To get to the first page of search engines may seem like a lot of hard work. But to hit the top 5 SERP position is even harder. The search engine optimization process used to reach the first page needs to be tweaked a little for the journey beyond.
The search engine's demand for unique content may just be the trick to do so. It is a fact that the more you contribute to the content of the search engine the more it rewards you. The following are some of the most effective SEO tips for a position in the top 5 ranking -
Optimize the Meta tag
As you know the Meta tag is important SEO factor for the site ranking as it is examined by the search engine. Hence optimization of this particular area give you better chances to reach higher. The content of the Meta tag should be fashioned in the pattern of the movement of the search engine spider i.e. top left to bottom right. Hence place the keywords effectively. It is a good practice to keep updating your Meta tags; this helps the spider to spot you sooner. Since you have made it to the first page you'd obviously know that stuffing of keywords only leads to the penalty zone.
Optimize Page titles
As it is easier for us to understand the content of a write up through the title, so is for the web spider. It is a known fact that the optimization of the title tag is the most important factors for a successful optimization of your website. The title which is located in the head section of the webpage in a few words describes the content of the page. Hence, featuring your keyword in this zone for e.g. 'SEO India' is definitely beneficial. SEO Tip: Avoid a title tag of more than 60 characters!
Link building
In the SEO game the more votes you get the more power you gain. Link building as you know is a very powerful SEO process of having more sites pointing at you or you could say, recommending as an effective resource to gain information. While deciding the rank of a site on the search result page, the search engine not only considers the relevancy of the page with the keywords but also takes into account the number of sites linking to your website. As you plan to move on in the ranking game, the competition will get tougher, hence the more links you build the better your chances are.
File naming structure
The style in which you name the file is very important. The search engines scan this to determine the relevancy of the page. For e.g. if you have a web page on Search Engine Marketing India and you do not choose or follow the procedure to name the file, the page could be named as webpage1.htm. In this case the spider will crawl over the page to determine the relevancy of the content, but it still weighs the file name as more important. Hence, it is advisable that you name the file as search-engine-marketing-India.com. This clearly informs the search engine that the content on this page is related to a Search Engine Marketing Agency, based out of India. SEO Tip-Consider separating the words with a dash (-) while naming the site. It is important you include the keyword in the file name for obvious reasons.
The above mentioned are just a few methods that definitely work. You need to understand that the journey to the top SERP position here on would be tougher as you meet the masters of the SEO game. To outsmart or rather "SEOsmart" them will take more time and effort but a consistent pace will fetch results.
For More Details : - Link building | SEO News | SEO India
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Showing posts with label Link Building. Show all posts
Showing posts with label Link Building. Show all posts
Monday, January 17, 2011
Wednesday, October 20, 2010
How to Create Your SEO Strategy
Once you know exactly what is meant by SEO and what are the various processes involved in SEO, it is time to decide on an SEO strategy. Getting your website optimized for the search engines to put you higher on the search result pages is a long term goal. So you simply cannot afford to waste your time with confused attempts at doing it right. You need to have a plan.
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| SEO Strategy |
Search engines have two kinds of links that they serve when you submit a query - paid or sponsored links and organic links. Organic links are what you are really fighting for when you are doing SEO. They are important because that gives your much more credibility than paid links. Also, they are free! As long as you are doing SEO right, you will be sitting in the top positions of search results for the queries related to your niche.
Organic results are build up mostly from link popularity. And that no longer means that the website with the most links directed towards it will win over the others. Search engines now use way more complicated calculations to determine which links are 'good' links and which are 'bad'. For example - links from government sites and University sites are regarded very highly whilst adults sites are disregarded and even seen as a negatives.
So part of you strategy has to be about getting good sites to link back to you. There are several ways to do this. You can buys links from certain places. The best ones will always be priced the highest. Start networking with other webmasters and exchange links with them. You can also start calling them up and emailing them with link back requests. You'll be surprised how nice some people can be.
