Quality Link Building Services By Link Building Company India

In today scenario, link building plays a major role in managing and determining the search engine rankings of any Ecommerce website. Any organization that deals in online services requires quality web traffic to ensure quality growth rate and visibility on the World Wide Web. For all those who wish to avail the benefit of quality optimization services, As a quality link building company, Ranking By SEO makes sure that your website gets the benefit of link building as a part of one-way and two-way (reciprocal) link building services.

Achieving high search engine visibility is a top most priority for every webmaster and at Ranking By SEO, we ensure that you get the benefit of perfect White Hat link building services for enhanced online presence. Under the process of link building, We bring quality links to your website from various popular websites that help in determining the page rank of your website. One should always remember that a good link could strengthen the page rank of a website thereby making it a crucial process.

In exchange for unlimited link exchanges, we believe in providing the best link building service that includes links from genuine and popular sites. At Ranking By SEO, our premier link building strategies include:

One Way Link Building: In such type of link building, you get incoming links to your website without any link back. We make sure that your website gets best themetic one way links.

Reciprocal Link Building: In such type of link building, two websites provide link back to each other, means one to one basis link building. We are commited to provided quality relavent reciprocal links to your website.

To ensure quality link building services, we provide the best SEO content management solution for your website. This helps in enhancing the search engine page results of the website and attracting large base of online clientele. A creative and rich content will definitely provide. To enable your website enjoys consistent high web ranking, our link building strategy includes quality content as articles and blogs for online directories such as Dmoz, Yahoo, Google and many more to name a few. We also provides press release service to timely announce important business events.

Some of finest benefits of link builing services include:

Improved organic search engine ranking
High ROI
Improved brand awareness
More and more traffic

To get the best link strategy, We makes sure you get relevant links that enhance your online popularity. One-way links from popular sites is the best way to bring more traffic to your website and Ranking By SEO guarantees excellent link building strategy.

We offer 100% guarantee of back links in Google as per your choosen package. So what are you waiting for? choose one at our link building packages.

SEO India SEO Company India Web Design & Web Development Company India

A few people understand the dynamics of search engine marketing (SEM). Out of them, only a few understand the ways and methods to improve the traffic to your website. It is very important that in your efforts to improve the ranking of your website on various search engines you are guided by people who understand the professional and ethically correct ways of doing search engine optimization. It is imperative that you put your trust in the hands of people who are clear in their vision and passionate about their work.

What is Search Engine Optimization (SEO): The term SEO is a very generic term in itself. It means the use of different techniques to improve the traffic, search engine ranking to promote your business on the internet. Search engine promotion is ultimately the promotion of your business online. Search engine optimization (SEO) consists of each and every aspect of content writing, website development, website designing, website maintenance and finally the website promotion on various search engines.

Why do you need Search Engine Optimization (SEO): The competition for the attention of the visitors to the internet is intense. In such scenario, it is very important that your website feature on at least first two pages of every major search engine. The customer who would be genuinely looking for products or services would not be patient enough to go beyond these pages. The websites that are featured on the first two pages would definitely be considered as the leading brands in their business.

Pay Per Click (PPC):Another way of promoting your website on the search engines is through pay per click (PPC). In PPC method, you pay for a higher ranking of your website on the important pages of the search engine. The advantage of this mode of search engine marketing (SEM) is that you get the smooth web traffic and only have to pay for each visit to your website. The PPC campaign is better suited in cases wherein the products or services that you are advertising for are relevant for a specific period of time. In order to generate business in the fastest possible manner the PPC campaign is the best solution.

Some of the requisite exercises that are very important for search engine optimization are:

Link Building: It is the process of linking your website with other related websites. Generally speaking, we can say that link building is “the relationship development with the other websites by placing hyperlinks”. Among various types of link building being done all over the world there are mostly two types of link building that are the most common. These are one way link building and reciprocal link building. The main purpose of link building is to increase the popularity and traffic of any website around the keywords. Search engine promotion of any website is not possible without link building.

Why do you need Link Building: The role of link building in the entire process of search engine optimization is one of the most crucial and relevant. Some obvious reasons why the link building is required in the present day world of search engine marketing (SEM) are:

• One domain in which the process of link building is very crucial is that of improving the Google page rank of the website.
• Another most important role of link building is in improving the search engine ranking of the selected keywords for the website.

Link Building is one area that needs the utmost attention if the search engine ranking of the website is to be improved. The concept of link popularity is very fast gaining its relevant place in the domain of search engine marketing (SEM).

