Differences Between the Google and Yahoo Search Engines

When trying to figure out the key differences between Google and Yahoo search engines, the most simple way to put it is that Yahoo's biggest contributor is the advertiser, Google's biggest customer is the average web surfer. This might be the reason why Google has fared a little better than Yahoo when it comes to searching for things online. Yahoo tends to cater to the advertiser integrating as many advertisements as possible extending page lengths to do so. This is their money maker so it is the area that they focus the most on. Google does advertise plenty, but their main concern is the average web traveler. They have worked on making the most relevant key words searched the sites that appear at the top of the search.

Google and Yahoo Search Engines

For example, in the year 2004 Yahoo had an astounding two hundred fifty links on its home page linking to advertisers. People see enough advertisements on websites and in every day life. The last thing they want is to be bombarded by ads when trying to search for a specific thing. In all fairness, as the years have passed Yahoo has begun to refine this and take down some of the links decreasing it to about a hundred or so.


The internet is a huge and overwhelming place to look for things. Without search engines such as Yahoo and Google, it would be nearly impossible to find exactly what you are looking for. This is the precise reason that Google has continued to be a household name, they focus on saving your time and helping you find exactly what it is you are looking for on the web with their advertisements being relevant to the search topic. Yahoo more focuses on ad revenues and increasing page views.

Article Marketing - The Secret to Massive Traffic

Article marketing is my pet topic. I work on article marketing quite a bit to drive free targeted traffic to my websites. It gives you the privilege to get a published article links on the search engines. The quality of traffic from article marketing is one of the best you can ever get other than PPC and conversion rates from the articles I have written are excellent. Sometimes, it can be as close as 5%. Getting a published article links all over the search engine is a major plus for your business.

With confirmed article links, your site will be soon create a buzz all over the major search engines. Article marketing also give your site a guaranteed article links as potential customers look out for this before buying from any site.

I highly recommend article marketing if you really want to make a lot of sales online. This is the secret to big sales that internet marketers employ to rake in millions of dollars.

There are several reasons why article marketing is so popular:

Article Marketing

1. It is absolutely free. You do not need to pay a single cent. Article directories accept and publish your articles for free. All you need is to write the articles.

2. It drives FREE instant and targeted traffic to your websites. Within a short time, your article gets indexed in the search engines and rank well in Page 1 or 2 if it is optimized. Such traffic is your warm market.

3. Articles are great sales pages! If you write well enough to presell your customers, they would be ready to buy your products once they hit the sales page.

4. Articles get you high Page Rank one-way links. Imagine your article on a PR7 website with a link to your website? These boost your website ranking.

How To Write To Create An Avalanche Of Traffic To Your Websites?

1. Do your research at the forums. Hear the voice of your prospects and know what they want. Find out the main theme, the underlying message of their topics. Perhaps they want to know how to write an article in the fastest way possible?

2. Target the right keywords.Targeting Long Tail Keywords. This is the KEY! Most article marketers get it wrong!!

3. Include the keywords in your article title. Start with the keyword, avoid placing it towards the end and avoid unnecessary words. Search engine spiders read content from left to right. Too many irrelevant words can confuse them.

4. Include the targeted keywords in your article introduction, body content and conclusion. Go for 1 to 1.5 % keyword density.

5. Write Regularly. Try to write at least 1 or 2 articles a week on different keywords. You would realize that the traffic soon becomes consistent.

6. Submit different versions of the same article to various article directories like EzineArticles, GoArticles, SearchWarp, IdeaMarketers and ArticlesBase

More so, make sure you have confirmed article links so that your potential customers do not see you as a scammer. With your guaranteed article links which makes your site an authority site, all over the search engine and major site; you will definitely have a lot of sales which means a lot of profit for you.

The Search Engine Optimization Method

The number one method to dominate the first page of Search engine results is to do more than your competitors is doing. You need a long term plan to dominate search engines result pages. It's difficult to give a definite method that search engines will use to determine who will be number one and who will not. The reason being Search engines Companies change upgrade their systems regularly and their algorithms are changed from time to time.


However, how high you rank depends on two major factors:


   1. On Page - What is found on your website and
   2. Off page - What other sites say about you by linking to your site.


Most search engines use "on page" factors to play 30% of ranking and "off page" factors takes the remaining 70%. The percents vary depending on how competitive a niche is. Sites with lots of direct affiliate links get a slap and do not rank as high as sites without direct affiliate links.


Nevertheless, for you to keep you search engine rankings high you have to make search engine optimization method an ongoing task as opposed to an event you outsource one and forget. The following steps are recommended from the beginning and on an ongoing basis:

Search Engine Optimization Method

* Web design - Do your site on a content management system, which will allow you to add more fresh content in future and an ongoing basis the easy way as opposed to a Static Site that will make you rely on a developer each time you want to add content.


* Link Building - make sure you get a standard Link Text with your primary keyword to link to the home page, and your Secondary keywords to link to other pages on your site.


* Article marketing - Write irresistible articles that will make other web masters want to link to you. One way links gets you more value than link exchanges.


* Comment on blogs - using you link to comment on blogs gives you a score on your search engine score rating.


* Social Bookmarking - share articles from your site on social Bookmarking sites like Digg and StumbleUpon. This way you site will be discovered by more people and even make them want to link to back to you from their site.


* Social Network Sites - Share contents on your site on social networks like Facebook and MySpace. This increases the number of links to your site.


In conclusion, keep on doing something that will affect positively your on page and off page factors as shown above.