But link building is just one part of the game. Search engines are very sophisticated nowadays and they can actually tell if the content is read worthy or just rehashed nonsense. They do this through exceedingly complicated algorithms. This and the necessity to have a long term, organic audience makes it necessary for you to have really good content on your website. Think about it - if you have good rankings, people will come to your site. Then it depends on the content. Good content will keep them on your site and will make them share your link on their social networks. Bad content will simply drive them away.
The other part of your campaign can include paid links, if you have the budget for it. Here you will have to choose your targeted keywords. When these keywords are queried for, your ad will show. The pricing is based on demand. So you have to find out some not so in-demand keywords that work for you.
Doing these things for a month or two should give you ample data to decide where to strike the balance. Crunch the numbers and see what worked and what did not. Add them all up and you will have your strategy in front of you.
Sunday, October 10, 2010
The Search Engine Optimization Method
The number one method to dominate the first page of Search engine results is to do more than your competitors is doing. You need a long term plan to dominate search engines result pages. It's difficult to give a definite method that search engines will use to determine who will be number one and who will not. The reason being Search engines Companies change upgrade their systems regularly and their algorithms are changed from time to time.
However, how high you rank depends on two major factors:
1. On Page - What is found on your website and
2. Off page - What other sites say about you by linking to your site.
Most search engines use "on page" factors to play 30% of ranking and "off page" factors takes the remaining 70%. The percents vary depending on how competitive a niche is. Sites with lots of direct affiliate links get a slap and do not rank as high as sites without direct affiliate links.
Nevertheless, for you to keep you search engine rankings high you have to make search engine optimization method an ongoing task as opposed to an event you outsource one and forget. The following steps are recommended from the beginning and on an ongoing basis:
* Web design - Do your site on a content management system, which will allow you to add more fresh content in future and an ongoing basis the easy way as opposed to a Static Site that will make you rely on a developer each time you want to add content.
* Link Building - make sure you get a standard Link Text with your primary keyword to link to the home page, and your Secondary keywords to link to other pages on your site.
* Article marketing - Write irresistible articles that will make other web masters want to link to you. One way links gets you more value than link exchanges.
* Comment on blogs - using you link to comment on blogs gives you a score on your search engine score rating.
* Social Bookmarking - share articles from your site on social Bookmarking sites like Digg and StumbleUpon. This way you site will be discovered by more people and even make them want to link to back to you from their site.
* Social Network Sites - Share contents on your site on social networks like Facebook and MySpace. This increases the number of links to your site.
In conclusion, keep on doing something that will affect positively your on page and off page factors as shown above.
However, how high you rank depends on two major factors:
1. On Page - What is found on your website and
2. Off page - What other sites say about you by linking to your site.
Most search engines use "on page" factors to play 30% of ranking and "off page" factors takes the remaining 70%. The percents vary depending on how competitive a niche is. Sites with lots of direct affiliate links get a slap and do not rank as high as sites without direct affiliate links.
Nevertheless, for you to keep you search engine rankings high you have to make search engine optimization method an ongoing task as opposed to an event you outsource one and forget. The following steps are recommended from the beginning and on an ongoing basis:
 |
| Search Engine Optimization Method |
* Web design - Do your site on a content management system, which will allow you to add more fresh content in future and an ongoing basis the easy way as opposed to a Static Site that will make you rely on a developer each time you want to add content.
* Link Building - make sure you get a standard Link Text with your primary keyword to link to the home page, and your Secondary keywords to link to other pages on your site.
* Article marketing - Write irresistible articles that will make other web masters want to link to you. One way links gets you more value than link exchanges.
* Comment on blogs - using you link to comment on blogs gives you a score on your search engine score rating.
* Social Bookmarking - share articles from your site on social Bookmarking sites like Digg and StumbleUpon. This way you site will be discovered by more people and even make them want to link to back to you from their site.
* Social Network Sites - Share contents on your site on social networks like Facebook and MySpace. This increases the number of links to your site.
In conclusion, keep on doing something that will affect positively your on page and off page factors as shown above.
