What Is an SEO Article ?

Online marketing is a very competitive field in today's internet marketplace. Many products and services are vying for customers. With the growing popularity of the world wide web and the number of websites that are increasing each day, it is just not simply enough to launch a website and sit back and hope that someone will see it and visit it.


SEO articles are a must if you have a business website and want to drive customers to it and have them check out your products and services. Without them, it is like sitting on the sideline of a race watching the cars go by but not entering the race.


Articles with back links to your website in the form of keywords that reflect your product or service is an important part of entering the race, so to speak. By having a lot of SEO articles with keywords with back links to your site, you have a much better chance of the search engines tagging your website and listing it when people search on those keywords. The world wide web searches are nothing less than a popularity contest. The more your website is referred to with back link and the longer your website has been up, the more your site will be recognized by the search engines. Winning this popularity contest has big benefits, such as listing your website, if not number one on a search, but at least on the first page. A person searching on a keyword is more likely to click on a first page site than one fifteen pages into the search, so it is worth doing SEO articles.

Social Bookmarking and SEO

Social bookmarking is defined as the process of tagging a website and saving it for later. Instead of saving them to your web browser, you are saving them to the web.

Social Bookmarking SEO - TOP SEM SEO

Since your bookmarks are in online, you can easily share them with your friends and it is a great way to promote your business. It is a much cheaper alternative for traditional media advertising. Traditional media advertising can costs thousands of dollars. In this process you can not only save your favorite websites and send them to your friends, but you can also look at what other people have found interesting enough to tag. Most of the social bookmarking sites may let you to browse through the items based on most popular, recently added, or belonging to a certain category like shopping, technology, politics, blogging, news, sports, etc. You can easily find, what people have bookmarked by typing in what you are looking for in the search tool. At times, the social bookmarking sites are being used as intelligent search engines.


Many good articles did not receive the attention it deserves because of the lousy headlines. The headlines are not interesting so people are not motivated to click the link. The headline is the first thing that the user sees while browsing for information on the site. If you don’t write a good headline, it is very difficult for your posts to reach the first page of the social bookmarking site. You should not use the original headline for the headline that is used in the social bookmarking submission. You can use humorous news to attract attention. Off beat news can also generate a lot of traffic. You can also create tutorials to attract the attention of the visitors. There are many types of tutorials that you can create. You should create tutorials based in your own niche. For example, if you are promoting a web design blog, you can create a unique design by using Photoshop and share it with other people on the social bookmarking site.


The headline plays an important role in attracting the attention of the visitors. However, a meaningful description is also very important. The description must provoke the visitors to visit the links. You are never to use lies to deceive the visitor into visiting your site. For example, if you are selling acai berry, you may write “Eating acai berry will help you to lose hundreds of pounds in one week”. Visitors know how to differentiate between a myth and fact so using lie. Instead, you must be honest to the visitors so that they will put their trust in you.


If you own a lot of websites, it will take a long time to submit to all the social bookmarking sites. If you want to save time, you can outsource the social bookmarking submission to a SEO company. The SEO company will social bookmark your site to the most popular social media sites. If you hire a social bookmarking service, you will be required to provide a few information including title, description, keywords and URL. 


If you don’t want to write the title and description, you can hire the SEO company to help you write them. The SEO company should provide a detailed report. If you are ordering a monthly subscription, the SEO company must provide a monthly progress report. The monthly progress report will show improvement of your site’s ranking in the search engine before and after the social bookmarking submission. You should hire SEO company that can complete the social bookmarking submission within the allotted time. The final social bookmarking report should be sent to you within the turnaround time.

SEO News - To path Search Engine Optimization behavior

Optimizing your website so as to increase huge traffic frequently, needs much amount of your time and exertion. It cannot be achieve in a quick time. It require proper planning in finding out the best possible ways to exert a pull on visitors to your website. If you fail to optimize our website more often, then the result will not be much to your advantage for you.

