How to secure your rankings after Google's latest update

Google's Panda update caused a ranking drop for many websites. Google has a very long official discussion thread about this topic. The discussion reveals things that you can do to make sure that your website gets its rankings back.

The update is not just about content farms : - 

Google's new algorithm targets low quality websites. It seems that Google defines a low quality website like this:

• The website does not have enough content to be useful (shallow content).
• The website has poorly written content.
• The content of the website has been copied from other sites.
• The content of the website is not useful.
• With Google's latest update, it is not enough to have unique content on a website. It also doesn't help if there are many unique words on your web pages. The content has to be useful to your website visitors.

Even high quality pages can be affected

The low quality content on part of a website can impact the rankings of the entire website:

"It's important for webmasters to know that low quality content on part of a site can impact a site's ranking as a whole.

For this reason, if you believe you've been impacted by this change you should evaluate all the content on your site and do your best to improve the overall quality of the pages on your domain.

Removing low quality pages or moving them to a different domain could help your rankings for the higher quality content."

Things that you can do to make sure that Google does not penalize your site

There are several things that you can do to make sure that Google does not penalize your site:

Improve the poor quality pages on your website. Ask yourself: is the page useful to my website visitors? If not, improve the content of the page to make it more useful.

It is very likely that the overall user experience is important. Check the usability and the design of your web pages. Your web pages should be easy to navigate and they should have a professional design.

Check the ads/content ratio on your web pages. If a web page mainly consists of ads then it is likely that Google considers it low quality.

Don't try to cheat Google with shady search engine optimization methods. Focus on optimization methods that are beneficial to webmasters, website visitors and Google.

Search engine optimization is not about getting high rankings for every possible keyword. It is about getting high rankings for the right keywords and about meeting the expectations of the website visitors.

If you have high rankings for the right keywords, your website will deliver many new customers to your business. If you give Google what they want, your website will get high rankings and more sales.

How to Get First Page Google Ranking - TOP SEO INDIA

Go to first page of search results on Google is the goal of many webmasters. Unfortunately for them and fortunately for us, many are still doing bad things to improve their ranking.


It is not possible to obtain in the first 10 rankings on Google using a single strategy. To get a good ranking on Google you must work on all elements of your site.


Here are the five strongest factors known to affect the position of your site in Google search results:

Google Ranking - TOP SEO INDIA

Factor 1: Web Accessibility


It is useless to optimize your web pages so search engines can not access them. Your robots.txt file should allow search engines to visit your web pages. If your robots.txt file contains errors, so search engines will not index your website.


The HTML code of your web pages must be free of errors and your web server should return the correct response code. The content of your web pages should be readable by search engines.


Before you start optimizing your web pages, make sure search engines can read the contents of your web page.


Factor 2: site architecture


Google wants to show relevant Web sites in search results. Your site should not be a collection of copies of web pages that already exists. If you want to obtain first page rankings on Google, the pages of your website should be linked.


Your web pages must show Google that your site is relevant for a certain topic. All pages of your website must be linked. If possible, users must reach a page from your website with a maximum of three clicks.


The links and directory structure of your website should enable search engines to categorize the content of your website.


Factor 3: Keyword


Choosing the right keywords is one of the most important steps. If you choose the wrong keywords, you will not succeed in your online marketing campaign.


Optimize the pages of your website different keyphrases. The more you optimize your site pages, the better.


Start with highly targeted keyword phrases that consist of many words, eg Google first page positioning. When you have the best rankings of these key phrases targeted proceed with more general words such as Google positioning.


When you have the best rankings for these key phrases, you can proceed with very general keywords such as “positioning”.


In general, targeted keywords have a conversion rate much higher than generic keywords, meaning you get more sales per visitor with “Google first page position” with “positioning”.


Also consider the type of visitors you attract with a keyword. These people are interested in information or want to buy?


Our company can advise you on the words that sell. We can provide the best keywords you should target in priority for your business.


Factor 4: content


Your site will be very difficult to get a better ranking on Google if it only offers articles and affiliate links can be found on dozens of other sites.


Differentiate your website from others by creating unique content and trustworthy. Write your own articles on the topic related to your website. Your site must be useful to users.


