"What is it that plays the most important role in a website's performance?" It was the SEO, and indeed it is. Researches state that more than ninety percent traffic is directed to your site through the search engines. It is a search engine where the internet surfers arrive to find the site of their use. And if you are not able to be seen there, how can they find you?
These people type words they are looking for and the search engine returns with millions of websites among which, the visitor has to choose one. Now, which is that lucky one? But the work done counts more than the attendance of any luck. And this work done of necessity includes optimization of the site or SEO.
All of the search engines have provided sure rules to the site owners, which they have to follow if they want to earn good ranks. And who would not like to have good position? For, it is all your position in the searches that matters at the end of the day. No visitor likes to go beyond the second or maximum third page of search results. And why should he? When he is getting ten or twenty sites with the same products or services at the first example, why would he like to go further? Doesn't it appear stupid, if he does? Expenditure of time in search of something worse than what he is already getting! Of course, the sites on the first page are better than those on the third one. At least they are considered to be!
So, you have to be at the best position you can. And optimization contributes a lot to it. There are many SEO companies. Out of the many SEO companies, you have to choose a good one and allocate the job to it. There are experts with years of experience who will offer all that is your demand. They choose few suitable keywords for your site, add them to the different tags like title tag and meta tag, provide a good description and excellent content as the on page SEO activities. Additionally, the off page SEO activities include back linking by writing articles, blogs PRs and commenting on other sites. Further, they even comment on social media sites like Orkut, Facebook, Twitter, etc. which increases the site popularity thus attracting visits. It even contributes towards raising the ranking of your site.
While one can do the SEO without any professional help, it won't be that perfect. Moreover, SEO is an continuing activity and lots of time has to be devoted religiously such that your site fetches the required rank. So, it is suggestive that a professional guidance from any SEO company would be the best thing done. The only depressing fact about this activity is that even after doing so much, there is no guarantee that your site will appear in the middle of the top ranked sites. In spite of this fact, you can't avoid doing it for you never know when luck favors you. And in the worst scenario, slight improvement of ranking can sure be establish and the content is also improved when you do SEO.