It's always well again to update ourselves with the most modern SEO news available. Every now and then, a better technique evolves which prove very much beneficial in making your website search engine optimized. Digging dip into the information available on the in progress SEO news and applying the same for your website can prove better for your website. You can find incompatible ideas at times but outstandingly you will be able to take up lots of knowledge on the latest SEO news.

In order to make a website completely search engine optimized, it is advised to follow an easy design with a regular homepage along with easily viewable site index. By this way, search engines and people will be able to find your website without problems.

The keywords selected for using in the website also decide whether the website will achieve to increase higher rankings in the an assortment of search engines or not. Now days, the suitable keywords for your particular website is easily available either for free or by expenditure a small amount. Often, it's also becomes easy to find out the proper keywords on your own.

The decide factor in making a website search engine friendly is its filling along with proper usage of keywords. A website rich in filling can prove very much helpful. The usages of keywords in a scrupulous content of the website need to be within limit. Else, these websites can be even disqualified by the various search engines or can be ignored by the many visitors visiting the websites.

Abbreviation the above facts, it can be said that in order to get noticed by the main search engines, it's vital to apply the basic SEO tips and techniques. The most wanted result will depend on how you will be able to make your website search engine responsive. Get learned about the various SEO news repeatedly and try to implement in your own website in actual fact which will without doubt prove boon for your website.

SEO Service search engine marketing company offers affordable search engine optimization (SEO), link building, content writing, email marketing, search engine and directory submission service.

Google will remove all search queries after 18 to 24 months

IIn a nod to privacy advocates, Google com. said Wednesday that they will adopting a new data retention policy so that it's harder to link users to what they search for online. Under the plan, the Mountain View Internet company will shroud the information it collects about users in anonymity, eliminating a potential treasure trove of evidence for government search warrants and subsistances.

By the end of 2007, Google expects to purge important identifying information on its computer servers about the sources of virtually all search queries after 18 to 24 months.

Subsequently, the company will have access to only partial records, so that no one can trace the queries back to individual users.

Google's move is intended to comply with various foreign laws and proposed legislation dictating that Web sites must keep user information for up to two years in case it is needed for legal proceedings. Similar rules are under consideration in the United States.

Google is the first major search engine to set a time limit for retention of search information, which can reveal a great deal about an individual such as whether they're sick (as indicated by a number of queries about cancer) and political affiliation (demonstrated by searches for certain blogs).

Until now, the company kept search logs indefinitely, raising criticism that the data could be misused by Google, law enforcement or marketers. Google said the changes are in response to feedback from privacy groups and government agencies, including the Norwegian Data Protection Authority, which raised concerns about Google's existing practices. The new policy, Google said, provides more transparency to users about data retention and better protects their privacy.

Kurt Opsahl, an attorney for the Electronic Frontier Foundation, a digital rights group, gave measured praise to Google's decision, calling it a step in the right direction.

He asked that Google similarly purge information collected about users of its other products, such as YouTube. Retention of search records emerged as a hot-button issue last year after a demand by the Justice Department that several Web sites turn over query data became public.

Yahoo Inc., Time Warner's AOL and Microsoft Corp. handed over the information, to the consternation of many privacy advocates, but Google fought the request in court and ultimately got the amount it had to provide reduced.

Separately, AOL made a high-profile blunder by posting 19 million search queries online as part of a research project. Ostensibly anonymous, the information was used to identify some of the users responsible for the queries, prompting a public apology by the Web site and a series of resignations.

"By taking some technical measures to anonymize this data, there is an extra layer of protection," Opsahl said. "You can't disclose what you don't have."

As part of the new policy, Google will erase eight of the bits that make up an Internet Protocol address, known commonly as an IP address, that identifies the computer used to make a search query. It will also make cookies -- the small files that help track user visits to specific Web sites and preferences -- anonymous.