Factor 5: links from other sites


It is not possible to obtain high Google rankings  without having links from other sites. The more links pointing to your website, the more likely it is that your site has good positions in search results on Google. The links to your website should be on web sites trust and your business.


If a page Web site for your business is a link to your website then the effect of link ranking in search engines is higher than the effect of a link is unrelated to your sector.

He must also know that if you have links on social networks and that if many users add your website to social bookmark sites, then your site could merit a higher ranking.


A small error in one of these elements can destroy all your online marketing strategy. For this reason, it is important to know what you’re doing and not doing anything with your SEO.


SEO is a profession, or even an art that you can learn with time, but especially not improvise. This can be beneficial for your SEO can also be harmful if not used in the right proportions. Our company can advise you and guide you through the different stages of your SEO and optimizing your website.


For More Details :- Google Ranking | Ranking Master | Google Ranking Master

Google Search Engine Optimization Tips - TOP SEO INDIA

Tip #1 - Pay Attention to Page Titles 


First of all, you need to pay attention to page titles. Google does look at the page titles on your website. 


In some cases website editors merely give pages random titles such as "New Page" or "Page 


1." Whether you or your web designer builds your web pages make sure that important page titles are created. I strongly suggest that the all important keyword for any given page is built-in in the title also.


Tip #2 - Build Inbound Links 


Inbound links are very important to Google ranking. The more inbound links you have to your site, the better you are going to perform on Google rankings. If you don't have many inbound links to your site, you want to build them. Yahoo! and DMOZ (The Open Directory Project) and just two of many website directories that can help you build inbound link reliability once you list with them. I must tell you the theirs cost money but, there are free ones on the web - 'just Google it'.


Warning! 


Be wary of using submitter software that submits your website to hundreds or in some case thousands of free directories -- re: many of those directories are of poor quality. They usually have a accumulation of thousands of sites to review before they ever get to yours.


Tip #3 - Add Plenty of Content with Relevant Keywords 


Google also looks at the generally content on your site. This means for search engine optimization you need to have plenty of quality content that include relevant keywords. In real estate its location, location, location -- on the web it's content, content!


Don't try keyword stuffing to get better rankings - it won't work. In the good old days, many webmaster wannabes tried those tricks -- don't do it! 
In fact, trying to fool the SEs, especially Google, could boomerang because your site may get blacklisted.


Tip #4 - Develop Text Links with Your Web Page Keywords 


Developing links with keywords that are imbedded in your text links can also help you to optimize your site. In other words, get nearer up with creative ways to work your keywords into you text links. Google looks closely at the links that you have on your site. So, instead of just using plain language in a link, use keywords in your text links.


Conclusion 


Ranking well with Google is an outstanding way to bring in more traffic to your web site. Of course in order to do this, Google search engine optimization is necessary. Optimizing your site for Google is not difficult and it may take some time -- but, it's well significance it.

Can Directory Submission Services Increase Your Website's Ranking

Internet as an entity has made life a lot simpler for all of us. Every single business owner has now come to understand how easy it is to cater to the needs of the customer with a website. What many such business owners do not understand is that their online business definitely faces the danger of a premature demise if only the right tools and techniques are not used. Such premature demise seems to happen when business owners do not undertake the right site promotion.

Directory Submission

Directory submission services are the latest in the internet market that has been created to not only ensure that your website survives but also brings in a lot of business to you. This particular concept is fairly new but has caught on really fast among a lot of internet marketers. There are quite a lot of factors that you need to consider when it comes to using the directory submission services. Most important of all such factors would be the choice of the right directory service for the well being of your website.


Such online directory services are very similar to that of the offline services that are available. If you had to advertise with a paper back yellow pages directory, you would have to advertise your business under a particular category. With the internet, you would not only find general directories where you can advertise under a particular category but also specialist directories for a particular industry or its affiliate for you to advertise in.


Hence, if you have a website that sells clothing for men and accessories, then you can advertise in a directory submission service that is specially made for men's clothing or perhaps even advertise under the accessories category of the same directory.

Search Engine Optimization Notes: Google Ranking Factors

Not everyone involved in websites and online business truly understand that there are many different factors when it comes to determining where a website ranks in the Google search engine results. So it isn't a surprise if you can't seem to understand why your website ranks low as what causes it isn't always that obvious or that easy to detect.


