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Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts

Monday, October 5, 2009

Get More Web Site Traffic With 7 Simple Tips

1. Sign up for as many niche forums as possible and start making useful posts; obviously, the closer to your niche the better. Niche forums are a great place to find targeted prospects for your mailing list, or to just get more targeted visitors. Always attach an eye catching signature to every one of your posts. Build up your reputation and your trust level with the members and you won't have any trouble generating traffic.

2. Offer to be a content provider for a newsletter publisher. Find some newsletter publishers that focus on the same niche as you and tell them that you will write content for them in exchange for advertising benefits. If your content is really impressive, not only will receive great traffic benefits, but you may even be paid as well.

3. Write articles and submit them to directories. Article marketing is a great way to get more web site traffic because all you have to do is write about a topic you love or are very passionate about. Throw in some lucrative keywords, slap a keyword rich title onto the article, and then ship it out to directories all across the net. Within weeks, that bad boy should be generating hundreds of free traffic hits.

4. Get involved with some pay-per-click campaigns and see what develops. PPC advertising can be very effective, especially when you know your target audience, what keywords are highly searched, and have a great way to monetize that PPC traffic. It's doesn't take a lot of money to get involved with PPC advertising, maybe $50-$100 a month; which is the lower end of the spectrum. But, if your fortunate enough, you may be able to turn that $50-100 into $300-$500 a month.

5. Create a newsletter for your website. A newsletter is great for getting repeat visitors to your website, as it practically forces subscribers to visit your site. Even if the newsletter is completely Email based, you can still get your readers to take a look at a product or visit an adsense filled webpage with ease. Plus, they have already signed up to receive emails from you, so you can send them all the offers and product recommendations that you want.

6. Update your website, or blog, as much as possible with fresh content. Search engines love websites that are updated frequently; so updating your website 2-3 times a week will put you in good standings with Google and all the other search engines. Make it a habit to sit down and write 3-5 articles at the beginning of every week. Then, use one article every 2 days to update your site. Piece of cake, right?

7. Practice better SEO habits. Search engine optimization should be one of your primary techniques, or at least one of your top 5. Do some keyword research and find the best keywords possible for your niche; high search volume, low competition. When you have those keywords, put them in your page titles, use them in anchor text, put them in your meta tags, and basically place them wherever they will look natural. But, if you over do it, you may be penalized.

Free Internet Marketing Methods It's Called Blogging

Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated.

It's been years since blogging has been practiced. But it's just recently that it has been considered as one of the addicting fads.

What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.

Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

1. Make your clients or customers abreast on your website's alterations. Your new products and affiliate websites could also be announced through your blog.

2. Keep track of your business goals and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Publishing is a very easy process with blogging.Air your opinions, advice or reviews on specific services or products that are related to your business.

4. Include links that will carry back links and consequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

5. Collect reaction through the capacity of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

Either you load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field. Those hosts will provide you with easy information on how to put up your blog.

Link Building - Building Blocks of Your Online Presence

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Link building is an essential and a widely used activity in search engine optimization (SEO). It involves the generation of links, whether through, but not limited to, blog and forum posting and directory submission. SEO services are usually sought by website owners to increase the popularity of their websites on the Internet. The establishment of several inbound links leading to your main website helps your pages rank higher in search engines, depending on the keywords you are optimizing for. One-way links are much more help in boosting your page rank than reciprocal or multi-way links.


A website's targeted traffic is a main consideration before starting link-building activities. It determines where you want to place the links leading to your website to ensure that you will fetch users that are highly interested in your products or services. The more relevant traffic you drive in, the more chances of your profit increasing.

The most effective method of link building is by establishing one-way links directing to your website, as SEO experts say. It is an inbound link pointing only to one direction and it is given the highest recognition by search engine bots in defining the relevance of your pages. One-way links could be built by sending articles related to your site to article directories and content sites, many of which could be found online. Such sites usually have a resource box, where you can type in the link pointing to the resource website.

Another method of link building is through multi-way linking, which entails the creation of several non-reciprocal links among at least three partner websites. The links only go one-way. Other ways of building links include posting videos, images, o RSS feeds on your partner sites.

A website owner could embark on a link campaign with the help of professional SEO services. Such companies offer to do your link building campaign for you at specific rates. Professional link-building services usually offer to increase the relevance of your web pages through planting relevant and permanent inbound links pointing to your website.