After the plan is implemented, Google intends to keep the partial records and associated search query terms, explaining that the information will help the company improve its services and help detect fraud.

Know Some Facts about Search Engine Spam

There is a very thin line of difference between search engine optimisation practised by white collars and black hats. Most of the spammers use various black tricks to outrun the real white collars work. So it better to learn the difference between white-hat and black-hat techniques. The first thing to know is what is considered as spam? It has been defined by most of the search engines as the pages created deliberately to trick the search engine by offering inappropriate or poor quality search results. It is always advisable for every site owner to ask certain questions related to its content and their various optimisation techniques. The site owners should be aware that the content of the site greatly benefits the target audience and site browsers whereas it is not only for getting page ranks in the search engines. Here are some of the ways of search engine spam Keywords unrelated to site Redirects Keyword stuffing Mirror/duplicate content Tiny Text Doorway pages Link Farms Cloaking Keyword stacking Gibberish Hidden text Domain Spam Hidden links Mini/micro-sites Page Swapping (bait &switch) Typo spam and cyber squatting Major search engines take spam seriously and put in great efforts to eliminate spam techniques. We can also find a thin line between optimisation and over optimisation. Thus, aggressive and sophisticated techniques need to be applied for removing this type of spamming. So if you are going spamming then always remember that in the long run it is not beneficial and it seems that you are not going for page rank. Just has been also proven that aggressive marketing is done in businesses such as gambling, casino, travel, wine and other products compare to other less-competitive categories. There are certain ways to report search engine spam All the major search engines such as Google, MSN and Yahoo have dedicated spam reporting systems in place and you can know more by just visiting the sites. A site is considered as spam when it uses techniques in a determined manner to subvert the search engine’s algorithms, to artificially inflate their search engine ranking and if they are caught then nobody can help them out.

Gain profits and more customers through the use of SEO strategies

In the present time, people look for more profit and traffic on their websites. And the best tool to achieve this is SEO. It is a marketing strategy that helps you gain a lot and will help you achieve your goals.

Search engine optimization is a subject, which is not entirely scientific it is equally based on your personal thoughts and observation. There is much room for thought, discussion, observation, anecdotal evidence and opinion in this field. To define SEO, answers.com says, "Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page. But with this there are lots of things, which also determine your sites ranking. In Google, for instance, inbound links are king, so simply optimizing what is on your webpage will not go far in Google. The good news, however, is that Yahoo and MSN do pay more attention to what is on the page and rank WebPages more on the merits of on-page optimization that upon inbound links.

Search engine optimization has become the latest boom in the Internet marketing. It is now a happening industry. Internet marketing professionals and heads in their articles write about the possible methods and ways of better SEO and that is why you must read these articles and acquire knowledge on this subject.

Now the question is what is Search Engine Optimization? And how does it work? The basic thing is that the SEO companies takes on the job and helps your site to be on the first rank of the search engine search results. But along with that on SEO Company can guarantee the first rank as at the same time other SEO companies are also after the same target. Therefore, there is a tough competition all the time. But, along with that there is also the hope that hiring a SEO company is going to give you better results and more viewers and more profit to your business. The thing that the SEO companies do is to keep an eye on the working procedure of the search engines. And after doing that they work for the specific details that can help in making your web page more acceptable for the search engines. And after doing that if it gets the consent of the search engines the web page is published on the top of the search engine results.

There are a lot of procedures of doing these things. Here follows some of the things that are done by the companies for better search engine optimization. Content is very essential for search engine optimization. This is a very important process for making the webpage visible to the Internet users. Mostly they are well published articles on varied topics which contain key words or key phrases that helps in directing the users to your page. Therefore, the better the content is, the more is the chance of gaining better rank. Meta tags, key words, description and titles also have a quite important role to play. They are important part of the overall success.