Why it is essentially important to learn about as many factors as you can to determine how Google ranks sites can be quite obvious unless you would rather remain forever clueless and unmindful of why you aren't succeeding in your quest to getting that high ranking. It is important as this also becomes your gauge in correcting what needs be and support you in making those positive changes.

Google Ranking

Actually, if you consider knowing and understanding about the Google Ranking Factors, you will come to conclude that it is all about relevancy and your capacity to earn your visitors and Google's search engine trust through time.


Some things to consider being some of the most important Google SEO ranking factors include "Age of Domain" where it is important to determine the length of time you have worked on the domain bought. Being online longer essentially follows that your website is more established and thus earning trust is not as hard.


Where your site is hosted or the Domain Hosting can also play an important role in search ranking so always be sure that you are using a reputable hosting company. Your websites that are being housed by your server should also not be classified as spam or you will be negatively affected just the same.


Your URL structures ought to be clean just the same with no random strings of character at the end of your URL as this is also part of the on-site search engine optimization. Now, when it comes to content, keep in mind that it is important that you have text on all your important pages and make sure it's good text consisting of targeted keywords and one that is for "USER Consumption" most importantly and not just for search engine rankings.


The internal link structure is vital where you should be sure that inner pages are linked correctly giving visitors easy made pathways connecting to your other pages. As "trust" is a crucial component for Google ranking, add anything like a mailing address and the likes to establish the fact that your site is a trustworthy one.


Again, a good consideration should be given to keywords so make sure your website is optimized by using your keywords. Finally, keep your readers and visitors hooked and interested on your website and not just there for a few seconds of visit as this is not an addition to higher search engine ranking.

The Google PageRank Algorithm

What is PageRank?


PageRank is the algorithm used by the Google search engine, originally formulated by Sergey Brin and Larry Page in their paper The Anatomy of a Large-Scale Hypertextual Web Search Engine.


It is based on the premise, prevalent in the world of academia, that the importance of a research paper can be judged by the number of citations the paper has from other research papers. Brin and Page have simply transferred this premise to its web equivalent: the importance of a web page can be judged by the number of hyperlinks pointing to it from other web pages


So what is the algorithm?


It may look daunting to non-mathematicians, but the PageRank algorithm is in fact elegantly simple and is calculated as follows:


PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
where PR(A) is the PageRank of a page A 
PR(T1) is the PageRank of a page T1 
C(T1) is the number of outgoing links from the page T1 
d is a damping factor in the range 0 < d < 1, usually set to 0.85

Google's PageRank and Beyond: The Science of Search Engine Rankings

The PageRank of a web page is therefore calculated as a sum of the PageRanks of all pages linking to it (its incoming links), divided by the number of links on each of those pages (its outgoing links).


And what does this mean?


From a search engine marketer's point of view, this means there are two ways in which PageRank can affect the position of your page on Google:


The number of incoming links. Obviously the more of these the better. But there is another thing the algorithm tells us: no incoming link can have a negative effect on the PageRank of the page it points at. At worst it can simply have no effect at all.




The number of outgoing links on the page which points at your page. The fewer of these the better. This is interesting: it means given two pages of equal PageRank linking to you, one with 5 outgoing links and the other with 10, you will get twice the increase in PageRank from the page with only 5 outgoing links.
At this point we take a step back and ask ourselves just how important PageRank is to the position of your page in the Google search results.


The next thing we can observe about the PageRank algorithm is that it has nothing whatsoever to do with relevance to the search terms queried. It is simply one single (admittedly important) part of the entire Google relevance ranking algorithm.


Perhaps a good way to look at PageRank is as a multiplying factor, applied to the Google search results after all its other computations have been completed. The Google algorithm first calculates the relevance of pages in its index to the search terms, and then multiplies this relevance by the PageRank to produce a final list. The higher your PageRank therefore the higher up the results you will be, but there are still many other factors related to the positioning of words on the page which must be considered first


So what's the use of the PageRank Calculator - if no incoming link has a negative effect, surely I should just get as many as possible, regardless of the number of outgoing links on its page?