Website Design & Web Development Services: There are millions of websites online but only a few of them can entice the visitors because "a great website is a reflection of a thriving business that offers best quality services at affordable price". To make your online business successful it is essential to get best web design and web development services from professional web designers and developers who can fulfill your entire requirement with a competitive edge. A professional website includes all the features that can attract and present your business to the world with a professional edge. These features include logo design, image design, flash design and programming languages like .ASP, .Net, .PHP, JavaScript and CSS. Search engine optimization (SEO) is only successful when your website is designed search engine friendly. To boost your brand image, we offer customized website design & web development services that come with flash banners, logos and graphics to enhance your corporate identity. Only professional web designing and web development team can help making your website search engine friendly.

Website Re-Designing and Maintenance for SEO: Regarding website re-designing, before starting search engine optimization (SEO) for any website, every search engine optimizer (SEO) makes some changes on the website either in the website design or html coding to make the website search engine friendly. This process is called website re-designing. After designing the website in search engine friendly way, the SEO process is started.

Regarding website maintenance according to SEO, when the contract for doing search engine optimization (SEO) for your website with any organization ends; to maintain your keywords ranking in search engines for a long time you will need to hire the same organization or anyone else. This process is called website maintenance for SEO.

Content Writi

A few people understand the dynamics of search engine marketing (SEM). Out of them, only a few understand the ways and methods to improve the traffic to your website. It is very important that in your efforts to improve the ranking of your website on various search engines you are guided by people who understand the professional and ethically correct ways of doing search engine optimization. It is imperative that you put your trust in the hands of people who are clear in their vision and passionate about their work.

What is Search Engine Optimization (SEO): The term SEO is a very generic term in itself. It means the use of different techniques to improve the traffic, search engine ranking to promote your business on the internet. Search engine promotion is ultimately the promotion of your business online. Search engine optimization (SEO) consists of each and every aspect of content writing, website development, website designing, website maintenance and finally the website promotion on various search engines.

Why do you need Search Engine Optimization (SEO): The competition for the attention of the visitors to the internet is intense. In such scenario, it is very important that your website feature on at least first two pages of every major search engine. The customer who would be genuinely looking for products or services would not be patient enough to go beyond these pages. The websites that are featured on the first two pages would definitely be considered as the leading brands in their business.

Pay Per Click (PPC):Another way of promoting your website on the search engines is through pay per click (PPC). In PPC method, you pay for a higher ranking of your website on the important pages of the search engine. The advantage of this mode of search engine marketing (SEM) is that you get the smooth web traffic and only have to pay for each visit to your website. The PPC campaign is better suited in cases wherein the products or services that you are advertising for are relevant for a specific period of time. In order to generate business in the fastest possible manner the PPC campaign is the best solution.

Some of the requisite exercises that are very important for search engine optimization are:

Link Building: It is the process of linking your website with other related websites. Generally speaking, we can say that link building is “the relationship development with the other websites by placing hyperlinks”. Among various types of link building being done all over the world there are mostly two types of link building that are the most common. These are one way link building and reciprocal link building. The main purpose of link building is to increase the popularity and traffic of any website around the keywords. Search engine promotion of any website is not possible without link building.

Why do you need Link Building: The role of link building in the entire process of search engine optimization is one of the most crucial and relevant. Some obvious reasons why the link building is required in the present day world of search engine marketing (SEM) are:

• One domain in which the process of link building is very crucial is that of improving the Google page rank of the website.
• Another most important role of link building is in improving the search engine ranking of the selected keywords for the website.

Link Building is one area that needs the utmost attention if the search engine ranking of the website is to be improved. The concept of link popularity is very fast gaining its relevant place in the domain of search engine marketing (SEM).

Website Design & Web Development Services: There are millions of websites online but only a few of them can entice the visitors because "a great website is a reflection of a thriving business that offers best quality services at affordable price". To make your online business successful it is essential to get best web design and web development services from professional web designers and developers who can fulfill your entire requirement with a competitive edge. A professional website includes all the features that can attract and present your business to the world with a professional edge. These features include logo design, image design, flash design and programming languages like .ASP, .Net, .PHP, JavaScript and CSS. Search engine optimization (SEO) is only successful when your website is designed search engine friendly. To boost your brand image, we offer customized website design & web development services that come with flash banners, logos and graphics to enhance your corporate identity. Only professional web designing and web development team can help making your website search engine friendly.

Website Re-Designing and Maintenance for SEO: Regarding website re-designing, before starting search engine optimization (SEO) for any website, every search engine optimizer (SEO) makes some changes on the website either in the website design or html coding to make the website search engine friendly. This process is called website re-designing. After designing the website in search engine friendly way, the SEO process is started.

Regarding website maintenance according to SEO, when the contract for doing search engine optimization (SEO) for your website with any organization ends; to maintain your keywords ranking in search engines for a long time you will need to hire the same organization or anyone else. This process is called website maintenance for SEO.