Find 15 Off-Site SEO Tips

15 Off Site SEO Tips

1. Deep Link Building


Deep links are your site's backlinks or (inbound links) which point to a page other than your home page. Too many sites focus entirely on inbound links to their home page for the most competitive keywords. A better SEO strategy is to create categories and topics on your site and build relevant backlinks from high authority sites which target more specific keywords for each category page. Remember it is not the overall number of links which is most important, but the number of inbound links from high authority sites pointing to your site as a reference for a particular keyword.


2. In-Bound and External Links


Receiving links from sites with high authority on your keyword topic is absolute gold, especially if the anchor text includes the keywords most important to your site. Promoting your site is part of any SEO plan, but fresh quality content is still the best way to achieve quality in-bound links. Many SEO experts will try black-hat SEO tactics such as comment stuffing or using link farms to generate a large quantity of in-bound links, but the search engines are sophisticated enough not to fall for this deception any more and may penalize sites that use these tactics. Your SEO expert can help you establish a content management system that integrates press releases and industry promotion as part of your plan to increase authoritative in-bound links. In addition, linking to well-respected established sites from your own site is advisable.


3. Social Networking Tools: Facebook


Promoting your site on Facebook with a company page, groups, and advertising can help you connect with your visitors in a more personal manner, increase traffic to your site, and create brand loyalty. Your SEO plan should incorporate maximizing the potential of Facebook's social network.


4. Social Networking Tools: Twitter


Google and Bing are both offering real time search results as on their search results pages, which include up-to-the-minute tweets from Twitter users. Optimizing your site for Twitter search should be a key part of your social media and SEO plan. Promoting your site and your products via Twitter increase the likelihood of building site recognition and improving real time organic search results. Consult with a SEO professional regarding integrating and optimizing your Twitter account.


5. Keyword Analysis


Understanding what keywords your site should emphasize and how to use them in your off-site promotion is essential. Every link to your site offers what is called "link juice," which is an added SEO benefit derived from in-bound links. It is preferable to have sites use keywords as text anchors when linking to your site instead of your company name, your URL, or images. Remember it is extremely likely that there are more searches using the type of product or service which you provide than search queries with your company name. The more in-bound links your site has from sites with authority using keyword anchor text, the better your site will rank on the search engines. Sites also need to determine if it is strategic to target narrow long tail keywords or more broad short term keywords. Keyword analysis is a moving target as traffic, social trends, and return on investments (ROI) change and adapt. Sites should perform keyword analysis weekly or hire a SEO consultant to advise them on keyword strategy.


6. Competitor Analysis


Sites like Compete.com and Alexa.com provide excellent free analytical tools to check on how your competitors are faring. These sites also offer paid subscriptions to offer advanced analysis to keep track of traffic and keyword trends in your industry. Yahoo Site Explorer is an excellent resource for tracking of your competitor's backlinks and determining what directories or paid listings may be beneficial to join. Investigating your competitors and their sites thoroughly is an important part of your site's SEO plan.


7. Avoiding Duplicate Content


Syndicating your content in other sites is an excellent way to promote your site and the relevant content you produce, but you have to be very careful to avoid any search engine penalties for duplicate content either on-site or off-site. A SEO professional can help your site manage and organize content so that it is search engine friendly as well as available to be syndicated on other sites or blogs.


8. Blogs and RSS Feeds


Optimizing a site for search engines includes optimizing your blog and RSS feed. Each site is different, but typically blogs which are produced via WordPress, Typepad, Joomla, Drupal, and Google Blogger can be incorporated into your content management system to maximize your blog posts for inclusion in search enginess and help increase the organic search relevancy of your site for keywords. A SEO adviser can also help you syndicate your RSS feeds (including potential revenue from Google Adsense for Feeds), so that your blog becomes part of your company's viral marketing plan.




9. Paid Search Engine Inclusion


Paying for search engine inclusion is very strategic. Depending upon your industry, products, and organic search results, your company could either be wasting money with paid inclusion or missing out on a great opportunity. Before signing up for or renewing any paid incusion, have a SEO expert run a cost-benefit analysis and advise you othe which paid inclusion option will work for your site.


10. Local Search


Optimizing your site for local search involves including your site in the correct directories and internet yellow pages. Google, Bing, and Yahoo will all allow companies to promote their site through local listings including the company address, company info, and hours of operation. A SEO plan should ensure that these listings are optimized correctly with the correct keywords. In addition, there exist literally hundreds of other avenues of local search that your SEO professional can advise you to get an optimized listing to increase local traffic to your site.


11. Web Directories


A web directory is just a collection of related links. Typically the incoming traffic from web directories is very small, but there are SEO benefits to strategically placing your site on the key business directories for your site. Again, the proper descriptions, URLs, and keyword should all analyzed before making a web directory placement.


12. Vertical Search Engines


A vertical search engine is search engine devoted to a certain industry or topic of online content. If your site is not listed in a verticial search engine that covers any of your keyword topics, then your site may be missing out on an excellent opportunity. Vertical search engines can come-and-go quickly so consult with a SEO expert oftern to determine which vertical search engines are most appropriate for your site.


13. SEO and Traditional Marketing


While a marketers frequently miss out on optimizing sites for search engines with their design, copy, content, and campaigns, it is important that a SEO plan and a markting plan be fully compatible and working together. Frequently, SEO advice on traditional marketing involves minor tweeks based on keyword research and site traffic analysis. Make sure your SEO camp and marketing people are working together productively.