Well, not entirely. The PageRank algorithm is very cleverly balanced. Just like the conservation of energy in physics with every reaction, PageRank is also conserved with every calculation. For instance, if a page with a starting PageRank of 4 has two outgoing links on it, we know that the amount of PageRank it passes on is divided equally between all of its outgoing links. In this case 4 / 2 = 2 units of PageRank is passed on to each of 2 separate pages, and 2 + 2 = 4 - so the total PageRank is preserved!


Note: There are scenarios where you may find that total PageRank is not conserved after a calculation. PageRank itself is supposed to represent a probability distribution, with the individual PageRank of a page representing the likelihood of a 'random surfer' chancing upon it. I have discussed this concept in more detail here).


On a much larger scale, supposing Google's index contains a billion pages, each with a PageRank of 1, the total PageRank across all pages is equal to a billion. Moreover, each time we recalculate PageRank, no matter what changes in PageRank may occur between individual pages, the total PageRank across all one billion pages will still add up to a billion.


Firstly, this means that although we may not be able to change the total PageRank across all pages, by strategic linking of pages within our site, we can affect the distribution of PageRank between pages. For instance, we may want most of our visitors to come into the site through our home page. We would therefore want our home page to have a higher PageRank relative to other pages within the site. We should also recall that all of the PageRank of a page is passed on and divided equally between each of the outgoing links on a page. We would therefore want to keep as much combined PageRank as possible within our own site without passing it on to external sites and losing its benefit. This means we would want any page with lots of external links (ie. links to other people's web sites) to have a lower PageRank relative to other pages within the site to minimise the amount of PageRank which is 'leaked' to external sites. Bear in mind also our earlier statement, that PageRank is simply a multiplying factor applied once Google's other calculations regarding relevance have already been calculated. We would therefore want our more keyword-rich pages to also have a higher relative PageRank.


Secondly, if we assume that every new page in Google's index begins its life with a PageRank of 1, there is a way we can increase the combined PageRank of pages within our site - by increasing the number of pages! A site with 10 pages will start life with a combined PageRank of 10 which is then redistributed through its hyperlinks. A site with 12 pages will therefore start with a combined PageRank of 12. We can thus improve the PageRank of our site as a whole by creating new content (ie. more pages) and then control the distribution of that combined PageRank through strategic interlinking between the pages.


And this is the purpose of the PageRank Calculator - to create a model of the site on a small scale including the links between pages, and see what effect the model has on the distribution of PageRank.


How does the PageRank Calculator work?





It's very simple really. Start by typing in the number of interlinking pages you wish to analyse and hit 'Submit'. I have confined this number to just twenty pages to ease server resources. Even so, this should give a reasonable indication of how strategic linking can affect the PageRank distribution.


Next, for ease of reference once the calculation has been performed, provide a label for each page (eg. 'Home Page', 'Links Page', 'Contact Us Page', etc) and again hit 'Submit'.


Finally, use the list boxes to select which pages each page links to. You can use CTRL and SHIFT to highlight multiple selections.


You can also use this screen to change the initial PageRanks of each page. For instance, if one of your pages is supposed to represent Yahoo, you may wish to raise its initial PageRank to, say, 3. However, in actual fact, starting PageRank is irrelevant to its final computed value. In other words, even if one page were to start with a PageRank of 100, after many iterations of the equation (see below), the final computed PageRank will converge to the same value as it would had it started with a PageRank of only 1!


Finally you can play around with the damping factor d, which defaults to 0.85 as this is the value quoted in Brin and Page's research paper.


Why are there 20 lines of results?


Ever heard of the Google 'Dance'? You can see this demonstrated by looking at the differing results sets produced on www.google.com, www2.google.com and www3.google.com. If you study these results closely you will see that they change very slightly from day to day, and in particular during the period once a month when Google updates its index.


One of the reasons for this apparent dancing of results is because Google does not simply calculate the PageRank once for each page. After it has calculated the PageRank for the first time it will then put the resulting PageRanks back into the PageRank algorithm and calculate again. Google will go through this process of iteration many times before the results settle down to their 'true' values. When it has been completed, the results will then appear on the 'official' www.google.com domain.


(NB: While Google is updating its index, the updates also occur at different times across its various data centres. For a more in-depth explanation of the Google Dance, see the Google Dance Viewer.)