Content Writing: One of the most important areas of search engine marketing (SEM) is the content writing for the website. Content plays a very vital role if you wish to improve the ranking of the website on various search engines. No doubt that you succeed in getting the desired attention of the visitor to your website. One thing that would keep the visitor interested in the website is the content that is there on then website. The more cogent and informative the content on the website is the more enthusiastic the visitor would become in selecting your product or services. Content is one thing that can always guarantee you a better response if it is written in the right manner and with the right spirit.

As an SEO Services Company India, Ranking By SEO is committed to deliver the best web services to make your online business successful and that too at an affordable cost. As an SEO Company India, Ranking By SEO makes sure that you get the best website that offers high search engine page rankings (SERPs) by not only offering high landing page results but also high ROI and quality web traffic.

Ranking By SEO (SEO India) provides hi-end business solution that makes sure your existent websites are turned into highly successful Ecommerce solutions that leads to thriving sales and immense growth rate. As a web design company India, our strategic thinking backed by in-house professional web designers ensures that your website gets complete solution at competitive prices. Ranking By SEO (SEO India) is a trusted name that offers result oriented services to enhance the online presence of your business.

ng: One of the most important areas of search engine marketing (SEM) is the content writing for the website. Content plays a very vital role if you wish to improve the ranking of the website on various search engines. No doubt that you succeed in getting the desired attention of the visitor to your website. One thing that would keep the visitor interested in the website is the content that is there on then website. The more cogent and informative the content on the website is the more enthusiastic the visitor would become in selecting your product or services. Content is one thing that can always guarantee you a better response if it is written in the right manner and with the right spirit.

As an SEO Services Company India, Ranking By SEO is committed to deliver the best web services to make your online business successful and that too at an affordable cost. As an SEO Company India, Ranking By SEO makes sure that you get the best website that offers high search engine page rankings (SERPs) by not only offering high landing page results but also high ROI and quality web traffic.

Ranking By SEO (SEO India) provides hi-end business solution that makes sure your existent websites are turned into highly successful Ecommerce solutions that leads to thriving sales and immense growth rate. As a web design company India, our strategic thinking backed by in-house professional web designers ensures that your website gets complete solution at competitive prices. Ranking By SEO (SEO India) is a trusted name that offers result oriented services to enhance the online presence of your business.

Social Media Optimization

Social Media Optimization...Boosting your Brand Image and Popularity

Social Media Optimization is the newest optimizing technique that is based on participations of users and social mediums. Via social media optimization, your brand gets much more exposure and interactions with the target and potential customers or communities. In this way, your website directly reaches to the customers.

Social Media Marketing makes sure that your brand gets the maximal social networking and media search results or SERP. SMO makes your website much more visible, well known and establishes your distinct brand. The best thing is that you are always connected with the customers whose feedback will let you shape your business to the perfection.

Does my website need Social Media Optimization? Yes, if your site:

• Looks Good but no one knows about it
• Does not have ample marketing and visibility
• Low Search Engine Ranking
• Has lesser Internet Traffic
• Conversion Ratio is pretty less
• Does not engage the visitors

Yah! I want to improve everything mentioned above!

Can You Help SEO.India-designers? Yes, we can as we do:

Link Building:
We build links with the active and quality websites so that you earn better internet drives. We also add inbound links so that your website is more powerful and has chances of search engine successes.

Bookmarking and Tagging:
We add your website with the most popular and used bookmarking websites so that users can access your info with quick buttons.

Social Networking Marketing:
We take your site to the social networks like Facebook, Linkedin, Myspace and many more. Here your website is directly exposed and advertised to the potential customers and communities.

Blog Marketing:
We create blogs especially for your websites with the major blogging websites like Blogger, wordpress and many more. With the blogs, customers are frequently updated and able to send/interact their thoughts and ideas.

Content Management:
With article submissions, press release, blog updations and other things make your website fresh and active.

Monitoring and Analysis: We in-depth monitor your website’s smallest and minutest progresses and add things what are required for better rankings and visibility. We give you regular analysis so that you are always aware about your website.

SEO Outsourcing - India

SEO Outsourcing Partner
Do you want to attract global users and explore your business to them?

SEO Company India,SEO Services IndiaHaving only a website is not enough, until and unless users can find your website in top pages of major search engines while searching keywords relevant to your industry and business.

Search Engine Optimization (SEO) is much cost effective than any other marketing tool, offline or online! Search engines are used by 90% online users for getting what they want. If you too are running an online business then your website would be able to reap maximum benefits out of search engines only if ranked well.

We at SEO India promote your website in top pages of major search engines, maximize social exposure for your brand, attract relevant traffic and hence increase business and return on investment for you.

We are a highly professional company & a leading SEO outsourcing partner in India with an excel team of dedicated SEO Experts that analyze and formulate different SEO strategies to boost your search engine presence and increase traffic. We are specialized in providing 100% ethical SEO services for our offshore clients in USA, UK, Canada, Germany, France, Sweden, Australia, Europe, Japan and all over the world.