14. Viral Marketing


The term viral marketing typically refers to the use of social networking to produce self-replicating "viral" effects in the online promotion of a business or an idea. The goal of viral marketing is to use existing social networks and with little effort or cost transport a message from a small-scale to a large-scale. Whether this is accomplished via free content or services, games, contests, or general online buzz is secondary to the intended result which is relaying a marketing message to a large number of people. A SEO consultant can analyze the potential ways viral marketing can be incorporated into your search marketing strategy and explain any pitfalls of your current marketing program in regard to SEO.


15. Off-site Search Engine Traps


If your site has consistently underperformed on the search engines despite your site being professionally designed and filled with relevant content, there may be an underlying problem which is often identified as a "search engine trap". In many case the solution is innocous and can be easily fixed. Have a SEO expert analyze your site from top-to-bottom if you suspect your site may have fallen into a search engine trap.

The Perfect SEO Services - SEO Services India

Are you looking for SEO specialist and optimizer? Well, finding a suitable SEO specialist is not an easy job, in fact little bit knowledge about the SEO professionals and services can help you in finding the appropriate one.

The Perfect SEO Services

At the time of economy slowdown, web based transactions have not much been affected and SEO specialist helped in rendering good SEO marketing services that ensures growth and success. Most of the people in Ahmedabad contributed in the performance of electronic commerce and have consented e-transactions. With each day, numerous numbers of websites have been raised and as an outcome, the existence of products and services also increases. In these conditions, a more strategic way of reaching the targeted and potential customers is essential as without it, no business can lasts longer. There are multiple web companies in Ahmedabad that proffer modern techniques and strategies of SEO, and with the help of these techniques myriad of businesses located across Asia and Asia pacific areas can gain profits.


Nowadays, considered as a mandatory tool for business maximization as well as growth, SEO services Ahmedabad are widely acknowledged and preferred. SEO helps in attaining the higher ranks in the search engines, along with fetching gains and profits. SEO services Ahmedabad helps in identifying the efficiency and effectiveness, of search engine marketing techniques. Raising the number of visitors and traffic, visiting particular website indeed can make a vast difference in ROI's and business returns.


For this, SEO services Ahmedabad uses best link building company and executives, which can easily target specific websites from which web traffic can rise as well as visitors can attract. You can easily figure out the rates and quotations for SEO services Ahmedabad online by just doing a little research and few clicks of mouse.


Going for a link building company, could deliver you certain benefits. One of the most important benefits of link building is getting good quality traffic from varied websites, leading in increased sales and profits. Link building company provides assurance of prime quality incoming links that could be a valuable source for your own website. Delivering your company greater exposure to the search engines, basically link building services helps your website to get indexed for search engine optimization.

Social Bookmarking and SEO

Social bookmarking is defined as the process of tagging a website and saving it for later. Instead of saving them to your web browser, you are saving them to the web.

Social Bookmarking SEO - TOP SEM SEO

Since your bookmarks are in online, you can easily share them with your friends and it is a great way to promote your business. It is a much cheaper alternative for traditional media advertising. Traditional media advertising can costs thousands of dollars. In this process you can not only save your favorite websites and send them to your friends, but you can also look at what other people have found interesting enough to tag. Most of the social bookmarking sites may let you to browse through the items based on most popular, recently added, or belonging to a certain category like shopping, technology, politics, blogging, news, sports, etc. You can easily find, what people have bookmarked by typing in what you are looking for in the search tool. At times, the social bookmarking sites are being used as intelligent search engines.


Many good articles did not receive the attention it deserves because of the lousy headlines. The headlines are not interesting so people are not motivated to click the link. The headline is the first thing that the user sees while browsing for information on the site. If you don’t write a good headline, it is very difficult for your posts to reach the first page of the social bookmarking site. You should not use the original headline for the headline that is used in the social bookmarking submission. You can use humorous news to attract attention. Off beat news can also generate a lot of traffic. You can also create tutorials to attract the attention of the visitors. There are many types of tutorials that you can create. You should create tutorials based in your own niche. For example, if you are promoting a web design blog, you can create a unique design by using Photoshop and share it with other people on the social bookmarking site.


The headline plays an important role in attracting the attention of the visitors. However, a meaningful description is also very important. The description must provoke the visitors to visit the links. You are never to use lies to deceive the visitor into visiting your site. For example, if you are selling acai berry, you may write “Eating acai berry will help you to lose hundreds of pounds in one week”. Visitors know how to differentiate between a myth and fact so using lie. Instead, you must be honest to the visitors so that they will put their trust in you.


If you own a lot of websites, it will take a long time to submit to all the social bookmarking sites. If you want to save time, you can outsource the social bookmarking submission to a SEO company. The SEO company will social bookmark your site to the most popular social media sites. If you hire a social bookmarking service, you will be required to provide a few information including title, description, keywords and URL. 


If you don’t want to write the title and description, you can hire the SEO company to help you write them. The SEO company should provide a detailed report. If you are ordering a monthly subscription, the SEO company must provide a monthly progress report. The monthly progress report will show improvement of your site’s ranking in the search engine before and after the social bookmarking submission. You should hire SEO company that can complete the social bookmarking submission within the allotted time. The final social bookmarking report should be sent to you within the turnaround time.

How to make a profit by running a website ?

There are many different reasons why websites are created. They can be created as a means of promoting a business or other organisation, they can be created by a government body or tourist agency as a means of providing public service information, or they can even be created by individualsa who are seeking to develop a niche for themselves in the world of Internet marketing. Whatever the reason for creating a website, there are several ways from which it is possible to make money and show a significant profit from the process.