Their activities include submission of articles to directory listings, submission to sites with high PR links, distribution of articles to article and blog sites, and social network listing. The main goal of link building is to help you reach your marketing goals by driving your targeted traffic back to your main website and allowing them to convert or take the course of action most profitable to your business.

This means that your inbound links should be placed in sites related to yours, sites that preferably have high PR links. Most link-building services usually promise positive results for your online presence within 90 days at the most.

Website owners should, however, be warned to avoid overlinking, which means having too many hyperlinks. Search engine bots for main search engines such as Google and Yahoo re capable of recognizing whether or not certain links are relevant. They "sense" excessive links on a page and disregard them in determining your page rank.

Top Methods to Improve Your Blog Rank

Improve blog ranking and marketing is no longer kids stuff. It’s beyond the sappy diary entries and torment fueled rants. Its serious business, especially if your goal is to make money blogging for your business. Blog marketing is more dominant than static site marketing mainly because of all the options Web 2.0 offers. Below are some things you can do to take advantage of what web 2.0 has to offer to boost blog traffic, links and engine ranking.

1. Get exposed

Do you wonder how some large news and content sites deliver their headlines. Syndicate with RSS. While using the feed that comes with your blog may seem like an ok option, using a custom feed, that particularly separates keyword groups for content you develop often, is a far better option. Syndicating with RSS increases your exposure. Pheedpress, accessible from Content Desk is a great tool for this.

2. Tag you’re it!

Tags make it easier for people to find your blog post, and video and photos that are related. You can write the most informative blog in your niche but if it can not be found it can not get read. Tag your posts.

3. Social Bookmarking

Social Bookmarking allows users to save and categorize a personal collection of bookmarks and share them with others. Users may also take bookmarks saved by others and add them to their own collection, as well as to subscribe to the lists of others.

Bookmarking is an easy way to improve blog ranking and get traffic; the more you do it the more youll be noticed. Ideally, your site should be bookmarked somewhere in all the major bookmarking engines. For more details you can visit us at www.profit-pulling-tollbars.com. But having your entire site booked in just a few can greatly increase blog traffic.

4. Get involved

much like the tip above, adding comments is a great way to sprinkle your links around. Note however, your comment must be informative and relate to the original post. Bloggers will grant your trackbacks when your comments are on topic and useful.

5. Get connected

Social networks like Myspace can be found in nearly everywhere corner of the web. They are great places to meet like minded people and above all receive important links from.

Article syndication is still one of the most popular ways to get links. Well-written content that serves the reader first then your business will receive rewards. This is the type of content that is read, passed on, and linked to. Writing content gives you links as well as branding you as an authority figure in your niche.

6. Digging for treasure

some sites take stories from users and post them on the site. Users then vote on them and decide which get dugg and which are buried. If you are dugg it can result in a flood of traffic.

Use the above tips to take full advantage of all the rewards blogging can have on your business and to be able to make money blogging.
Publishing on a blog platform gives you the chance to reach a greater quantity of people faster than a static site.

Saturday, September 12, 2009

What is search engine optimization?


SEO is the process in which your website undergoes redevelopment to more effectively communicate your keywords to search engines. Optimizing your website enables it to rank higher on major search engines. Search engines rank websites based on two major factors: unique content that contains pertinent keywords, and link popularity - the number of quality incoming links to your website. Other important factors that determine your ranking with search engines are the architecture of the site, the visibility of your content, its underlying code and how natural your site appears to the engines.

Search Engine Optimization (SEO) Worth the Investment

Many marketers face the challenge of selecting an effective marketing strategy on a very limited budget. With the uncertainty of the current economic environment, it is more important than ever for businesses to implement traditional and online marketing strategies that will produce results.

Most business owners agree that Internet marketing offers low cost alternatives to traditional marketing tactics. Although many companies have invested in some form of online marketing, such as email marketing or paid search (Search Engine Marketing-SEM), SEO is often left out of the online marketing mix. This is a mistake because SEO can be beneficial in generating a greater number of qualified visitors to a Web site by targeting key word search results.

