation practised by white collars and black hats. Most of the spammers use various black tricks to outrun the real white collars work. So it better to learn the difference between white-hat and black-hat techniques. The first thing to know is what is considered as spam? It has been defined by most of the search engines as the pages created deliberately to trick the search engine by offering inappropriate or poor quality search results. It is always advisable for every site owner to ask certain questions related to its content and their various optimisation techniques. The site owners should be aware that the content of the site greatly benefits the target audience and site browsers whereas it is not only for getting page ranks in the search engines. Here are some of the ways of search engine spam Keywords unrelated to site Redirects Keyword stuffing Mirror/duplicate content Tiny Text Doorway pages Link Farms Cloaking Keyword stacking Gibberish Hidden text Domain Spam Hidden links Mini/micro-sites Page Swapping (bait &switch) Typo spam and cyber squatting Major search engines take spam seriously and put in great efforts to eliminate spam techniques. We can also find a thin line between optimisation and over optimisation. Thus, aggressive and sophisticated techniques need to be applied for removing this type of spamming. So if you are going spamming then always remember that in the long run it is not beneficial and it seems that you are not going for page rank. Just has been also proven that aggressive marketing is done in businesses such as gambling, casino, travel, wine and other products compare to other less-competitive categories. There are certain ways to report search engine spam All the major search engines such as Google, MSN and Yahoo have dedicated spam reporting systems in place and you can know more by just visiting the sites. A site is considered as spam when it uses techniques in a determined manner to subvert the search engine’s algorithms, to artificially inflate their search engine ranking and if they are caught then nobody can help them out.

Gain profits and more customers through the use of SEO strategies

In the present time, people look for more profit and traffic on their websites. And the best tool to achieve this is SEO. It is a marketing strategy that helps you gain a lot and will help you achieve your goals.

Search engine optimization is a subject, which is not entirely scientific it is equally based on your personal thoughts and observation. There is much room for thought, discussion, observation, anecdotal evidence and opinion in this field. To define SEO, answers.com says, "Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page. But with this there are lots of things, which also determine your sites ranking. In Google, for instance, inbound links are king, so simply optimizing what is on your webpage will not go far in Google. The good news, however, is that Yahoo and MSN do pay more attention to what is on the page and rank WebPages more on the merits of on-page optimization that upon inbound links.

Search engine optimization has become the latest boom in the Internet marketing. It is now a happening industry. Internet marketing professionals and heads in their articles write about the possible methods and ways of better SEO and that is why you must read these articles and acquire knowledge on this subject.

Now the question is what is Search Engine Optimization? And how does it work? The basic thing is that the SEO companies takes on the job and helps your site to be on the first rank of the search engine search results. But along with that on SEO Company can guarantee the first rank as at the same time other SEO companies are also after the same target. Therefore, there is a tough competition all the time. But, along with that there is also the hope that hiring a SEO company is going to give you better results and more viewers and more profit to your business. The thing that the SEO companies do is to keep an eye on the working procedure of the search engines. And after doing that they work for the specific details that can help in making your web page more acceptable for the search engines. And after doing that if it gets the consent of the search engines the web page is published on the top of the search engine results.

There are a lot of procedures of doing these things. Here follows some of the things that are done by the companies for better search engine optimization. Content is very essential for search engine optimization. This is a very important process for making the webpage visible to the Internet users. Mostly they are well published articles on varied topics which contain key words or key phrases that helps in directing the users to your page. Therefore, the better the content is, the more is the chance of gaining better rank. Meta tags, key words, description and titles also have a quite important role to play. They are important part of the overall success.

Off Page Search Engine Optimisation

Off Page Search Engine Optimisation or Off Page SEO is the process of optimising a website away from the website itself. Once confident that a website has been fully optimised On Page, then the next phase is to optimize that site Off Page. There are many different ways to optmise a website off page and Top Spot Optmisation use the most ethical and search engine friendly techniques available. For a long time now one of the most important off page optimisation techniques has been link building. Quite simply obtaining links from other websites to your website. There are different methods of link building. Reciprocal Linking (exchanging links with other websites)and One Way Linking (obtaining a link from one website without returning the favour). One Way Linking has been seen to be the most effective. The search engines look favourably upon websites that have a one way link rather than a simple exchange. There are many other linking methods such as Directory Submissions and Social Bookmarking and we use all of these techniques for our clients. An area of debate these days is the power of links form Blogs. Until we are told otherwise or see the evidence, we are still confident that links from quality blogs have a positive effect on a websites optimisation. Another powerful linking process that is part of the off page SEO process is article writing and submission. We write a series of articles about our clients website and then submit the articles across the web.

On Page Search Engine Optimisation

Search Engine Optimisation is the process of analysing the pages of a website and then making the relevant changes in order to gain high positions on the search engines. On Page SEO basically takes a look at each page of a website and ensures that all of the Meta Tags are acceptable to the search engines. One of the most important aspects of On Page Optimization is the content of a web page. At Top Spot Optimisation we will ensure that the content of each page has depth and quality and is structured correctly. A poorly formatted or structured website page can undo all the good work put into Off Page Optimisation which is explained below.