There are certain costs which are likely to be associated both with the creation and the hosting of a traditional website. The initial costs may very well be determined by the technical knowledge of the Webmaster and whether it is necessary to pay a third party to develop the website. Although this cost is likely to be a one off in terms of its initial scale, it is important to determine what charges will be levied for any future updates which are likely to be required, as every expense will require to be taken in to account when considering a likely profit margin. In a similar sense, what is likely to be a monthly charge for domain hosting on the Web should be factored in to this equation.


It is important to make full price and service comparisons when considering the costs of setting up and maintaining a website and thus very often well worth taking account of the services afforded by Web 2.0 hosting platforms, such as Squidoo and Hub Pages. While certain professional organisations may not wish to avail themselves of these wholly free services, individuals and small businesses could in theory eliminate all set up and servicing costs and very effectively maintain an exceptionally profitable website via this method.


When the costs of the website have been attended to, how the website is to generate revenue has to be considered. The first item to be looked at is Google Adsense, as it is virtually maintenance free when it has been set up and can begin generating revenue from the site within a matter of hours. An application should be made to Google via the Adsense website and Google’s instructions followed thereafter. It should be noted here that Web 2.0 service Squidoo operates a pooled Adsense revenue programme and this direct option will not be available.


Selling affiliate marketing products from a website can also generate high levels of revenue where the website is sufficiently focused in subject nature and the right products can be found. Success in this respect means choosing only a few very relevant products and pitching them to site visitors in such a fashion as to make their purchase seem extremely attractive and beneficial.


Making a profit by running a website is not only possible in a direct sense but also very much in an indirect fashion. This profitable feature is most likely to apply to businesses, where the popularity of the website is used to drive traffic to offline premises, or even other locations around the Web where products and services are available for purchase. This is where running a blog in conjunction with a website can prove highly beneficial.


In order to make a profit in any sense whatsoever, a website will require to receive sufficient levels of targeted Internet traffic. This means that considerable effort will have to be expended upon learning about the many aspects of SEO and putting each of them in to practice on an ongoing basis. This is also a service which can be provided by a third party but as costs are very often high, careful research and self-education could considerably increase the overall profitability of the website.

The Google PageRank Algorithm

What is PageRank?


PageRank is the algorithm used by the Google search engine, originally formulated by Sergey Brin and Larry Page in their paper The Anatomy of a Large-Scale Hypertextual Web Search Engine.


It is based on the premise, prevalent in the world of academia, that the importance of a research paper can be judged by the number of citations the paper has from other research papers. Brin and Page have simply transferred this premise to its web equivalent: the importance of a web page can be judged by the number of hyperlinks pointing to it from other web pages


So what is the algorithm?


It may look daunting to non-mathematicians, but the PageRank algorithm is in fact elegantly simple and is calculated as follows:


PR(A) = (1-d) + d (PR(T1)/C(T1) + ... + PR(Tn)/C(Tn))
where PR(A) is the PageRank of a page A 
PR(T1) is the PageRank of a page T1 
C(T1) is the number of outgoing links from the page T1 
d is a damping factor in the range 0 < d < 1, usually set to 0.85

Google's PageRank and Beyond: The Science of Search Engine Rankings

The PageRank of a web page is therefore calculated as a sum of the PageRanks of all pages linking to it (its incoming links), divided by the number of links on each of those pages (its outgoing links).


And what does this mean?


From a search engine marketer's point of view, this means there are two ways in which PageRank can affect the position of your page on Google:


The number of incoming links. Obviously the more of these the better. But there is another thing the algorithm tells us: no incoming link can have a negative effect on the PageRank of the page it points at. At worst it can simply have no effect at all.




The number of outgoing links on the page which points at your page. The fewer of these the better. This is interesting: it means given two pages of equal PageRank linking to you, one with 5 outgoing links and the other with 10, you will get twice the increase in PageRank from the page with only 5 outgoing links.
At this point we take a step back and ask ourselves just how important PageRank is to the position of your page in the Google search results.


The next thing we can observe about the PageRank algorithm is that it has nothing whatsoever to do with relevance to the search terms queried. It is simply one single (admittedly important) part of the entire Google relevance ranking algorithm.


Perhaps a good way to look at PageRank is as a multiplying factor, applied to the Google search results after all its other computations have been completed. The Google algorithm first calculates the relevance of pages in its index to the search terms, and then multiplies this relevance by the PageRank to produce a final list. The higher your PageRank therefore the higher up the results you will be, but there are still many other factors related to the positioning of words on the page which must be considered first


So what's the use of the PageRank Calculator - if no incoming link has a negative effect, surely I should just get as many as possible, regardless of the number of outgoing links on its page?


Well, not entirely. The PageRank algorithm is very cleverly balanced. Just like the conservation of energy in physics with every reaction, PageRank is also conserved with every calculation. For instance, if a page with a starting PageRank of 4 has two outgoing links on it, we know that the amount of PageRank it passes on is divided equally between all of its outgoing links. In this case 4 / 2 = 2 units of PageRank is passed on to each of 2 separate pages, and 2 + 2 = 4 - so the total PageRank is preserved!


Note: There are scenarios where you may find that total PageRank is not conserved after a calculation. PageRank itself is supposed to represent a probability distribution, with the individual PageRank of a page representing the likelihood of a 'random surfer' chancing upon it. I have discussed this concept in more detail here).


On a much larger scale, supposing Google's index contains a billion pages, each with a PageRank of 1, the total PageRank across all pages is equal to a billion. Moreover, each time we recalculate PageRank, no matter what changes in PageRank may occur between individual pages, the total PageRank across all one billion pages will still add up to a billion.