Off Page Search Engine Optimisation

Off Page Search Engine Optimisation or Off Page SEO is the process of optimising a website away from the website itself. Once confident that a website has been fully optimised On Page, then the next phase is to optimize that site Off Page. There are many different ways to optmise a website off page and Top Spot Optmisation use the most ethical and search engine friendly techniques available. For a long time now one of the most important off page optimisation techniques has been link building. Quite simply obtaining links from other websites to your website. There are different methods of link building. Reciprocal Linking (exchanging links with other websites)and One Way Linking (obtaining a link from one website without returning the favour). One Way Linking has been seen to be the most effective. The search engines look favourably upon websites that have a one way link rather than a simple exchange. There are many other linking methods such as Directory Submissions and Social Bookmarking and we use all of these techniques for our clients. An area of debate these days is the power of links form Blogs. Until we are told otherwise or see the evidence, we are still confident that links from quality blogs have a positive effect on a websites optimisation. Another powerful linking process that is part of the off page SEO process is article writing and submission. We write a series of articles about our clients website and then submit the articles across the web.

On Page Search Engine Optimisation

Search Engine Optimisation is the process of analysing the pages of a website and then making the relevant changes in order to gain high positions on the search engines. On Page SEO basically takes a look at each page of a website and ensures that all of the Meta Tags are acceptable to the search engines. One of the most important aspects of On Page Optimization is the content of a web page. At Top Spot Optimisation we will ensure that the content of each page has depth and quality and is structured correctly. A poorly formatted or structured website page can undo all the good work put into Off Page Optimisation which is explained below.

Search Engine Optimisation (SEO)

Search Engine Optimisation (Optimization to our American friends) or SEO is the most important aspect to any website, if you are interested in obtaining new business and increased traffic through your website then using an SEO expert is the most important thing you can do! It may be that yours is a business where your website is a place of reference for existing customers or new customers that you have gained from other avenues of advertising. However, if your website can feature at the higher end of search engines such as Google, Yahoo! and MSN, then there is a very high possibility that your business will grow considerably. SEO is the most cost effective method of online advertising, especially if you use an SEO firm like Top Spot Optimisation. There will be no need for expensive Pay Per Click campaigns, such as Google Adwords. If your website can feature in the organic listings of the search engines, then you will have a web presence that cannot be bettered. If using SEO professionals, then you will get the results you need and there is every chance that the reputation of your company or website will increase considerably. There are many factors involved when optimising a website. From here we have outlined just some of the most important stages of website optimization.

Paid Links | Affect Goolge Ranking?

Many websites on the Internet will link to your website if you pay them for the links. Is this a good method to increase the link popularity of your website or can you get in trouble if you use paid links?

What does Google think about paid links?

Google is very clear about paid links. They don't like them. Google even has an official form that enables webmasters to report paid links to Google:

"Google and most other search engines use links to determine reputation. A site's ranking in Google search results is partly based on analysis of those sites that link to it.

Link-based analysis is an extremely useful way of measuring a site's value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating.

However, some SEOs and webmasters engage in the practice of buying and selling links that pass PageRank, disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results."

A recent problem

A webmaster recently reported problems in Google's webmaster discussion forum:

"Today I found that my entire site has dropped out of site in search results. I have a site that received over 2,000 search visits per day and today that has stopped."

It turned out that the website has many affiliate links and other links to advertisers that looked like paid links to Google. Unfortunately, these links were not marked as paid links and Google penalized the website for having the paid links.

What does this mean for your website?

You should avoid paid links if you don't want to get in trouble with Google. If you do buy or sell links, make sure that the links contain the rel="nofollow" attribute. By using that attribute, you show that the paid link is for advertising purposes only and that you don't want to manipulate your website rankings with the link.

While Google doesn't like paid links at all, they also make clear that links are very important:

"Link-based analysis is an extremely useful way of measuring a site's value, and has greatly improved the quality of web search. Both the quantity and, more importantly, the quality of links count towards this rating."