Thursday, April 15, 2010
How to Look Beyond What Is or Isn't Ranking
Website owners and managers will always be fascinated with how well they rank on search engines. However, rankings can be deceiving because they only provide a small part of the data set anyone will need to gauge online success.
Who wouldn't like to be No. 1 on Google for an organic listing? Among the busy array of results (including paid ads and local search), a top ranking still shines. It shouts: "I climbed the mountain and beat out the other guy."
But did you?
Here are 12 key points to consider with your ranking numbers that quickly touch on other aspects of your online marketing initiative. Keeping these factors in mind will help you make better choices about what next steps you should take to ensure that you're better positioned to improve your company's bottom line.
1. Did you pursue the right keyword?
A No. 1 ranking is possible with barely any effort, but will it drive traffic? You might rank well for Cleveland Legal Counselors, but odds are more people are searching for Cleveland Lawyers. If that's too competitive, try Lawyers in Cleveland and get your share of traffic from the many ways people search.
2. Are you targeting the right search engine?
A top ranking on Bing can trigger big smiles. However, if your website only gets 3.5% of its traffic from Bing - for all keywords - the ranking may not deserve a lot of attention. Yes, conversions are worth considering, but you need to constantly think about what precious time you're committing to Bing when other engines may pay off in an even bigger way.
3. What's your track record?
You need to chart the progress. It's not a good sign if months go by and you can't crack the top 30 positions in any search engine results. Own up to the fact that maybe the keyword phrase is too competitive if it doesn't show an improvement. Look for headway. For keywords with little competition, maybe you'll rank higher sooner. But that's not always the case. Your search engine optimization (SEO) practices may help you show a marked improvement even for more competitive search terms.
4. Setbacks are common.
If you manage to get a great ranking - perhaps in the top 5 spots - don't panic if your ranking dips a bit. It could easily rebound.
5. Substitutions aren't inferior.
Like NBA bench players, new keyword options can excel if given the opportunity. If you can't get a high ranking for a keyword phrase among your starting lineup, remove it after a few months. Why keep it if the keyword phrase isn't gaining momentum - either toward a top ranking or in its ability to convert.
6. Don't be misled by your computer.
With personal settings, browser history and different data centers, it's increasingly tough to know if your exceptional ranking is really what it seems. For your most significant keywords, you may want to have someone else tell you how the keyword phrases ranks. Or, test out the search terms with some other ranking checkers (including third-party sources) like the ones listed below.
SEO Book Rank Checker (for Firefox): This tool still references your computer but has a setting to avoid your Google personal settings.
RankChecker.net: Easy-to-use third party (note that it defaults to top 10)
Mike's Marketing Tools: Third-party tool with multiple engines
7. Understand your landing pages.
It's not uncommon for the home page to be the landing page for a powerful keyword phrase. Your conversion opportunity may really be an inside page. In a fantasy world, you could tag keywords and they would magically be directed to your preferred pages. In reality, that's the beauty of paid search. But don't give up on your home page. If it's working, find a way to establish Calls to Action within the content, the core navigation, and diverse user cues to make sure visitors go where you lead them.
8. The crowded home page.
Another problem with the home page is the fact that many keyword phrases often rank well for it. A few keywords may perform better if you are able to adapt your strategy and target some interior pages for some of the keywords. Your website analytics package should help you see what keywords are being used to reach the home page or any other page with a crowded keyword field.
9. Balance greed with diversity.
Online marketers get excited if they have more than one page appearing in the top 10 search results for the same keyword phrase. You should consider whether one of the pages could better support another keyword phrase that lacks the visibility it needs to generate traffic and sales or leads for your business. Don't make a hasty decision. If a keyword phrase ranks No. 7 on one page and No. 15 on another page, don't assume the No. 7 ranking is the best one to attack because it's closer to the No. 1 position. You need to weigh what you've already done with both pages, keyword themes on the website, the amount of content on each page, conversion opportunities and more. For example, the No. 7 ranking may be the best you'll do for the one page. For another page, the No. 15 ranking may not have taken as much effort to achieve (meaning you could still do more with SEO to improve the ranking).