SEO Services India

SEO Services India- Tools

SEM agencies all around the world use SEO tools to aid them in marketing. There are variety of tools and tactics available of which the top four are listed below.

Optimizing Title Tags

Optimizing Title tags is one of the SEO industry tools needed to increase the search rankings of a website. All search engines place a high weightage on these tags as compared to the other aspects of the web page. The importance of optimizing title tags is proven by the fact that a whopping 95% of the SEO companies that were surveyed accepted to using this technique with successful results.

Optimizing Meta Description Tags

With 87% of the SEM companies applying this technique to increase page ranking, this tool comes second on the list of SEO industry tools. The Meta description tag which is an HMTL code in the header section of the webpage plays a twofold role in any SEO campaign. They not only help the in increasing the page ranking, they also provide a brief description about your page in the SERPs.

Optimizing Meta Keyword Tags

Though highly misunderstood and abused, this is one of the most important tools that needs to be used the ethically to get higher page rankings. Irrelevant Meta tags bring unnecessary visitors to your website and 81% of these visitors leave your website in the first 10 seconds. Hence, it is important to use relevant Meta tags to lure the right audience. This ranks third in the list of tools used by SEO companies with a total rating of 70%.

Optimizing On-page Keyword Usage Though the process of finding the right keywords is tricky, it is also imperative. This is a tool which, when used effectively can impact your website positively. However, keyword spamming leads to your website being blacklisted by the search engines and hence this unethical approach should be avoided. 85% of the SEO companies use this tool in an ethical manner to increase their page rankings.

SEO Experts India

Are you looking to work with SEO Experts like us and increase your overall revenue without investing anything?? If yes then why not contact us today! You can provide Search Engine Positioning to companies on the behalf of Profit By Search and earn commission from us. We handle projects of any size and our pricing is very competitive. We are a leading SEO Firm with an impressive list of clients all around the globe. We offer a range of optimization services for search engine positioning to suit any Internet Branding and Search Engine marketing need.

Profit By Search is a leading SEO Company who has reached the among the top key players because of its well utilized and highly effective ethical proven methods for search engine optimization. We offer search engine positioning on our behalf are advertising agencies, marketing firms, PR firms , professional agencies and branding agencies with clients interested in increasing their online presence and market share.

Being a representative of Profit By Search, why not help increase our client base! We offer an attractive commission and promise immediate payment on closure of the deal. We have SEO Experts can provide you with full assurance of completing the project you bring with complete customer satisfaction. Our SEO Experts always try to meet the given deadline along with accurate search engine positioning. We are selective about the companies we choose as partners so it is considered a prestige to be a part of our network.

Know the importance of Your Domain Age in SEO Ranking

Established domains with a credible web presence and the age factor undoubtedly improve the SEO ranking capability with the search engines and allow the visitors to find the most trustworthy site easily. Search engines promote websites that are around for an extended period of time rather than the ones that are likely to disappear within few months. Examining the domain name age factor is often beneficial as the search engines use it to judge the true value of your website to the visitors.

The age of a domain name plays a great role while ranking a website and Google considers it to be a measuring tool to authenticate a website. If a domain is 19 years old and has a good PR, it attracts more traffic and is worth more as well. The age of the domain name can be considered as an element of trust that helps the site to rank well with the search engines. Trust is built with time and Google considers the site to be more legitimate than a spam site if it has spent more time on the web.

Web masters who have been on the internet for a while knows that it is vital to remain alive in order to keep the flow of targeted traffic to your website. This helps to gain confidence and credibility with the search engines again and again. Some SEO experts are of the opinion that Google’s indexing and ranking algorithms give preference to the age of your domain and it acts as an age filtering function. Google loves stability and prefers sites that have spent a longer time on the market. It your domain name has been around for a long time, it represents that your site is a stable one and is not designed for temporary and spamming purpose.

Consider Few Factors before Purchasing an Older Domain

It is a good idea to keep the age factor in mind before purchasing a domain name as it is difficult to fake and manipulate the age. It is only over time that a website gains many links and search engine positioning is weighted mostly by links from mature domains.

Simply selecting a domain name that has been registered for a longer period doesn’t mean that it has been indexed for the same period. It is to be noted before purchasing a domain name whether it has been indexed in the search engines and is already an established and mature domain or not.

The next step is to determine whether the domain that has been indexed with the search engines has been penalized for any reason or not. The best way to find this is to use the Way back machine. Enter the domain you want to consider and have a look at the different pages you receive. If you find that the pages are no longer available and there is a vast difference between their indexing charts, it is better to move to some other domain name.