For that reason, you should try to get as many good links to your website as possible. The quality is more important than the quantity.

Links that point to your website are a very important factor that influences the position of your website in Google's search results. The links that point to your website should be from related websites and they should contain the keywords for which you want to get high rankings.

Do not manipulate the links to your website by buying links and do not join automated link systems to increase the number of links to your website. There are many ways to get good links (related websites, blogs, social bookmark sites, directories, etc.).

The Sky's The Limit With Yahoo Web Hosting's Unlimited Platform

If you've been online long, you may remember when web hosting was limited. Many companies charged as much as $30 or even $40 per month for fifty megabytes of storage. Bandwidth was equally limited, and if your account went over its limits, your account was suspended until you paid to increase your limits. Unlimited hosting, like that from Yahoo web hosting, was unheard of until quite recently.

Some web hosts still limit bandwidth and usage. Yahoo Web Hosting offers an unlimited hosting plan that allows you to create, and host, a content-filled, user-oriented web site. If your site gets featured on a popular blog, or hits the front page of Digg, many web hosts will shut your site down for overrunning its bandwidth limits. With Yahoo Small Business Web Hosting, your site's popularity will only attract more web visitors!

With broadband connections becoming the rule rather than the exception, and video becoming nearly a necessity for business sites, limited web hosting is a problem. Yahoo web hosting has the answer to that problem. No matter how many video files you want to store, how many times they are accessed, or how much email you get and receive, your account will always be ready to handle it.

The matter of email storage is important. You want to use a company email address, with your company's domain, and maintain an appearance of professionalism. But many web hosts have limits (10 megabytes is common) on the amount of email stored for each address. Yahoo web hosting does not limit your communication with your customers. Send and receive as much email as you like. Yahoo Small Business unlimited hosting includes unlimited email storage.

Your business's growth online depends on your ability to provide the best, and most complete, information to your customers. Storage limits can make it difficult to include as much information as you would like, including video, audio and graphics. With unlimited hosting from Yahoo web hosting, you can put up as many PDF files, as many audios and videos, and as many graphics as you desire. Yahoo Small Business allows you unlimited file storage. If you've ever had a limited hosting account, you'll understand the value of this unlimited storage from Yahoo web hosting.

Yahoo Small Business web hosting is unlimited, and it's affordable. Where many "budget" hosts charge setup fees, Yahoo web sites come with no setup fee. Yahoo web hosting offers affordable pricing, with rates starting at under $9 per month for the first three months.

When you're looking for a host to help your business grow online, you cannot do better than setting up a Yahoo web site. In addition to unlimited Yahoo web hosting for a reasonable price, you'll find other advantages to hosting with Yahoo Small Business. The web design tools make it very easy and very fast to set up a Yahoo web site, at no additional cost. And if you have an issue or a question, you'll find helpful support staff available around the clock to help you get up and running again. And it's Yahoo Small Business, so you know it's reliable.

How Marketers Can Use Yahoo! Pipes to Increase Their Online Sales

While RSS end-user adoption has been relatively slow, marketers have jumped at the chance to use this new internet channel increase their online sales.

If you're new to the world of RSS --- RSS is a simple technology that allows you to deliver your online content directly to your subscribers, other websites and the search engines. It helps you improve your content delivery, as well as increase your online traffic and reach, and even conduct business intelligence more easily.

RSS content is delivered through so-called RSS feeds, which are just simple files that carry your online content. Each of these simple files containts multiple "stories" that you may want to deliver to your audiences, called "content items". A content item can be anything … an article, a blog post, a whole newsletter issue, a sales letter and so on.

But there is more to RSS than simply getting your content out.

One of the fields of RSS marketing is also NewsMastering, which allows you to:

[a] take multiple third-party RSS feeds,

[b] mix them together,

[c] filter your new mix using various keywords that you're interested in,

[d] use the mix and your filters to create a new stream of content, pulling together all the content items from dozens or hundreds of other RSS feeds … but only the content items that match your filters.