10. Visitors tell another part of the story.
Unfortunately some businesses lack conversion data and settings. At least you can look at the visitor data in your website analytics. In the purest sense, visitor metrics will indicate whether the ranking has any merit.
11. Be honest about your conversions.
Many websites lack opportunities to connect with visitors. Your top ranking may be wasted if your potential customer encounters a poor design (with usability messes), text overload (visitors typically prefer to scan) and information without a clear Call to Action. Offering your phone number in the 14th paragraph isn't very effective.
12. Know your website strengths.
To appreciate your rankings (or lack of them), you need to know your website's strengths and weaknesses. Take a look at the competition. Study which website ranks No. 1 or even No. 10. What do they have that your website lacks? Maybe it's a great domain name (with a keyword), an age advantage, more links, and more content (multiple pages) to accentuate keyword themes, etc.
Business owners and marketers can study rankings every day, but the ranking position alone won't help. Look at the rankings within the context of overall traffic, conversions, your SEO efforts to date, the viability of your website, and your ability to spread keywords across the website.
Ultimately, you may need more pages to support your preferred ranking over the long haul. While making that investment, keep an eye out for alternative keywords that your website can realistically support - today and in the future.
Who wouldn't like to be No. 1 on Google for an organic listing? Among the busy array of results (including paid ads and local search), a top ranking still shines. It shouts: "I climbed the mountain and beat out the other guy."
But did you?
Here are 12 key points to consider with your ranking numbers that quickly touch on other aspects of your online marketing initiative. Keeping these factors in mind will help you make better choices about what next steps you should take to ensure that you're better positioned to improve your company's bottom line.
1. Did you pursue the right keyword?
A No. 1 ranking is possible with barely any effort, but will it drive traffic? You might rank well for Cleveland Legal Counselors, but odds are more people are searching for Cleveland Lawyers. If that's too competitive, try Lawyers in Cleveland and get your share of traffic from the many ways people search.
2. Are you targeting the right search engine?
A top ranking on Bing can trigger big smiles. However, if your website only gets 3.5% of its traffic from Bing - for all keywords - the ranking may not deserve a lot of attention. Yes, conversions are worth considering, but you need to constantly think about what precious time you're committing to Bing when other engines may pay off in an even bigger way.
3. What's your track record?
You need to chart the progress. It's not a good sign if months go by and you can't crack the top 30 positions in any search engine results. Own up to the fact that maybe the keyword phrase is too competitive if it doesn't show an improvement. Look for headway. For keywords with little competition, maybe you'll rank higher sooner. But that's not always the case. Your search engine optimization (SEO) practices may help you show a marked improvement even for more competitive search terms.
4. Setbacks are common.
If you manage to get a great ranking - perhaps in the top 5 spots - don't panic if your ranking dips a bit. It could easily rebound.
5. Substitutions aren't inferior.
Like NBA bench players, new keyword options can excel if given the opportunity. If you can't get a high ranking for a keyword phrase among your starting lineup, remove it after a few months. Why keep it if the keyword phrase isn't gaining momentum - either toward a top ranking or in its ability to convert.
6. Don't be misled by your computer.
With personal settings, browser history and different data centers, it's increasingly tough to know if your exceptional ranking is really what it seems. For your most significant keywords, you may want to have someone else tell you how the keyword phrases ranks. Or, test out the search terms with some other ranking checkers (including third-party sources) like the ones listed below.
SEO Book Rank Checker (for Firefox): This tool still references your computer but has a setting to avoid your Google personal settings.
RankChecker.net: Easy-to-use third party (note that it defaults to top 10)
Mike's Marketing Tools: Third-party tool with multiple engines
7. Understand your landing pages.
It's not uncommon for the home page to be the landing page for a powerful keyword phrase. Your conversion opportunity may really be an inside page. In a fantasy world, you could tag keywords and they would magically be directed to your preferred pages. In reality, that's the beauty of paid search. But don't give up on your home page. If it's working, find a way to establish Calls to Action within the content, the core navigation, and diverse user cues to make sure visitors go where you lead them.