Improve Your Google Rankings in So Easy Step

Having a top rank in Google is the holy grail for anyone who has a website. Organic Google traffic is free advertising and how most bloggers (especially those just starting out) achieve visitors and traffic to their site. It all comes down to a simple numbers game. Essentially, more traffic = more money-making opportunities from your blog. The question is, how do you get ranked higher for my blog posts using Blogger?

Before I tell you how, let me give you a quick lesson is search engine optimization (aka SEO). There are two main components: “off-page” and “on-page” optimization. “Off-page” SEO refers to tactics such as link building. The more websites that point their links to your blog/website, the better. It’s a democratic way of showing Google that your site must be important if lots of people are pointing to it. Even more important with “off-page” inbound links is the actual link text (anchor text) that is used to point to your site.

Here’s my proof. If you search Google for the term “click here” you’ll see that Adobe Reader and Apple’s Quicktime software are in the top 3 results. Why? Because so many other sites are linking to these two sites with “click here” as the anchor text to download their software. That’s the power of “off-page” SEO which you as a blogger can’t do much about besides writing such great unique content that generates lots of links.

So with “on-page” SEO you have complete control over how well you’re optimized for Google. This includes keywords in your post titles, title tags, using header tags (h1, h2) and other tactics. Now the one we’re going to focus on in this article is the blog title tag.

Title tags are one of the most (if not the most) important “on-page” elements to ranking high in Google. Search engines such as Google weigh the importance of each word in the title from left to right. So ideally you want your blog post title all the way to the left and your actual blog name to the right. Below is a perfect example of how this should look.

Blogger templates by default don’t come with search engine optimized (SEO) title tags meaning you aren’t maximizing your blog to rank better in Google. If you take a look at your existing Blogger title you’ll see that blogger displays the blog name first then followed by your post title. They have it backwards so let’s get your blog setup properly.

We’re going to have to make a quick edit to your Blogger template which might intimidate some of you but it’s very small and painless. All I ask you to do first is to backup your template just in case you make a boo boo. That makes it easy to revert back without much headache.

Step #1

In your Blogger dashboard, go to “Layout” => “Edit HTML”.

Step #2

In the template code, do a search for this: . It’s usually in the first 5-10 lines of code in your template near the top.

Step #3

Replace that bit of code with the following code:






Step #4

Save your template and go back to your blog. Click into any individual post and look at the page title.

All your blogger posts are now much better optimized to rank higher in Google. I’m not going to promise you a night and day difference but you’ve taken a step in the right direction. Now just go post unique high quality content so people searching Google will find your blog first!

Social Media Optimization

Social Media Optimization or SMO is one of the latest methods of optimizing your web site. Through social media optimization, your website can be more easily connected with online communities and community other websites. Your website and its products or services reach out directly to target customers. The general concept behind SMO is nothing but optimizing a site in such a way that it gets more easily linked to and is highly visible during social media searches or during traditional searches. Social Media Marketing can increase your brand visibility to a great extent. It is almost equivalent to viral marketing because it has the all the ingredients in it to make your target customers discuss, analyze and express freely their opinions about your product or service.

We provide top-notch SMO services to our clients. Our Social Media Marketing services can shoot up your traffic inflow rate and establish your brand image amongst your target customers. Below are a few social media optimization techniques that we follow while doing SMO for our client's web site.

Link Building

Link Building is an important aspect of social media optimization. SMO deploys many techniques to create interactivity between websites and target customers and thereby drive in more traffic. We see that many websites are static and are not updated frequently. To create interactivity, SMO specialists add blogs, create white papers, or simply renew and update the content in the site will and eventually increase the link popularity of the site.

Tagging and Bookmarking

Tagging in social media optimization can be easily achieved by adding quick buttons to bookmarking sites like add to del.icio.us, digg, furl etc. We also make sure that pages include relevant tags, and suggested notes for a link. All the pages of the website must be tagged with popular book marking sites.

Rewarding Inbound links

The number of quality inbound links to a blog or a website is the indicator of a website's success and its link popularity. Social media optimization helps in getting a lot of inbound links to the site. Using concepts like 'Link Baiting', our Social Media Marketing experts attract a lot of traffic to the site. One of the social media optimization strategies reveals that using permalinks and by listing the recent linking blogs in the site will increase mutual visibility.

Allow your content to take a tour

Social media optimization is not just renewing the content in the site. Our team of experts makes sure that your content travels. We help you in having content that are in portable formats like audios, videos, and PDFs. Our experts also help in submitting the content in the relevant sites and this will make your content to take a tour. By doing this, your web site will be helped to gain links more quickly.

Let others use your content

One strategy of social media optimization is allowing others to use your content. This will easily drive in more traffic into your web site. Letting others use your content through RSS will also enable others to easily create mashups.

