Why is it important to syndicate my website’s content?

RSS and Search Engines. Search engines are always attentive for fresh content. Google, Yahoo and MSN will generally reward sites that provide new content on a regular basis. For example, if I write an article every week and place it on my web site. I then link to that article from my home page and from my news or articles page. That article is made available to others as an item in my RSS file. People who use RSS readers like My Yahoo! or other news aggregators can read, then link to the article from their website.


I have now syndicated my content for others to view. This is a great way to improve or maintain your search engine rankings by naturally getting incoming links. Every time you write a new article it will be instantly available to thousands of webmasters, with a link back to your website.

Google Webmaster Tools

Google announced in the Google Sitemaps blog an improved line, more tools for webmasters and a notification area explaining to site owners of possible problems with their website that could draw penalty.


The new interface and reporting is an improvement. The new “indexing snapshot” provides:


• If site is in the index


• When Googlebot last accessed the home page


• If some pages of the site are partially indexed


• If the home page is currently inaccessible


• If Googlebot has encountered a large number of errors when trying to crawl the site
There is also a new webmaster help center. It includes a central place for webmasters to get more information about Googles guidelines, details on Googlebot, ranking, indexing and about sitemaps.


Interestingly Google has added a section that notifies webmasters if their site is in a violation of Google guidelines that may result in penalties. While I hope to never find any messages there, I applaud Google trying to improve its relationship with the webmaster community more. I think that the latest improvements will generate goodwill.

Google Birthday 2010 Event in Ahmedabad, Gujarat

Google Birthday Event 2010

 
Our Big brother Google will complete 12 yrs of their successful journey in the field of Internet Search as on 15th Sept 2010. On that particular day Google has registered their own domain with the name of google.com. Online marketing professional around the world has started to celebrate that particular day as Google Birthday Event.  Google Birthday Event is celebrated throughout the world by different professional SEO Groups.

So looking to the fact Top SEO Meet Up Group – One of the biggest SEO & SEM Group – Gujarat, India who has already more than 500 registered members  has decided to Organize “Google Birthday Event 2010” as on 19th September 2010 at Ahmedabad. A day will be celebrated with full of discussions and brain storming on the emerging trends & technologies in the Search Marketing Space along with Learn and Fun theme. The event aims at sharing the knowledge about the effective use of Google products and by the way to help the society to make maximum utilization of it.  The event is to start with Get together of the SEO professionals, where each SEO professional will be introducing himself and about his company. Once the introduction section is over the event will move ahead where, Training on Google Knowledge Base will be provided,  Google Ranking Master Contest and declaration of Trophies, Open SEO Training session, Dinner and at last but not least a DJ Dance Party ; however , all these will be a part of the Event.

This Event is a must Attend for all SEO and Internet marketing Professional out there as they are going to get an industry level exposure along  with knowledge and idea share about Search Rankings, besides this there is lot more to become a part of this event. Similar event was organized by Top SEO Meet up Group during previous year but it was unable to get such a huge exposure as it is for current year. We have already received more than 200 online confirmations from SEO and Internet marketing professional of being attending this event. We have received lots of comment and cheers about this particular event, many of them are seen eager to attend this event.

Top SEO Meet up admin Mr Pavaan Solanki and Bhavin Bhavsar says “We are expecting a much larger participation this year as Online Search are now an essential part of any business “. This event is ideal for SEO, IT Professionals, Digital Marketing Enthusiasts, Advertising and PR professionals. It is a great opportunity to listen to the experts in the various fields of Search Engine Ranking, network with who is & who of the industry and explore how search can add cost effective and measurable results to your marketing efforts.

Google Birthday Event held at Darbar Hall - Mirch Masala, Sumer Complex,
Opp. GNFC Tower, Nr. Gurudwara, S.G. Highway
Ahmedabad, India

Dt. 19th September 2010 Timing: 02:00 pm to 07:00 pm.

About Top SEO Meet-up Group:

Top SEO Meetup Group is one of the biggest SEO professional Group based at Ahmedabad, Gujarat, India who aims at bringing the entire SEO professional together. It is a Non Profit organization who works for the upliftment and betterment of the society.

How to Look Beyond What Is or Isn't Ranking

Website owners and managers will always be fascinated with how well they rank on search engines. However, rankings can be deceiving because they only provide a small part of the data set anyone will need to gauge online success.

Who wouldn't like to be No. 1 on Google for an organic listing? Among the busy array of results (including paid ads and local search), a top ranking still shines. It shouts: "I climbed the mountain and beat out the other guy."

But did you?

Here are 12 key points to consider with your ranking numbers that quickly touch on other aspects of your online marketing initiative. Keeping these factors in mind will help you make better choices about what next steps you should take to ensure that you're better positioned to improve your company's bottom line.

1. Did you pursue the right keyword?

A No. 1 ranking is possible with barely any effort, but will it drive traffic? You might rank well for Cleveland Legal Counselors, but odds are more people are searching for Cleveland Lawyers. If that's too competitive, try Lawyers in Cleveland and get your share of traffic from the many ways people search.