8. The crowded home page.
Another problem with the home page is the fact that many keyword phrases often rank well for it. A few keywords may perform better if you are able to adapt your strategy and target some interior pages for some of the keywords. Your website analytics package should help you see what keywords are being used to reach the home page or any other page with a crowded keyword field.
9. Balance greed with diversity.
Online marketers get excited if they have more than one page appearing in the top 10 search results for the same keyword phrase. You should consider whether one of the pages could better support another keyword phrase that lacks the visibility it needs to generate traffic and sales or leads for your business. Don't make a hasty decision. If a keyword phrase ranks No. 7 on one page and No. 15 on another page, don't assume the No. 7 ranking is the best one to attack because it's closer to the No. 1 position. You need to weigh what you've already done with both pages, keyword themes on the website, the amount of content on each page, conversion opportunities and more. For example, the No. 7 ranking may be the best you'll do for the one page. For another page, the No. 15 ranking may not have taken as much effort to achieve (meaning you could still do more with SEO to improve the ranking).
10. Visitors tell another part of the story.
Unfortunately some businesses lack conversion data and settings. At least you can look at the visitor data in your website analytics. In the purest sense, visitor metrics will indicate whether the ranking has any merit.
11. Be honest about your conversions.
Many websites lack opportunities to connect with visitors. Your top ranking may be wasted if your potential customer encounters a poor design (with usability messes), text overload (visitors typically prefer to scan) and information without a clear Call to Action. Offering your phone number in the 14th paragraph isn't very effective.
12. Know your website strengths.
To appreciate your rankings (or lack of them), you need to know your website's strengths and weaknesses. Take a look at the competition. Study which website ranks No. 1 or even No. 10. What do they have that your website lacks? Maybe it's a great domain name (with a keyword), an age advantage, more links, and more content (multiple pages) to accentuate keyword themes, etc.
Business owners and marketers can study rankings every day, but the ranking position alone won't help. Look at the rankings within the context of overall traffic, conversions, your SEO efforts to date, the viability of your website, and your ability to spread keywords across the website.
Ultimately, you may need more pages to support your preferred ranking over the long haul. While making that investment, keep an eye out for alternative keywords that your website can realistically support - today and in the future.
Thursday, April 1, 2010
SEO News - To path Search Engine Optimization behavior
Optimizing your website so as to increase huge traffic frequently, needs much amount of your time and exertion. It cannot be achieve in a quick time. It require proper planning in finding out the best possible ways to exert a pull on visitors to your website. If you fail to optimize our website more often, then the result will not be much to your advantage for you.
It's always well again to update ourselves with the most modern SEO news available. Every now and then, a better technique evolves which prove very much beneficial in making your website search engine optimized. Digging dip into the information available on the in progress SEO news and applying the same for your website can prove better for your website. You can find incompatible ideas at times but outstandingly you will be able to take up lots of knowledge on the latest SEO news.
In order to make a website completely search engine optimized, it is advised to follow an easy design with a regular homepage along with easily viewable site index. By this way, search engines and people will be able to find your website without problems.
The keywords selected for using in the website also decide whether the website will achieve to increase higher rankings in the an assortment of search engines or not. Now days, the suitable keywords for your particular website is easily available either for free or by expenditure a small amount. Often, it's also becomes easy to find out the proper keywords on your own.
The decide factor in making a website search engine friendly is its filling along with proper usage of keywords. A website rich in filling can prove very much helpful. The usages of keywords in a scrupulous content of the website need to be within limit. Else, these websites can be even disqualified by the various search engines or can be ignored by the many visitors visiting the websites.
Abbreviation the above facts, it can be said that in order to get noticed by the main search engines, it's vital to apply the basic SEO tips and techniques. The most wanted result will depend on how you will be able to make your website search engine responsive. Get learned about the various SEO news repeatedly and try to implement in your own website in actual fact which will without doubt prove boon for your website.