You can now take this stream of content and either subscribe to it yourself, if for example you want to find out immediately what the market is saying about you, what it's saying about your competitors, and what your competitors are doing themselves.

Or you can take this stream of content and display it on your website to:

[a] enrich the visitor experience, by giving them access to the latest and most relevant list of content from your field, such as the latest news in the field you are covering … and do so automatically;

[b] by doing so also making your website more search engine friendly, thus increasing your rankings.

But up until now doing all of this was quite complicated and really wasn't accessible to most internet marketers.

But no longer so …

YAHOO! PIPES CHANGES THE LANDSCAPE

http://pipes.yahoo.com is the latest offering from Yahoo!, finally bringing the premise of NewsMastering to the mass market, and actually putting it on steroids.

The general idea behind Yahoo! Pipes is to allow its users to "easily" connect various internet data sources, mix them together in various ways, add additional functionality to them and create a new single output, pertaining directly to your settings.

While this may sound alot like the standard RSS aggregation & filtering we mentioned above, it actually goes much further than anything on the market in enabling you to manipulate outside sources and come up with a new content output, all of this in a visual programming environment.

The "old services" simply allowed you to combine various RSS feeds, set some basic rules on how you want to get content from them, such as limiting the output to only the content items that match your keywords and removing duplicates, and get a new single RSS feed from them. You could then subscribe to this RSS feed in your RSS Reader (for business intelligence purposes) or use it to display its contents on your website.

But Yahoo! Pipes goes much further.

[BTW - in the Yahoo! Pipes glossary, a pipe is an output you create from mixing and manipulating various content sources]

[a] Aggregate and Filter any XML Feed

Aggregate any kind of XML feed, not just RSS, which means that if your application provides an XML data output, you can now aggregate that data feed with other different feeds you might be interested in, and create a single RSS feed that you can subscribe to in your RSS Reader. Just as an example, imagine having an RSS feed that brings you various data from your organization in a single output, such as the latest sales data from your webstore, latest account of company expenses, notifications of new employees, important team communications, your website visitor counts and so on. It even lets you combine other pipes into a new single pipe.

[b] Content Manipulation

Apply various filters, such as a keyword content filter to give you only the content you're interested in, sort, count, truncate, join or even create your own filters. It even lets you add your own input fields. For example, you could create a pipe that aggregates all the RSS feeds from top online retailers, and include an input field that allows you to enter the name of the product you want the latest deals on, and then creates an on-the-fly output with the latest deals for this product. Essentially, it allows you to add simple or advanced search functionalities to filter out only the content you're really interested in ... from hundreds or even thousands of content sources.

[c] Social Applications

Browse through pipes created by other users to either use them as an end-user, or use their pipes to create your own new pipes. It of course also allows you to make your own pipes public and even provide them as a service to end-users.

There are really almost countless opportunities of what you can do with Yahoo! Pipes, and various new applications will surface when the service gets some milage.

The best part is, you can either create your own application that you use when the need arises from the Web, or an RSS feed that you subscribe to in your RSS Reader, to constantly deliver to you the content that you want. Or you can use the RSS feed to display that content on your website.

All of this is done through a visual interface, which might be daunting for the average user, but shouldn't present a problem to marketers that either have the time to learn the ropes or pay a little something to a person that already has.

HOW MARKETERS WILL PROFIT

If you're thinking of how you can profit from Yahoo! Pipes as a marketer, there really are countless opportunities.

[a] Provide highly relevant streams of content on your website to enrich the visitor experience.

[b] Become a preferred access point to relevant and latest content in your industry.

[c] Build applications that allow your visitors to easily access the content they're interested in.

[d] Take your business intelligence activities to the next level.

And much much more ...

With all the capabilities available through Yahoo! Pipes, countless new opportunities will certainly arise quickly.

The best part is, you can now more easily take advantage of them.