Web Design & Development Company India

Web Design & Development Company India
PHP Web Development India

Friday, November 13, 2009

Off Page Search Engine Optimisation

Off Page Search Engine Optimisation or Off Page SEO is the process of optimising a website away from the website itself. Once confident that a website has been fully optimised On Page, then the next phase is to optimize that site Off Page. There are many different ways to optmise a website off page and Top Spot Optmisation use the most ethical and search engine friendly techniques available. For a long time now one of the most important off page optimisation techniques has been link building. Quite simply obtaining links from other websites to your website. There are different methods of link building. Reciprocal Linking (exchanging links with other websites)and One Way Linking (obtaining a link from one website without returning the favour). One Way Linking has been seen to be the most effective.
The search engines look favourably upon websites that have a one way link rather than a simple exchange. There are many other linking methods such as Directory Submissions and Social Bookmarking and we use all of these techniques for our clients. An area of debate these days is the power of links form Blogs. Until we are told otherwise or see the evidence, we are still confident that links from quality blogs have a positive effect on a websites optimisation. Another powerful linking process that is part of the off page SEO process is article writing and submission. We write a series of articles about our clients website and then submit the articles across the web.

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