Once a shop is set up and its identity has been founded in the internet through a web site, the next step is to let that be known to the target customers. It is something like a normal day to day process of bringing buyers to buy the products or services which that business can render.
Sometimes simple business goodwill is enough for that. It is presumed the prospects can easily have knowledge about that business and its quality products or services.
At certain point of time that popular business also can face the problem of saturation in this competitive era of marketing. So, only goodwill will not help in this regard, and a comprehensive marketing becomes necessary.
In case of the internet, customers are termed as visitors or the users and the business as the web site. As such, a web site needs to concentrate on its goals and specifically it has to entice visitors to come and stay some time in the site to make the purchase. It has been a relentless process by which a site can generate its visitors through successful internet marketing.
Search Engine Optimization is that effective internet marketing process by which one can increase the number of visitors in a site.
Now the question is where will the visitors search for the intended sites in the internet? The answer, obviously, would be the search engine, which acts nothing but a platform where the sites references are stored as per the short site info.
But here lies a problem, there can be million sites that may come out in a search result in any search engine, and it is abnormal to think the users can see all the sites. Therefore, what would be the way out? Can't it be possible that the user first sees your site in the search result? Yes it can be possible, and, technically, that is what an SEO is meant for all. It has been a thorough process to make the web site's rank high in the search results.
So, the previous definition needs one important addition: the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine is called an SEO. The higher the site ranks, the greater the chance a user can see the site.
Once the marketing niche, i.e. the search place in the form of search engine is determined our next step is to know how they would search for a specific site. As you know their searching pattern you can surely know what to target at. It is the keyword that user uses to make a search. Hence, you need to know that searching keyword. You need to fit in those keywords tactfully in your site, so that search engines can have a track, and when any user searches with that keyword, your site comes up first.
Following are some effective systematic ways of to do wonder in the search engine:
1. Research on Keywords: The research for the right targeted keywords is important. The keyword should be specific and work related. Rather than merely describing about the product name, it has to reflect which brand it is targeting for.
2.Working on Content: The content in the site must be able to entice the users with proper info of the site nature.
3. Proper Design: Your overall web design should be simple, nice and user friendly. Make web pages that are easy to load. Don't make pages with large images, if images are necessary; make a thumbnail and must add a description of the image.
4. Be Search Engine Spider Friendly: Try avoiding JavaScript link and menus, flash, graphics as search engine spider's can not read them.
5. Build incoming links to your site: Links or recommendations from other sites that has a moderate stature in the market would boost up the process; the user can be sure of the usual process.
6. Not fooling the search engines by some unethical techniques: There is a rule in SEO, and that has to be followed at any cost. Please avoid cloaking, link farms, keyword stuffing, alt text spamming or other and unethical methods.
It is for sure that one, who has followed these processes, can easily get user, if not faster, as it takes time to generate the traffic or the users. Until that moment, please be patient and carry on the process with best care.
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