Firstly, this means that although we may not be able to change the total PageRank across all pages, by strategic linking of pages within our site, we can affect the distribution of PageRank between pages. For instance, we may want most of our visitors to come into the site through our home page. We would therefore want our home page to have a higher PageRank relative to other pages within the site. We should also recall that all of the PageRank of a page is passed on and divided equally between each of the outgoing links on a page. We would therefore want to keep as much combined PageRank as possible within our own site without passing it on to external sites and losing its benefit. This means we would want any page with lots of external links (ie. links to other people's web sites) to have a lower PageRank relative to other pages within the site to minimise the amount of PageRank which is 'leaked' to external sites. Bear in mind also our earlier statement, that PageRank is simply a multiplying factor applied once Google's other calculations regarding relevance have already been calculated. We would therefore want our more keyword-rich pages to also have a higher relative PageRank.


Secondly, if we assume that every new page in Google's index begins its life with a PageRank of 1, there is a way we can increase the combined PageRank of pages within our site - by increasing the number of pages! A site with 10 pages will start life with a combined PageRank of 10 which is then redistributed through its hyperlinks. A site with 12 pages will therefore start with a combined PageRank of 12. We can thus improve the PageRank of our site as a whole by creating new content (ie. more pages) and then control the distribution of that combined PageRank through strategic interlinking between the pages.


And this is the purpose of the PageRank Calculator - to create a model of the site on a small scale including the links between pages, and see what effect the model has on the distribution of PageRank.


How does the PageRank Calculator work?





It's very simple really. Start by typing in the number of interlinking pages you wish to analyse and hit 'Submit'. I have confined this number to just twenty pages to ease server resources. Even so, this should give a reasonable indication of how strategic linking can affect the PageRank distribution.


Next, for ease of reference once the calculation has been performed, provide a label for each page (eg. 'Home Page', 'Links Page', 'Contact Us Page', etc) and again hit 'Submit'.


Finally, use the list boxes to select which pages each page links to. You can use CTRL and SHIFT to highlight multiple selections.


You can also use this screen to change the initial PageRanks of each page. For instance, if one of your pages is supposed to represent Yahoo, you may wish to raise its initial PageRank to, say, 3. However, in actual fact, starting PageRank is irrelevant to its final computed value. In other words, even if one page were to start with a PageRank of 100, after many iterations of the equation (see below), the final computed PageRank will converge to the same value as it would had it started with a PageRank of only 1!


Finally you can play around with the damping factor d, which defaults to 0.85 as this is the value quoted in Brin and Page's research paper.


Why are there 20 lines of results?


Ever heard of the Google 'Dance'? You can see this demonstrated by looking at the differing results sets produced on www.google.com, www2.google.com and www3.google.com. If you study these results closely you will see that they change very slightly from day to day, and in particular during the period once a month when Google updates its index.


One of the reasons for this apparent dancing of results is because Google does not simply calculate the PageRank once for each page. After it has calculated the PageRank for the first time it will then put the resulting PageRanks back into the PageRank algorithm and calculate again. Google will go through this process of iteration many times before the results settle down to their 'true' values. When it has been completed, the results will then appear on the 'official' www.google.com domain.


(NB: While Google is updating its index, the updates also occur at different times across its various data centres. For a more in-depth explanation of the Google Dance, see the Google Dance Viewer.)


The PageRank Calculator defaults to 20 iterations, although you can increase this number should you choose. For a model of around 20 pages, 20 iterations is sufficient to see the PageRanks honing in on a single 'true' value. Google almost certainly performs many more.

Google Ranking Master 2010 - Top SEO Contest in Ahmedabad, Gujarat

Google Ranking Master Gujarat

SEO, it’s time to cheer up and have some heavy competition between all seo’s. No we are not talking about  Google Ranking Master 2010;  Top SEO Meet up Group is Announced  Google Ranking Master Contest 2010 for upcoming  Google Birthday Event in 19th September 2010.  All SEO in Ahmedabad and from Across the Gujarat May Participate and Win Prize


If you are ready to Join, Please check Following Rules and Regulation ;)

* You blog should get rank on first page on Google.Com for “Google Ranking Master Gujarat” keyword.

* Mentioned your name, email id, address and contact number at the end of posting. You are must  to Member of Top SEO Meetup Facebook Group and Subscribe your participation in Google Birthday Event 2010 Ahmedabad. ( http://www.facebook.com/home.php?#!/event.php?eid=136396503063785&ref=ts )

* Landing page should be your post, home page or any third party website – Your SEO Strategy Examine by our Admin Team Members.

* We allowed Content in the form of News, Articles, Reviews or Same Posting in the subject of Google Ranking Master 2010.

* You can use all White Hat Organic SEO Techniques / No Spamming Was Allowed

* We will not consider result of Top SEO Meetup Group Admin Team.

* The result should be by ORGANIC Search.

* If you already have post about this then edit and add our HTML content. (helps more if you are having good ranking already)

* Contest Starts from 23rd of August and End on 15th September 2010 – Our Team was Reviewed your posting and your marketing skill for Ranking and  Announcing 3 name at day of event.

Advantages

* 1st Rank – Google Ranking Master 2010 Trophies  2 and 3 Ranking Getting Surprise Gift

* Chance to be a Google Ranking Expert for Year

* Google Ranking Master’s Name in Top SEO Meetup Group and News Release after Event.

* Appreciation from Industry people.