SEO Service search engine marketing company offers affordable search engine optimization (SEO), link building, content writing, email marketing, search engine and directory submission service.
It's always well again to update ourselves with the most modern SEO news available. Every now and then, a better technique evolves which prove very much beneficial in making your website search engine optimized. Digging dip into the information available on the in progress SEO news and applying the same for your website can prove better for your website. You can find incompatible ideas at times but outstandingly you will be able to take up lots of knowledge on the latest SEO news.
In order to make a website completely search engine optimized, it is advised to follow an easy design with a regular homepage along with easily viewable site index. By this way, search engines and people will be able to find your website without problems.
The keywords selected for using in the website also decide whether the website will achieve to increase higher rankings in the an assortment of search engines or not. Now days, the suitable keywords for your particular website is easily available either for free or by expenditure a small amount. Often, it's also becomes easy to find out the proper keywords on your own.
The decide factor in making a website search engine friendly is its filling along with proper usage of keywords. A website rich in filling can prove very much helpful. The usages of keywords in a scrupulous content of the website need to be within limit. Else, these websites can be even disqualified by the various search engines or can be ignored by the many visitors visiting the websites.
Abbreviation the above facts, it can be said that in order to get noticed by the main search engines, it's vital to apply the basic SEO tips and techniques. The most wanted result will depend on how you will be able to make your website search engine responsive. Get learned about the various SEO news repeatedly and try to implement in your own website in actual fact which will without doubt prove boon for your website.
SEO Service search engine marketing company offers affordable search engine optimization (SEO), link building, content writing, email marketing, search engine and directory submission service.
Monday, October 12, 2009
Link Building | Build Reciprocal Links
How to build Reciprocal Links
One common link-building tip calls for trading links with companies offering information or products compatible or synergistic to your own. These should not be Web sites directly competitive with your own, but instead be complementary. Sounds simple enough, right? But, the question then arises: "Where do I start?"
For the well informed, there's a gold mine of strategic linking and partnering opportunities out there. You just have to know where to look. There are multiple ways you can locate companies who are well suited to send you targeted traffic while at the same time improving your link popularity and rankings:
1. Check Your Competitors Link
Take advantage of free services like Link Popularity Check to find all the sites that link to your competitors. Click the Details link to view the list. If your product or service is stronger than your competitor, then consider visiting some of these sites and approaching them in regard to linking to you as well, or as a replacement to your competitor depending on the situation. These sites have already demonstrated an interest in linking to Web sites similar to your own, so many will be ideal candidates.
2. Search Catalogs for complementary Sites
Major category-based engines like Yahoo!, Looksmart, and Open Directory divide their content into topics. You can often find a neatly organized list of sites that are complementary to your own by browsing these categories. Visit the sites you find and contact them in regard to adding a link to your site, or to specific content you offer.
3. Link Check complementary Sites
If you have strong competitors, or simply prefer to not go head to head with your competitors, link check complementary sites! A major site that is complementary, but not competitive to your own may offer an array of links that are also complementary. Find Websites that cater to the same audience you do, but do not sell the exact same things.
In addition, many engines such as Google calculate link reputation for all sites that link to you. Therefore, linking sites having a greater popularity or link reputation will affect your own link reputation to a much greater degree. Once you have a decent link reputation, you'll find it to be much easier to obtain top rankings when you go to optimize your content.
When you do request a link trade
* Be sure you have developed genuine content on your Web site of interest to the trading partner. Take the time to point out specific articles that would be of interest to THEIR visitors. Tell them they can host the article on their Web site if they'll simply credit you as the source and add a link to your site. Do all the work for them. E-mail them the page with a discrete credit at the bottom. Be sure the link to your site contains your important keywords to bolster your rankings on those keywords.
* Explain the advantages to the potential link partner and the advantages your site has to their visitors. They must clearly understand how linking to you benefits them.