The PageRank Calculator defaults to 20 iterations, although you can increase this number should you choose. For a model of around 20 pages, 20 iterations is sufficient to see the PageRanks honing in on a single 'true' value. Google almost certainly performs many more.

How to Look Beyond What Is or Isn't Ranking

Website owners and managers will always be fascinated with how well they rank on search engines. However, rankings can be deceiving because they only provide a small part of the data set anyone will need to gauge online success.

Who wouldn't like to be No. 1 on Google for an organic listing? Among the busy array of results (including paid ads and local search), a top ranking still shines. It shouts: "I climbed the mountain and beat out the other guy."

But did you?

Here are 12 key points to consider with your ranking numbers that quickly touch on other aspects of your online marketing initiative. Keeping these factors in mind will help you make better choices about what next steps you should take to ensure that you're better positioned to improve your company's bottom line.

1. Did you pursue the right keyword?

A No. 1 ranking is possible with barely any effort, but will it drive traffic? You might rank well for Cleveland Legal Counselors, but odds are more people are searching for Cleveland Lawyers. If that's too competitive, try Lawyers in Cleveland and get your share of traffic from the many ways people search.

2. Are you targeting the right search engine?

A top ranking on Bing can trigger big smiles. However, if your website only gets 3.5% of its traffic from Bing - for all keywords - the ranking may not deserve a lot of attention. Yes, conversions are worth considering, but you need to constantly think about what precious time you're committing to Bing when other engines may pay off in an even bigger way.

3. What's your track record?

You need to chart the progress. It's not a good sign if months go by and you can't crack the top 30 positions in any search engine results. Own up to the fact that maybe the keyword phrase is too competitive if it doesn't show an improvement. Look for headway. For keywords with little competition, maybe you'll rank higher sooner. But that's not always the case. Your search engine optimization (SEO) practices may help you show a marked improvement even for more competitive search terms.

4. Setbacks are common.

If you manage to get a great ranking - perhaps in the top 5 spots - don't panic if your ranking dips a bit. It could easily rebound.

5. Substitutions aren't inferior.

Like NBA bench players, new keyword options can excel if given the opportunity. If you can't get a high ranking for a keyword phrase among your starting lineup, remove it after a few months. Why keep it if the keyword phrase isn't gaining momentum - either toward a top ranking or in its ability to convert.

6. Don't be misled by your computer.

With personal settings, browser history and different data centers, it's increasingly tough to know if your exceptional ranking is really what it seems. For your most significant keywords, you may want to have someone else tell you how the keyword phrases ranks. Or, test out the search terms with some other ranking checkers (including third-party sources) like the ones listed below.

SEO Book Rank Checker (for Firefox): This tool still references your computer but has a setting to avoid your Google personal settings.

RankChecker.net: Easy-to-use third party (note that it defaults to top 10)

Mike's Marketing Tools: Third-party tool with multiple engines

7. Understand your landing pages.

It's not uncommon for the home page to be the landing page for a powerful keyword phrase. Your conversion opportunity may really be an inside page. In a fantasy world, you could tag keywords and they would magically be directed to your preferred pages. In reality, that's the beauty of paid search. But don't give up on your home page. If it's working, find a way to establish Calls to Action within the content, the core navigation, and diverse user cues to make sure visitors go where you lead them.

8. The crowded home page.

Another problem with the home page is the fact that many keyword phrases often rank well for it. A few keywords may perform better if you are able to adapt your strategy and target some interior pages for some of the keywords. Your website analytics package should help you see what keywords are being used to reach the home page or any other page with a crowded keyword field.

9. Balance greed with diversity.

Online marketers get excited if they have more than one page appearing in the top 10 search results for the same keyword phrase. You should consider whether one of the pages could better support another keyword phrase that lacks the visibility it needs to generate traffic and sales or leads for your business. Don't make a hasty decision. If a keyword phrase ranks No. 7 on one page and No. 15 on another page, don't assume the No. 7 ranking is the best one to attack because it's closer to the No. 1 position. You need to weigh what you've already done with both pages, keyword themes on the website, the amount of content on each page, conversion opportunities and more. For example, the No. 7 ranking may be the best you'll do for the one page. For another page, the No. 15 ranking may not have taken as much effort to achieve (meaning you could still do more with SEO to improve the ranking).