It is time to be SEO STAR as you are going to get GIFT in front of Industry Expert / Associates. So what are you waiting for? Start Rocking. If you have queries about contest Post your comment on our  Facebook Event Page - Google Birthday 2010 – Please send mail to Mr. Paavan Solanki at seo@targetseo.com  or Mr. Bhavin Bhavsar at info@treatseo.in

Please Join now http://www.facebook.com/home.php?#!/event.php?eid=136396503063785&ref=ts

Why is it important to syndicate my website’s content?

RSS and Search Engines. Search engines are always attentive for fresh content. Google, Yahoo and MSN will generally reward sites that provide new content on a regular basis. For example, if I write an article every week and place it on my web site. I then link to that article from my home page and from my news or articles page. That article is made available to others as an item in my RSS file. People who use RSS readers like My Yahoo! or other news aggregators can read, then link to the article from their website.


I have now syndicated my content for others to view. This is a great way to improve or maintain your search engine rankings by naturally getting incoming links. Every time you write a new article it will be instantly available to thousands of webmasters, with a link back to your website.

Google Webmaster Tools

Google announced in the Google Sitemaps blog an improved line, more tools for webmasters and a notification area explaining to site owners of possible problems with their website that could draw penalty.


The new interface and reporting is an improvement. The new “indexing snapshot” provides:


• If site is in the index


• When Googlebot last accessed the home page


• If some pages of the site are partially indexed


• If the home page is currently inaccessible


• If Googlebot has encountered a large number of errors when trying to crawl the site
There is also a new webmaster help center. It includes a central place for webmasters to get more information about Googles guidelines, details on Googlebot, ranking, indexing and about sitemaps.


Interestingly Google has added a section that notifies webmasters if their site is in a violation of Google guidelines that may result in penalties. While I hope to never find any messages there, I applaud Google trying to improve its relationship with the webmaster community more. I think that the latest improvements will generate goodwill.

Google Birthday 2010 Event in Ahmedabad, Gujarat

Google Birthday Event 2010

 
Our Big brother Google will complete 12 yrs of their successful journey in the field of Internet Search as on 15th Sept 2010. On that particular day Google has registered their own domain with the name of google.com. Online marketing professional around the world has started to celebrate that particular day as Google Birthday Event.  Google Birthday Event is celebrated throughout the world by different professional SEO Groups.

So looking to the fact Top SEO Meet Up Group – One of the biggest SEO & SEM Group – Gujarat, India who has already more than 500 registered members  has decided to Organize “Google Birthday Event 2010” as on 19th September 2010 at Ahmedabad. A day will be celebrated with full of discussions and brain storming on the emerging trends & technologies in the Search Marketing Space along with Learn and Fun theme. The event aims at sharing the knowledge about the effective use of Google products and by the way to help the society to make maximum utilization of it.  The event is to start with Get together of the SEO professionals, where each SEO professional will be introducing himself and about his company. Once the introduction section is over the event will move ahead where, Training on Google Knowledge Base will be provided,  Google Ranking Master Contest and declaration of Trophies, Open SEO Training session, Dinner and at last but not least a DJ Dance Party ; however , all these will be a part of the Event.

This Event is a must Attend for all SEO and Internet marketing Professional out there as they are going to get an industry level exposure along  with knowledge and idea share about Search Rankings, besides this there is lot more to become a part of this event. Similar event was organized by Top SEO Meet up Group during previous year but it was unable to get such a huge exposure as it is for current year. We have already received more than 200 online confirmations from SEO and Internet marketing professional of being attending this event. We have received lots of comment and cheers about this particular event, many of them are seen eager to attend this event.

Top SEO Meet up admin Mr Pavaan Solanki and Bhavin Bhavsar says “We are expecting a much larger participation this year as Online Search are now an essential part of any business “. This event is ideal for SEO, IT Professionals, Digital Marketing Enthusiasts, Advertising and PR professionals. It is a great opportunity to listen to the experts in the various fields of Search Engine Ranking, network with who is & who of the industry and explore how search can add cost effective and measurable results to your marketing efforts.

Google Birthday Event held at Darbar Hall - Mirch Masala, Sumer Complex,
Opp. GNFC Tower, Nr. Gurudwara, S.G. Highway
Ahmedabad, India

Dt. 19th September 2010 Timing: 02:00 pm to 07:00 pm.

About Top SEO Meet-up Group:

Top SEO Meetup Group is one of the biggest SEO professional Group based at Ahmedabad, Gujarat, India who aims at bringing the entire SEO professional together. It is a Non Profit organization who works for the upliftment and betterment of the society.

How to Look Beyond What Is or Isn't Ranking

Website owners and managers will always be fascinated with how well they rank on search engines. However, rankings can be deceiving because they only provide a small part of the data set anyone will need to gauge online success.

Who wouldn't like to be No. 1 on Google for an organic listing? Among the busy array of results (including paid ads and local search), a top ranking still shines. It shouts: "I climbed the mountain and beat out the other guy."

But did you?

Here are 12 key points to consider with your ranking numbers that quickly touch on other aspects of your online marketing initiative. Keeping these factors in mind will help you make better choices about what next steps you should take to ensure that you're better positioned to improve your company's bottom line.

1. Did you pursue the right keyword?

A No. 1 ranking is possible with barely any effort, but will it drive traffic? You might rank well for Cleveland Legal Counselors, but odds are more people are searching for Cleveland Lawyers. If that's too competitive, try Lawyers in Cleveland and get your share of traffic from the many ways people search.

2. Are you targeting the right search engine?

A top ranking on Bing can trigger big smiles. However, if your website only gets 3.5% of its traffic from Bing - for all keywords - the ranking may not deserve a lot of attention. Yes, conversions are worth considering, but you need to constantly think about what precious time you're committing to Bing when other engines may pay off in an even bigger way.