* If you plan to link back to them as an enticement, consider telling them where the link will be placed, or set the link up in advance with the stipulation that you'll be glad to leave it there if they'll be kind enough to link back to you.
* Take the time to look over their site and then suggest where a link to you might be appropriate. Consider supplying example text to make this easy for them. Look for pages with relatively few outgoing links. Your link reputation, at least on Google, will be reduced in relation to the number of other links on the referring page.
* Most importantly, personalize your e-mails! You must distinguish yourself from all the spam most Web site owners are swamped with daily. If the link is particularly important to you, call them personally on the phone, write them a letter, or send a fax to show them you're serious.
Anytime you do achieve a link to your site, consider submitting the domain or the page the link resides on to ensure that the search engine sees it and updates your link popularity score. If the page with your link is never indexed, then your link popularity score will never improve. Of course, links also benefit you through increased traffic, so link popularity and improved rankings are not the only benefits you'll receive.
One common link-building tip calls for trading links with companies offering information or products compatible or synergistic to your own. These should not be Web sites directly competitive with your own, but instead be complementary. Sounds simple enough, right? But, the question then arises: "Where do I start?"
For the well informed, there's a gold mine of strategic linking and partnering opportunities out there. You just have to know where to look. There are multiple ways you can locate companies who are well suited to send you targeted traffic while at the same time improving your link popularity and rankings:
1. Check Your Competitors Link
Take advantage of free services like Link Popularity Check to find all the sites that link to your competitors. Click the Details link to view the list. If your product or service is stronger than your competitor, then consider visiting some of these sites and approaching them in regard to linking to you as well, or as a replacement to your competitor depending on the situation. These sites have already demonstrated an interest in linking to Web sites similar to your own, so many will be ideal candidates.
2. Search Catalogs for complementary Sites
Major category-based engines like Yahoo!, Looksmart, and Open Directory divide their content into topics. You can often find a neatly organized list of sites that are complementary to your own by browsing these categories. Visit the sites you find and contact them in regard to adding a link to your site, or to specific content you offer.
3. Link Check complementary Sites
If you have strong competitors, or simply prefer to not go head to head with your competitors, link check complementary sites! A major site that is complementary, but not competitive to your own may offer an array of links that are also complementary. Find Websites that cater to the same audience you do, but do not sell the exact same things.
In addition, many engines such as Google calculate link reputation for all sites that link to you. Therefore, linking sites having a greater popularity or link reputation will affect your own link reputation to a much greater degree. Once you have a decent link reputation, you'll find it to be much easier to obtain top rankings when you go to optimize your content.
When you do request a link trade
* Be sure you have developed genuine content on your Web site of interest to the trading partner. Take the time to point out specific articles that would be of interest to THEIR visitors. Tell them they can host the article on their Web site if they'll simply credit you as the source and add a link to your site. Do all the work for them. E-mail them the page with a discrete credit at the bottom. Be sure the link to your site contains your important keywords to bolster your rankings on those keywords.
* Explain the advantages to the potential link partner and the advantages your site has to their visitors. They must clearly understand how linking to you benefits them.
* If you plan to link back to them as an enticement, consider telling them where the link will be placed, or set the link up in advance with the stipulation that you'll be glad to leave it there if they'll be kind enough to link back to you.
* Take the time to look over their site and then suggest where a link to you might be appropriate. Consider supplying example text to make this easy for them. Look for pages with relatively few outgoing links. Your link reputation, at least on Google, will be reduced in relation to the number of other links on the referring page.
* Most importantly, personalize your e-mails! You must distinguish yourself from all the spam most Web site owners are swamped with daily. If the link is particularly important to you, call them personally on the phone, write them a letter, or send a fax to show them you're serious.
Anytime you do achieve a link to your site, consider submitting the domain or the page the link resides on to ensure that the search engine sees it and updates your link popularity score. If the page with your link is never indexed, then your link popularity score will never improve. Of course, links also benefit you through increased traffic, so link popularity and improved rankings are not the only benefits you'll receive.
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