10. Visitors tell another part of the story.

Unfortunately some businesses lack conversion data and settings. At least you can look at the visitor data in your website analytics. In the purest sense, visitor metrics will indicate whether the ranking has any merit.

11. Be honest about your conversions.

Many websites lack opportunities to connect with visitors. Your top ranking may be wasted if your potential customer encounters a poor design (with usability messes), text overload (visitors typically prefer to scan) and information without a clear Call to Action. Offering your phone number in the 14th paragraph isn't very effective.



12. Know your website strengths.

To appreciate your rankings (or lack of them), you need to know your website's strengths and weaknesses. Take a look at the competition. Study which website ranks No. 1 or even No. 10. What do they have that your website lacks? Maybe it's a great domain name (with a keyword), an age advantage, more links, and more content (multiple pages) to accentuate keyword themes, etc.

Business owners and marketers can study rankings every day, but the ranking position alone won't help. Look at the rankings within the context of overall traffic, conversions, your SEO efforts to date, the viability of your website, and your ability to spread keywords across the website.

Ultimately, you may need more pages to support your preferred ranking over the long haul. While making that investment, keep an eye out for alternative keywords that your website can realistically support - today and in the future.

Paid Links | Affect Goolge Ranking?

Many websites on the Internet will link to your website if you pay them for the links. Is this a good method to increase the link popularity of your website or can you get in trouble if you use paid links?

What does Google think about paid links?

Google is very clear about paid links. They don't like them. Google even has an official form that enables webmasters to report paid links to Google:

"Google and most other search engines use links to determine reputation. A site's ranking in Google search results is partly based on analysis of those sites that link to it.

Link-based analysis is an extremely useful way of measuring a site's value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating.

However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results."

A recent problem

A webmaster recently reported problems in Google's webmaster discussion forum:

"Today I found that my entire site has dropped out of site in search results. I have a site that received over 2,000 search visits per day and today that has stopped."

It turned out that the website has many affiliate links and other links to advertisers that looked like paid links to Google. Unfortunately, these links were not marked as paid links and Google penalized the website for having the paid links.

What does this mean for your website?

You should avoid paid links if you don't want to get in trouble with Google. If you do buy or sell links, make sure that the links contain the rel="nofollow" attribute. By using that attribute, you show that the paid link is for advertising purposes only and that you don't want to manipulate your website rankings with the link.

While Google doesn't like paid links at all, they also make clear that links are very important:

"Link-based analysis is an extremely useful way of measuring a site's value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating."

For that reason, you should try to get as many good links to your website as possible. The quality is more important than the quantity.

Links that point to your website are a very important factor that influences the position of your website in Google's search results. The links that point to your website should be from related websites and they should contain the keywords for which you want to get high rankings.

Do not manipulate the links to your website by buying links and do not join automated link systems to increase the number of links to your website. There are many ways to get good links (related websites, blogs, social bookmark sites, directories, etc.).

"Google Ranking"

If you want to improve your Google ranking, I have some interesting information in today’s article that you will find very useful.

Google is currently the premier search engine utilized on the Internet today. Thus, with some very good rankings in the Google search engine, you can be well on your way to seeing your web traffic explode.

I have provided three seo tips below for you to use while conducting your seo work to improve your Google rankings.

1. First is the H1 tag for the title of your web page.

Inside of the H1 tag for the web page, make sure that you include the title you desire for the page.

2. Second is the title tag for your web page.

In the title tag, place only the keyword and/or keyword phrase(s) you want to emphasize for the web page.

3. Third is bold keywords and keyword phrases for your web page.

Bold the keyword or keyword(s) for the web page within the first 50 words on the web page and within the last 50 words on the web page.

Take the time to implement these seo tips into your seo efforts to help improve your Google rankings.

In a short period of time, you should be able to measure an improvement in your Google rankings by using these seo tips.

If you would like to learn more about search engine optimization, take a moment to click the ebook graphic provided below to visit my website SEO Tips 4 U and order my ebook “SEO Essentials For A Top 10 Search Engine Ranking”.