$ Search Engine Marketing $

Enter. Search. Find! That is the way with the internet and the millions of users who seek refuge in it to find information. Internet gives information at your fingertips only because of search engines. Without SEs it would be difficult to access information at such a rapid pace. With search engines looming large over the internet arena, it becomes essential to establish your brand visibility in search engines. Here's where search engine marketing or SEM plays a crucial role in today's business world.

SEO Services Group is one of the leading service providers of Search Engine Marketing (SEM) in India. We provide affordable and expert SEM services to our clients. Our strategies are non-traditional and out-of-the-ordinary. We out beat the competition clutter with ethical and effective SEM techniques. With hands on experience in Search Engine marketing for years, we have the right potential and caliber to meet all your SEM needs.

$ What is Search Engine Marketing? $

SEM is a process which involves optimizing and marketing a website online. Otherwise called as Internet Marketing, SEM improves your products or services' online visibility and increases your SE ranking. It catapults your traffic inflow and generates valuable and potential business leads to your site. Search Engine Marketing services include search engine optimization and internet marketing.

$ Our Vantage Point in SEM $

SEO Services Group has the value advantage of being one of the premier companies providing search engine marketing in India. Our SEM processes are cost-effective and result-oriented. Focused on long term benefits, our solutions are ethical and do not comprise of any black hat SEO techniques. They assist you to improve your online visibility and promote your business products or services in the internet medium.

$ Process $

After thorough keyword analysis and site analysis, we begin on-page optimization for the site. While the on-page optimization is in progress, we start working on off-page optimization like link building, marketing and promotion etc. Then, we reach out to your target group through several online marketing techniques and boost your traffic inflow. In short, we target the right keywords and the right audience.

What is search engine optimization?

SEO is the process in which your website undergoes redevelopment to more effectively communicate your keywords to search engines. Optimizing your website enables it to rank higher on major search engines. Search engines rank websites based on two major factors: unique content that contains pertinent keywords, and link popularity - the number of quality incoming links to your website. Other important factors that determine your ranking with search engines are the architecture of the site, the visibility of your content, its underlying code and how natural your site appears to the engines.

Search Engine Optimization (SEO) Worth the Investment

Many marketers face the challenge of selecting an effective marketing strategy on a very limited budget. With the uncertainty of the current economic environment, it is more important than ever for businesses to implement traditional and online marketing strategies that will produce results.

Most business owners agree that Internet marketing offers low cost alternatives to traditional marketing tactics. Although many companies have invested in some form of online marketing, such as email marketing or paid search (Search Engine Marketing-SEM), SEO is often left out of the online marketing mix. This is a mistake because SEO can be beneficial in generating a greater number of qualified visitors to a Web site by targeting key word search results.

Measuring Results

As with any traditional or online marketing tactic, it is important to measure results to determine if the chosen strategy is a profitable investment. Measuring the cost per impression, or the investment associated with displaying an advertisement to each potential customer, can help businesses identify the most cost-effective strategies. It is important to compare the cost per impression for both traditional and online marketing tactics to determine the best investment strategy. Following is a comparison of the cost per impression for some popular traditional marketing tactics as well as online marketing with SEO:

Television Advertising
American Idol - Wednesday night "Results Show" - 30 second spot with 22.9 million viewers:

Total Cost: $705,000
Cost per Impression: $0.031

Print Advertising
New York Times - full-page ad in the Sunday paper with a circulation of 1.65 million:

Total Cost: $145,278
Cost per Impression: $0.088

Radio Advertising
KCBS-FM (an adult hits radio station in Los Angeles with 1.4 million weekly listeners) - 30 second spot with 4,167 listeners during any one 30 second period:

Total Cost: $1,083
Cost per Impression: $0.26

Online Marketing with SEO Monthly
Based on clients' benchmark performance and average impressions of 670,000 per month:

Total Cost: $2,750
Cost per Impression: $0.004

Why Is SEO Overlooked?

Even though SEO produces one of the lowest costs per impression as compared to other traditional and online marketing strategies, it is often overlooked because business leaders are not completely comfortable with the concept. Often they don't take the time to compare online marketing tactics such as SEO with other traditional forms of marketing. Many marketers invest in paid search (SEM) as Google and others have made it ubiquitous and understandable. However, SEO is less well understood by the traditional marketer.

With 38 million searches done a day in the United States alone, SEO should be considered an imperative and included as a marketing budget line item.

Additional Benefits Of SEO

Along with the low cost per impression, there are several additional benefits of SEO that make it an integral part of any online marketing strategy:

Always On - Unlike traditional forms of advertising, such as a TV commercial that may run once an evening, SEO is available 24 hours per day, seven days per week whenever a relevant search is being performed.

Relevancy - More importantly, only those who are searching for specific key words will see the listing, making marketing with SEO much more targeted and relevant than traditional marketing tactics.