3. What's your track record?

You need to chart the progress. It's not a good sign if months go by and you can't crack the top 30 positions in any search engine results. Own up to the fact that maybe the keyword phrase is too competitive if it doesn't show an improvement. Look for headway. For keywords with little competition, maybe you'll rank higher sooner. But that's not always the case. Your search engine optimization (SEO) practices may help you show a marked improvement even for more competitive search terms.

4. Setbacks are common.

If you manage to get a great ranking - perhaps in the top 5 spots - don't panic if your ranking dips a bit. It could easily rebound.

5. Substitutions aren't inferior.

Like NBA bench players, new keyword options can excel if given the opportunity. If you can't get a high ranking for a keyword phrase among your starting lineup, remove it after a few months. Why keep it if the keyword phrase isn't gaining momentum - either toward a top ranking or in its ability to convert.

6. Don't be misled by your computer.

With personal settings, browser history and different data centers, it's increasingly tough to know if your exceptional ranking is really what it seems. For your most significant keywords, you may want to have someone else tell you how the keyword phrases ranks. Or, test out the search terms with some other ranking checkers (including third-party sources) like the ones listed below.

SEO Book Rank Checker (for Firefox): This tool still references your computer but has a setting to avoid your Google personal settings.

RankChecker.net: Easy-to-use third party (note that it defaults to top 10)

Mike's Marketing Tools: Third-party tool with multiple engines

7. Understand your landing pages.

It's not uncommon for the home page to be the landing page for a powerful keyword phrase. Your conversion opportunity may really be an inside page. In a fantasy world, you could tag keywords and they would magically be directed to your preferred pages. In reality, that's the beauty of paid search. But don't give up on your home page. If it's working, find a way to establish Calls to Action within the content, the core navigation, and diverse user cues to make sure visitors go where you lead them.

8. The crowded home page.

Another problem with the home page is the fact that many keyword phrases often rank well for it. A few keywords may perform better if you are able to adapt your strategy and target some interior pages for some of the keywords. Your website analytics package should help you see what keywords are being used to reach the home page or any other page with a crowded keyword field.

9. Balance greed with diversity.

Online marketers get excited if they have more than one page appearing in the top 10 search results for the same keyword phrase. You should consider whether one of the pages could better support another keyword phrase that lacks the visibility it needs to generate traffic and sales or leads for your business. Don't make a hasty decision. If a keyword phrase ranks No. 7 on one page and No. 15 on another page, don't assume the No. 7 ranking is the best one to attack because it's closer to the No. 1 position. You need to weigh what you've already done with both pages, keyword themes on the website, the amount of content on each page, conversion opportunities and more. For example, the No. 7 ranking may be the best you'll do for the one page. For another page, the No. 15 ranking may not have taken as much effort to achieve (meaning you could still do more with SEO to improve the ranking).

10. Visitors tell another part of the story.

Unfortunately some businesses lack conversion data and settings. At least you can look at the visitor data in your website analytics. In the purest sense, visitor metrics will indicate whether the ranking has any merit.

11. Be honest about your conversions.

Many websites lack opportunities to connect with visitors. Your top ranking may be wasted if your potential customer encounters a poor design (with usability messes), text overload (visitors typically prefer to scan) and information without a clear Call to Action. Offering your phone number in the 14th paragraph isn't very effective.



12. Know your website strengths.

To appreciate your rankings (or lack of them), you need to know your website's strengths and weaknesses. Take a look at the competition. Study which website ranks No. 1 or even No. 10. What do they have that your website lacks? Maybe it's a great domain name (with a keyword), an age advantage, more links, and more content (multiple pages) to accentuate keyword themes, etc.

Business owners and marketers can study rankings every day, but the ranking position alone won't help. Look at the rankings within the context of overall traffic, conversions, your SEO efforts to date, the viability of your website, and your ability to spread keywords across the website.

Ultimately, you may need more pages to support your preferred ranking over the long haul. While making that investment, keep an eye out for alternative keywords that your website can realistically support - today and in the future.

Google Traffic Report Card-Does Your Website Pass? Part 1

This is part 1 of a 7 part series that examines the 7 factors of incoming links that Google considers when choosing a spot for your website in it's SERP's.

Why incoming links? First because these are what Google places the maximum value on. But, all incoming links are NOT created identical. This 7 part course looks at the kinds of links Google values when "rating" your website in the SERP's. Each type of link discussed is significant to your on the whole link approach and accordingly your free traffic levels.

The first factor is of course the newscaster text used in your incoming links. The significance of the keywords used to link to your website are more important to Google than the content that is in point of fact on your page. You can generally use anchor link text with your keywords and not even have the keywords on the page and still get a good ranking in Google for that term if enough incoming links have that keyword pharse in them.

If you've heard of the phrase "Google Bombing" then you know what I'm talking about. Essentially it's when a set of webmasters or blog owners decide to get a page ranked for a certain term and all leave links back to the selected site with the keyword phrase that they want that page to rank for.

The "Google Bombing" was done by at most a few hundred links with this link text pointing to the page. Though more links would in all probability be necissary for a more competative term. Still, it goes to show how important link text is to the rankings of a page.

Google Bombing is nothing new. But what many people don't realize is that Google places more application on the anchor link text that it finds when it first discovers a link to your website. Each consequential link either adds value to that first consciousness or subtracts from it.

Many times you can control which link Google finds first just by knowing where Google goes recurrently and effectively placing your link in its path. This is called "baiting" the Google bot to visit your website through this link.