Measuring Results

As with any traditional or online marketing tactic, it is important to measure results to determine if the chosen strategy is a profitable investment. Measuring the cost per impression, or the investment associated with displaying an advertisement to each potential customer, can help businesses identify the most cost-effective strategies. It is important to compare the cost per impression for both traditional and online marketing tactics to determine the best investment strategy. Following is a comparison of the cost per impression for some popular traditional marketing tactics as well as online marketing with SEO:

Television Advertising
American Idol - Wednesday night "Results Show" - 30 second spot with 22.9 million viewers:

Total Cost: $705,000
Cost per Impression: $0.031

Print Advertising
New York Times - full-page ad in the Sunday paper with a circulation of 1.65 million:

Total Cost: $145,278
Cost per Impression: $0.088

Radio Advertising
KCBS-FM (an adult hits radio station in Los Angeles with 1.4 million weekly listeners) - 30 second spot with 4,167 listeners during any one 30 second period:

Total Cost: $1,083
Cost per Impression: $0.26

Online Marketing with SEO Monthly
Based on clients' benchmark performance and average impressions of 670,000 per month:

Total Cost: $2,750
Cost per Impression: $0.004

Why Is SEO Overlooked?

Even though SEO produces one of the lowest costs per impression as compared to other traditional and online marketing strategies, it is often overlooked because business leaders are not completely comfortable with the concept. Often they don't take the time to compare online marketing tactics such as SEO with other traditional forms of marketing. Many marketers invest in paid search (SEM) as Google and others have made it ubiquitous and understandable. However, SEO is less well understood by the traditional marketer.

With 38 million searches done a day in the United States alone, SEO should be considered an imperative and included as a marketing budget line item.

Additional Benefits Of SEO

Along with the low cost per impression, there are several additional benefits of SEO that make it an integral part of any online marketing strategy:

Always On - Unlike traditional forms of advertising, such as a TV commercial that may run once an evening, SEO is available 24 hours per day, seven days per week whenever a relevant search is being performed.

Relevancy - More importantly, only those who are searching for specific key words will see the listing, making marketing with SEO much more targeted and relevant than traditional marketing tactics.

Contextual - Instead of passively flipping through a magazine, the searcher is actively seeking information, thus they are already in the mindset of looking for information.

Brand Enhancement - Additionally, being placed in the top search results helps elevate the perceived brand quality. Readers associate a level of professionalism, trust and value with websites that are in the top ranked organic spots of search engines, thinking top rankings must equate to best in their industry.

The Basic Knowledge To Economical SEO Optimization And The SEM Process

Once a shop is set up and its identity has been founded in the internet through a web site, the next step is to let that be known to the target customers. It is something like a normal day to day process of bringing buyers to buy the products or services which that business can render.

Sometimes simple business goodwill is enough for that. It is presumed the prospects can easily have knowledge about that business and its quality products or services.

At certain point of time that popular business also can face the problem of saturation in this competitive era of marketing. So, only goodwill will not help in this regard, and a comprehensive marketing becomes necessary.

In case of the internet, customers are termed as visitors or the users and the business as the web site. As such, a web site needs to concentrate on its goals and specifically it has to entice visitors to come and stay some time in the site to make the purchase. It has been a relentless process by which a site can generate its visitors through successful internet marketing.

Search Engine Optimization is that effective internet marketing process by which one can increase the number of visitors in a site.

Now the question is where will the visitors search for the intended sites in the internet? The answer, obviously, would be the search engine, which acts nothing but a platform where the sites references are stored as per the short site info.

But here lies a problem, there can be million sites that may come out in a search result in any search engine, and it is abnormal to think the users can see all the sites. Therefore, what would be the way out? Can't it be possible that the user first sees your site in the search result? Yes it can be possible, and, technically, that is what an SEO is meant for all. It has been a thorough process to make the web site's rank high in the search results.

So, the previous definition needs one important addition: the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine is called an SEO. The higher the site ranks, the greater the chance a user can see the site.

Once the marketing niche, i.e. the search place in the form of search engine is determined our next step is to know how they would search for a specific site. As you know their searching pattern you can surely know what to target at. It is the keyword that user uses to make a search. Hence, you need to know that searching keyword. You need to fit in those keywords tactfully in your site, so that search engines can have a track, and when any user searches with that keyword, your site comes up first.

Following are some effective systematic ways of to do wonder in the search engine:

1. Research on Keywords: The research for the right targeted keywords is important. The keyword should be specific and work related. Rather than merely describing about the product name, it has to reflect which brand it is targeting for.

2.Working on Content: The content in the site must be able to entice the users with proper info of the site nature.

3. Proper Design: Your overall web design should be simple, nice and user friendly. Make web pages that are easy to load. Don't make pages with large images, if images are necessary; make a thumbnail and must add a description of the image.

4. Be Search Engine Spider Friendly: Try avoiding JavaScript link and menus, flash, graphics as search engine spider's can not read them.