Search Engine Optimisation (SEO)

Search Engine Optimisation (Optimization to our American friends) or SEO is the most important aspect to any website, if you are interested in obtaining new business and increased traffic through your website then using an SEO expert is the most important thing you can do! It may be that yours is a business where your website is a place of reference for existing customers or new customers that you have gained from other avenues of advertising. However, if your website can feature at the higher end of search engines such as Google, Yahoo! and MSN, then there is a very high possibility that your business will grow considerably. SEO is the most cost effective method of online advertising, especially if you use an SEO firm like Top Spot Optimisation. There will be no need for expensive Pay Per Click campaigns, such as Google Adwords. If your website can feature in the organic listings of the search engines, then you will have a web presence that cannot be bettered. If using SEO professionals, then you will get the results you need and there is every chance that the reputation of your company or website will increase considerably. There are many factors involved when optimising a website. From here we have outlined just some of the most important stages of website optimization.

Paid Links | Affect Goolge Ranking?

Many websites on the Internet will link to your website if you pay them for the links. Is this a good method to increase the link popularity of your website or can you get in trouble if you use paid links?

What does Google think about paid links?

Google is very clear about paid links. They don't like them. Google even has an official form that enables webmasters to report paid links to Google:

"Google and most other search engines use links to determine reputation. A site's ranking in Google search results is partly based on analysis of those sites that link to it.

Link-based analysis is an extremely useful way of measuring a site's value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating.

However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results."

A recent problem

A webmaster recently reported problems in Google's webmaster discussion forum:

"Today I found that my entire site has dropped out of site in search results. I have a site that received over 2,000 search visits per day and today that has stopped."

It turned out that the website has many affiliate links and other links to advertisers that looked like paid links to Google. Unfortunately, these links were not marked as paid links and Google penalized the website for having the paid links.

What does this mean for your website?

You should avoid paid links if you don't want to get in trouble with Google. If you do buy or sell links, make sure that the links contain the rel="nofollow" attribute. By using that attribute, you show that the paid link is for advertising purposes only and that you don't want to manipulate your website rankings with the link.

While Google doesn't like paid links at all, they also make clear that links are very important:

"Link-based analysis is an extremely useful way of measuring a site's value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating."

For that reason, you should try to get as many good links to your website as possible. The quality is more important than the quantity.

Links that point to your website are a very important factor that influences the position of your website in Google's search results. The links that point to your website should be from related websites and they should contain the keywords for which you want to get high rankings.

Do not manipulate the links to your website by buying links and do not join automated link systems to increase the number of links to your website. There are many ways to get good links (related websites, blogs, social bookmark sites, directories, etc.).

The Sky's The Limit With Yahoo Web Hosting's Unlimited Platform

If you've been online long, you may remember when web hosting was limited. Many companies charged as much as $30 or even $40 per month for fifty megabytes of storage. Bandwidth was equally limited, and if your account went over its limits, your account was suspended until you paid to increase your limits. Unlimited hosting, like that from Yahoo web hosting, was unheard of until quite recently.

Some web hosts still limit bandwidth and usage. Yahoo Web Hosting offers an unlimited hosting plan that allows you to create, and host, a content-filled, user-oriented web site. If your site gets featured on a popular blog, or hits the front page of Digg, many web hosts will shut your site down for overrunning its bandwidth limits. With Yahoo Small Business Web Hosting, your site's popularity will only attract more web visitors!

With broadband connections becoming the rule rather than the exception, and video becoming nearly a necessity for business sites, limited web hosting is a problem. Yahoo web hosting has the answer to that problem. No matter how many video files you want to store, how many times they are accessed, or how much email you get and receive, your account will always be ready to handle it.

The matter of email storage is important. You want to use a company email address, with your company's domain, and maintain an appearance of professionalism. But many web hosts have limits (10 megabytes is common) on the amount of email stored for each address. Yahoo web hosting does not limit your communication with your customers. Send and receive as much email as you like. Yahoo Small Business unlimited hosting includes unlimited email storage.

Your business's growth online depends on your ability to provide the best, and most complete, information to your customers. Storage limits can make it difficult to include as much information as you would like, including video, audio and graphics. With unlimited hosting from Yahoo web hosting, you can put up as many PDF files, as many audios and videos, and as many graphics as you desire. Yahoo Small Business allows you unlimited file storage. If you've ever had a limited hosting account, you'll understand the value of this unlimited storage from Yahoo web hosting.

Yahoo Small Business web hosting is unlimited, and it's affordable. Where many "budget" hosts charge setup fees, Yahoo web sites come with no setup fee. Yahoo web hosting offers affordable pricing, with rates starting at under $9 per month for the first three months.

When you're looking for a host to help your business grow online, you cannot do better than setting up a Yahoo web site. In addition to unlimited Yahoo web hosting for a reasonable price, you'll find other advantages to hosting with Yahoo Small Business. The web design tools make it very easy and very fast to set up a Yahoo web site, at no additional cost. And if you have an issue or a question, you'll find helpful support staff available around the clock to help you get up and running again. And it's Yahoo Small Business, so you know it's reliable.