Contextual - Instead of passively flipping through a magazine, the searcher is actively seeking information, thus they are already in the mindset of looking for information.

Brand Enhancement - Additionally, being placed in the top search results helps elevate the perceived brand quality. Readers associate a level of professionalism, trust and value with websites that are in the top ranked organic spots of search engines, thinking top rankings must equate to best in their industry.

The Basic Knowledge To Economical SEO Optimization And The SEM Process

Once a shop is set up and its identity has been founded in the internet through a web site, the next step is to let that be known to the target customers. It is something like a normal day to day process of bringing buyers to buy the products or services which that business can render.

Sometimes simple business goodwill is enough for that. It is presumed the prospects can easily have knowledge about that business and its quality products or services.

At certain point of time that popular business also can face the problem of saturation in this competitive era of marketing. So, only goodwill will not help in this regard, and a comprehensive marketing becomes necessary.

In case of the internet, customers are termed as visitors or the users and the business as the web site. As such, a web site needs to concentrate on its goals and specifically it has to entice visitors to come and stay some time in the site to make the purchase. It has been a relentless process by which a site can generate its visitors through successful internet marketing.

Search Engine Optimization is that effective internet marketing process by which one can increase the number of visitors in a site.

Now the question is where will the visitors search for the intended sites in the internet? The answer, obviously, would be the search engine, which acts nothing but a platform where the sites references are stored as per the short site info.

But here lies a problem, there can be million sites that may come out in a search result in any search engine, and it is abnormal to think the users can see all the sites. Therefore, what would be the way out? Can't it be possible that the user first sees your site in the search result? Yes it can be possible, and, technically, that is what an SEO is meant for all. It has been a thorough process to make the web site's rank high in the search results.

So, the previous definition needs one important addition: the process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine is called an SEO. The higher the site ranks, the greater the chance a user can see the site.

Once the marketing niche, i.e. the search place in the form of search engine is determined our next step is to know how they would search for a specific site. As you know their searching pattern you can surely know what to target at. It is the keyword that user uses to make a search. Hence, you need to know that searching keyword. You need to fit in those keywords tactfully in your site, so that search engines can have a track, and when any user searches with that keyword, your site comes up first.

Following are some effective systematic ways of to do wonder in the search engine:

1. Research on Keywords: The research for the right targeted keywords is important. The keyword should be specific and work related. Rather than merely describing about the product name, it has to reflect which brand it is targeting for.

2.Working on Content: The content in the site must be able to entice the users with proper info of the site nature.

3. Proper Design: Your overall web design should be simple, nice and user friendly. Make web pages that are easy to load. Don't make pages with large images, if images are necessary; make a thumbnail and must add a description of the image.

4. Be Search Engine Spider Friendly: Try avoiding JavaScript link and menus, flash, graphics as search engine spider's can not read them.

5. Build incoming links to your site: Links or recommendations from other sites that has a moderate stature in the market would boost up the process; the user can be sure of the usual process.

6. Not fooling the search engines by some unethical techniques: There is a rule in SEO, and that has to be followed at any cost. Please avoid cloaking, link farms, keyword stuffing, alt text spamming or other and unethical methods.

It is for sure that one, who has followed these processes, can easily get user, if not faster, as it takes time to generate the traffic or the users. Until that moment, please be patient and carry on the process with best care.

What is the Difference Between SEM, SEO and Internet Marketing?

I like to keep up to date with all the latest SEO or SEM services within the Uk and read posts from different forums and blogs on a daily basis. However it occured to me whilst reading today, that the different SEO services or professionals are becoming somewhat blurry. What I mean is that SEO consultants are claiming to be able to offer services more in line with that of a search engine marketer or an internet marketer.

I wanted to take some time to explain the three areas in a traditional sense in an attempt to bring some clarity to an already cloudy industry. This hopefully should help those reading know exactley what SEO services they are receiving and those they are not.

Search engine optimising is traditionally linked with on page factors. A search engine optimiser is concerned with making your web pages as search friendly as possible. This will include fixing broken links and amending orphan pages or faulty redirects. A search engine optimiser should also look at your pages content and ensure the correct tags are been used ie. meta, css, h tags and alt for images. They may even venture into keyword research and ensure the keyword weight of your pages is the most effective.

A search engine marketer is slightly different and is more concerned about off page matters and the primary concern should be with how your site links to the rest of the internet world. They should focus on social bookmarking, article marketing, search engine and directroy submissions. All this in attempt to attract more links and therefore increase your page rank and index ranks.

An internet marketer is more business focused and will explore advertising options, press releaces, PPC systems and paid exposure. They will attempt to build up your business as a brand as well as bumping you up the listings. They should be able to advise you on affiliate programs and email marketing as well as highlighting any other elements of online revenue you could take advantage of.