Each link you place after this preliminary link should supplementary show Google that their first thought was and still is correct. Each subsiquent link is a "vote" so to speak to corroborate Google's original thought of what your website is about.

Placing that first link to be found by Google is only the first step, but a very important one. Choose your anchor text keywords vigilantly. Each incoming link you place after this one should serve to make lawful this first impression.

Should You Hire an Internet Marketing Expert?

Starting out in internet marketing is exactly always awesome
to e-business newcomers, even if they are experienced business
professionals or marketing experts. Internet marketing is truly
original and quite different from traditional marketing. The
complication is compounded for those who do not have vast
experience in commission or marketing a business. Whatever the
state of affairs, many new internet entrepreneurs ponder the idea of
hiring an internet marketing expert to get their internet-based
business off the ground.

There are different types of internet marketing experts who
provide an assortment of levels of support and services. Hiring or
astringent to a full-service internet marketing expert can be
quite well-appointed, but using limited services of an internet
marketing expert can be both cost-effective and to your advantage for
a new internet business. Another option to hiring an internet
marketing expert is to follow training and enlightening
opportunities in internet marketing that will organize you to
become an internet marketing expert yourself.

Some services accessible internet marketing expert firms take account of:

1. Preparation of marketing plans

2. Internet marketing consulting services

3. Management of explicit internet marketing campaigns

4. Full-service planning and management of the internet
marketing program

Having an internet marketing expert craft a marketing plan that
is specific to your business is a good way to gain an
beginning to internet marketing and to realize your internet
marketing probable. A marketing plan prepared by an internet
marketing expert should contain an analysis of your business and
your industry as well as identifying and evaluating your
competition and recommending a niche market for you to target.

The internet marketing expert should also summarize internet
marketing strategies for you to use to reach your target market
and to drive targeted traffic to your website. Specifics of your
planned internet marketing campaign should be included in the
marketing plan along with milestones and an internet marketing
budget. Using an internet marketing expert in this capacity will
provide you with a clear internet marketing plan that will serve
as a guide for your internet marketing program.

Internet consulting services provided by an internet marketing
expert can be provided one-on-one, through classes or through
coaching. Generally, such consulting services bring about the same
thing as a marketing plan prepared by an internet marketing
expert, but they are less formal and more projected to condition
you to prepare and administer your own marketing plan and
program. Working with an internet marketing expert on a
consulting starting point is a great way to learn about internet marketing
and to prepare yourself to manage your own internet marketing
program.

Sometimes you may find it advantageous to hire or contract an
internet marketing expert to manage a unambiguous area of your
internet marketing operation that is time consuming. Search engine
optimization and pay-per-click management are examples of these
specific activities that may benefit from the use of an internet
marketing expert. Both have need of continuing monitoring and adjustments
to be recurrently effective and cost-efficient. connecting campaigns
are also ongoing, time uncontrollable tasks that you may want to
consider outsourcing to an internet marketing expert.

A full-service internet marketing expert generally provides a
wide-array of internet marketing services. Surrounded by them are the
marketing planning tasks of reviewing the industry, identifying
the competition, analyzing the market, analytical a target
market, developing a exclusive selling scheme, identifying
marketing methods, and planning the marketing budget. Once the
marketing plan is in place and approved by you, the full-service
internet marketing expert actually launches and manages your
internet marketing campaign.

Considering all of the levels of service that an internet
marketing expert can provide will help you to make your mind up whether or
not to hire an internet marketing expert. The main advantages of
using the services of an internet marketing expert are access to
knowledge and freeing up your time. The shortcoming, of course,
is the cost associated with the use of an internet marketing
expert. In making that central decision for your unique business,
a cost-benefit analysis can provide guidance to make certain that you
make the best decision for your business.

SEO News - To path Search Engine Optimization behavior

Optimizing your website so as to increase huge traffic frequently, needs much amount of your time and exertion. It cannot be achieve in a quick time. It require proper planning in finding out the best possible ways to exert a pull on visitors to your website. If you fail to optimize our website more often, then the result will not be much to your advantage for you.

It's always well again to update ourselves with the most modern SEO news available. Every now and then, a better technique evolves which prove very much beneficial in making your website search engine optimized. Digging dip into the information available on the in progress SEO news and applying the same for your website can prove better for your website. You can find incompatible ideas at times but outstandingly you will be able to take up lots of knowledge on the latest SEO news.

In order to make a website completely search engine optimized, it is advised to follow an easy design with a regular homepage along with easily viewable site index. By this way, search engines and people will be able to find your website without problems.

The keywords selected for using in the website also decide whether the website will achieve to increase higher rankings in the an assortment of search engines or not. Now days, the suitable keywords for your particular website is easily available either for free or by expenditure a small amount. Often, it's also becomes easy to find out the proper keywords on your own.

The decide factor in making a website search engine friendly is its filling along with proper usage of keywords. A website rich in filling can prove very much helpful. The usages of keywords in a scrupulous content of the website need to be within limit. Else, these websites can be even disqualified by the various search engines or can be ignored by the many visitors visiting the websites.

Abbreviation the above facts, it can be said that in order to get noticed by the main search engines, it's vital to apply the basic SEO tips and techniques. The most wanted result will depend on how you will be able to make your website search engine responsive. Get learned about the various SEO news repeatedly and try to implement in your own website in actual fact which will without doubt prove boon for your website.

SEO Service search engine marketing company offers affordable search engine optimization (SEO), link building, content writing, email marketing, search engine and directory submission service.