5. Build incoming links to your site: Links or recommendations from other sites that has a moderate stature in the market would boost up the process; the user can be sure of the usual process.

6. Not fooling the search engines by some unethical techniques: There is a rule in SEO, and that has to be followed at any cost. Please avoid cloaking, link farms, keyword stuffing, alt text spamming or other and unethical methods.

It is for sure that one, who has followed these processes, can easily get user, if not faster, as it takes time to generate the traffic or the users. Until that moment, please be patient and carry on the process with best care.

What is the Difference Between SEM, SEO and Internet Marketing?

I like to keep up to date with all the latest SEO or SEM services within the Uk and read posts from different forums and blogs on a daily basis. However it occured to me whilst reading today, that the different SEO services or professionals are becoming somewhat blurry. What I mean is that SEO consultants are claiming to be able to offer services more in line with that of a search engine marketer or an internet marketer.

I wanted to take some time to explain the three areas in a traditional sense in an attempt to bring some clarity to an already cloudy industry. This hopefully should help those reading know exactley what SEO services they are receiving and those they are not.

Search engine optimising is traditionally linked with on page factors. A search engine optimiser is concerned with making your web pages as search friendly as possible. This will include fixing broken links and amending orphan pages or faulty redirects. A search engine optimiser should also look at your pages content and ensure the correct tags are been used ie. meta, css, h tags and alt for images. They may even venture into keyword research and ensure the keyword weight of your pages is the most effective.

A search engine marketer is slightly different and is more concerned about off page matters and the primary concern should be with how your site links to the rest of the internet world. They should focus on social bookmarking, article marketing, search engine and directroy submissions. All this in attempt to attract more links and therefore increase your page rank and index ranks.

An internet marketer is more business focused and will explore advertising options, press releaces, PPC systems and paid exposure. They will attempt to build up your business as a brand as well as bumping you up the listings. They should be able to advise you on affiliate programs and email marketing as well as highlighting any other elements of online revenue you could take advantage of.

UK SEO services consist of all the above however there are many firms that only deal partially with the above and because of that your results will not be as profound. Always make sure you know what you are getting from an online marketing package and be very suspicious if the package is surprisingly cheap. Cheap packages usually equal poor quality. All services will be a great investment and it will be up to you to decide what your business needs the most.

Looking for the best Online Search Marketer?SEO is the understanding of using the changing set of methodologies and technologies in combination with



SEO is the understanding of using the changing set of methodologies and technologies in combination with general marketing savvy to promote a website above its competitors. It is the online equivalent of strategic business promotion. Its about looking at the internet and understanding how various technologies work together, how markets can be approached, how communities work and how to influence them. It’s a new area involving creative marketing, technical competence and social awareness. For example, get ready for change with new upcoming trends and millions of unique visitors go to Facebook, LinkedIN or Twitter through multiple access points (mobile devices and desktop apps). This opens both challenges and opportunities for web marketers.

Some SEO work involves low level tasks, but that is not the strategic core of getting a site to rank, getting more traffic and making that website work when other similar sites fail. Its not about one thing, its about everything. Its about how you spend 12 hours online and track the latest trends, about how you read countless marketing blogs each week and how you continually adapt to emerging technologies while refining your work to meet your website users needs. There is no replacement for what you do, it takes a human being. Its about understanding how the whole picture of the online community comes together and how visitors stumble across the vast internet landscape and find sites. Its also about what makes them stay there, what influences them to share what they found and how to make a site that outperforms others that do the same thing.
Search Marketing is becoming more important. Technology is moving ahead at a blistering speed. Businesses and individuals need good, qualified advice and help on how to use that technology for maximum impact online. Go ahead, do not pay attention to SEO, but do not be surprised when you get crushed online by someone who does. Someone who is not leaving that up to chance, but actively and aggressively using creativity and technical savvy to open new markets and drive traffic to their website. Noone try to launch a website without a serious Search Marketing strategy, because your websites life or death depends on it. Remember good blogs go unread, many great sites fail and the purists oversimplify everything. The internet landscape is a jungle and search engine optimizers work hard to straighten out the confusion to help businesses leverage new technology, to gain readers, to gain traffic and ultimately, to be more successful online and off.
Search Marketing is about perspective and branding, but remember a search engine optimizer is not just someone who spams for links or adjusts pages for keywords. A quality SEM is someone who understands the methodologies for promoting a site online and uses this knowledge to help its client stand out and be more successful in business! SEO Professionals are no less than Marketing Head of a MNC!