UK SEO services consist of all the above however there are many firms that only deal partially with the above and because of that your results will not be as profound. Always make sure you know what you are getting from an online marketing package and be very suspicious if the package is surprisingly cheap. Cheap packages usually equal poor quality. All services will be a great investment and it will be up to you to decide what your business needs the most.

The real truth behind SEO Experts

I believe thousands of people get scammed every year by so called SEO Experts. Why? Well, because they can’t distinguish lies from the steel cold truth. Because they are too credulous and there are lots of guys waiting to take advantage from it. And of course, because they want great results with as little expense as possible.

So, how can you distinguish the good SEO companies from the fake ones? Well, first of all, learn not to believe in any of the following stories, that the guys from Hobo-Web put together a couple of days ago. I’ll show you only some of the "best" replicas:

• We cannot show you results for clients as it is 100% confidential - so i guess i should take your word for it, ay mate?

• We KNOW how Google works – well, that surely make you unique. Cause i don’t and i don’t think anyone does, not even Matt Cuts… But hey, that’s just my opinion. You’re the big SEO Expert, you know better

• Toolbar Page Rank Is Everything – Of course it is. And pigs fly. Oh no, wait, they don’t… That means there’s something wrong with your logic? Ironicaly, the PR myth is so deep-rooted. 90% of my clients ask me about it and demand a PR5+ for their site…

• Submit To 75,000 Search Engines - Since Google, Yahoo and MSN have like 95% of the worldwide market, and you don’t even have to submit your site on them, what are all the other 74997 search engine submission worth?
• We don’t rank for any “seo” terms because we don’t want to – or perhaps because you don’t know how to? Hmmm…

Anyway, clients like to see high figures, so you can’t really blame companies for giving them what they want, can you? But in the end, how can you be sure you won’t be duped when looking for the services of a SEO company? Well’ you can’t, but the risks should be minimal if you take these advices into consideration:

• never sign a company that guarantees you results over night. Because we’re talking about a logical and longtime process that can’t happen over night, and which can’t always have the desired results
• don’t fall for the big numbers: 50.000 search engines, 10.000 first positions in SERPs, thousands of visitors everyday, etc etc
• try to work with companies/people recommended by your friends (or by many others on forums, groups, etc)
• ask for previous work references
• make sure you know what you are asking for and what are you expecting to obtain from a SEO company

That should be it. Now I’m going back to those Guides i told you in the beginning. If you have other tips and advices, feel free to leave them by.

Looking for the best Online Search Marketer?SEO is the understanding of using the changing set of methodologies and technologies in combination with

SEO is the understanding of using the changing set of methodologies and technologies in combination with general marketing savvy to promote a website above its competitors. It is the online equivalent of strategic business promotion. Its about looking at the internet and understanding how various technologies work together, how markets can be approached, how communities work and how to influence them. It’s a new area involving creative marketing, technical competence and social awareness. For example, get ready for change with new upcoming trends and millions of unique visitors go to Facebook, LinkedIN or Twitter through multiple access points (mobile devices and desktop apps). This opens both challenges and opportunities for web marketers.

Some SEO work involves low level tasks, but that is not the strategic core of getting a site to rank, getting more traffic and making that website work when other similar sites fail. Its not about one thing, its about everything. Its about how you spend 12 hours online and track the latest trends, about how you read countless marketing blogs each week and how you continually adapt to emerging technologies while refining your work to meet your website users needs. There is no replacement for what you do, it takes a human being. Its about understanding how the whole picture of the online community comes together and how visitors stumble across the vast internet landscape and find sites. Its also about what makes them stay there, what influences them to share what they found and how to make a site that outperforms others that do the same thing.

Search Marketing is becoming more important. Technology is moving ahead at a blistering speed. Businesses and individuals need good, qualified advice and help on how to use that technology for maximum impact online. Go ahead, do not pay attention to SEO, but do not be surprised when you get crushed online by someone who does. Someone who is not leaving that up to chance, but actively and aggressively using creativity and technical savvy to open new markets and drive traffic to their website. Noone try to launch a website without a serious Search Marketing strategy, because your websites life or death depends on it. Remember good blogs go unread, many great sites fail and the purists oversimplify everything. The internet landscape is a jungle and search engine optimizers work hard to straighten out the confusion to help businesses leverage new technology, to gain readers, to gain traffic and ultimately, to be more successful online and off.

Search Marketing is about perspective and branding, but remember a search engine optimizer is not just someone who spams for links or adjusts pages for keywords. A quality SEM is someone who understands the methodologies for promoting a site online and uses this knowledge to help its client stand out and be more successful in business! SEO Professionals are no less than Marketing Head of a MNC!

Contact Us

                                 

    Krunal Jalora

SEO Expert Ahmedabad,

Email :- krunaljaloraseo@gmail.com