2. Are you targeting the right search engine?

A top ranking on Bing can trigger big smiles. However, if your website only gets 3.5% of its traffic from Bing - for all keywords - the ranking may not deserve a lot of attention. Yes, conversions are worth considering, but you need to constantly think about what precious time you're committing to Bing when other engines may pay off in an even bigger way.

3. What's your track record?

You need to chart the progress. It's not a good sign if months go by and you can't crack the top 30 positions in any search engine results. Own up to the fact that maybe the keyword phrase is too competitive if it doesn't show an improvement. Look for headway. For keywords with little competition, maybe you'll rank higher sooner. But that's not always the case. Your search engine optimization (SEO) practices may help you show a marked improvement even for more competitive search terms.

4. Setbacks are common.

If you manage to get a great ranking - perhaps in the top 5 spots - don't panic if your ranking dips a bit. It could easily rebound.

5. Substitutions aren't inferior.

Like NBA bench players, new keyword options can excel if given the opportunity. If you can't get a high ranking for a keyword phrase among your starting lineup, remove it after a few months. Why keep it if the keyword phrase isn't gaining momentum - either toward a top ranking or in its ability to convert.

6. Don't be misled by your computer.

With personal settings, browser history and different data centers, it's increasingly tough to know if your exceptional ranking is really what it seems. For your most significant keywords, you may want to have someone else tell you how the keyword phrases ranks. Or, test out the search terms with some other ranking checkers (including third-party sources) like the ones listed below.

SEO Book Rank Checker (for Firefox): This tool still references your computer but has a setting to avoid your Google personal settings.

RankChecker.net: Easy-to-use third party (note that it defaults to top 10)

Mike's Marketing Tools: Third-party tool with multiple engines

7. Understand your landing pages.

It's not uncommon for the home page to be the landing page for a powerful keyword phrase. Your conversion opportunity may really be an inside page. In a fantasy world, you could tag keywords and they would magically be directed to your preferred pages. In reality, that's the beauty of paid search. But don't give up on your home page. If it's working, find a way to establish Calls to Action within the content, the core navigation, and diverse user cues to make sure visitors go where you lead them.

8. The crowded home page.

Another problem with the home page is the fact that many keyword phrases often rank well for it. A few keywords may perform better if you are able to adapt your strategy and target some interior pages for some of the keywords. Your website analytics package should help you see what keywords are being used to reach the home page or any other page with a crowded keyword field.

9. Balance greed with diversity.

Online marketers get excited if they have more than one page appearing in the top 10 search results for the same keyword phrase. You should consider whether one of the pages could better support another keyword phrase that lacks the visibility it needs to generate traffic and sales or leads for your business. Don't make a hasty decision. If a keyword phrase ranks No. 7 on one page and No. 15 on another page, don't assume the No. 7 ranking is the best one to attack because it's closer to the No. 1 position. You need to weigh what you've already done with both pages, keyword themes on the website, the amount of content on each page, conversion opportunities and more. For example, the No. 7 ranking may be the best you'll do for the one page. For another page, the No. 15 ranking may not have taken as much effort to achieve (meaning you could still do more with SEO to improve the ranking).

10. Visitors tell another part of the story.

Unfortunately some businesses lack conversion data and settings. At least you can look at the visitor data in your website analytics. In the purest sense, visitor metrics will indicate whether the ranking has any merit.

11. Be honest about your conversions.

Many websites lack opportunities to connect with visitors. Your top ranking may be wasted if your potential customer encounters a poor design (with usability messes), text overload (visitors typically prefer to scan) and information without a clear Call to Action. Offering your phone number in the 14th paragraph isn't very effective.



12. Know your website strengths.

To appreciate your rankings (or lack of them), you need to know your website's strengths and weaknesses. Take a look at the competition. Study which website ranks No. 1 or even No. 10. What do they have that your website lacks? Maybe it's a great domain name (with a keyword), an age advantage, more links, and more content (multiple pages) to accentuate keyword themes, etc.

Business owners and marketers can study rankings every day, but the ranking position alone won't help. Look at the rankings within the context of overall traffic, conversions, your SEO efforts to date, the viability of your website, and your ability to spread keywords across the website.

Ultimately, you may need more pages to support your preferred ranking over the long haul. While making that investment, keep an eye out for alternative keywords that your website can realistically support - today and in the future.

Google Traffic Report Card-Does Your Website Pass? Part 1

This is part 1 of a 7 part series that examines the 7 factors of incoming links that Google considers when choosing a spot for your website in it's SERP's.

Why incoming links? First because these are what Google places the maximum value on. But, all incoming links are NOT created identical. This 7 part course looks at the kinds of links Google values when "rating" your website in the SERP's. Each type of link discussed is significant to your on the whole link approach and accordingly your free traffic levels.

The first factor is of course the newscaster text used in your incoming links. The significance of the keywords used to link to your website are more important to Google than the content that is in point of fact on your page. You can generally use anchor link text with your keywords and not even have the keywords on the page and still get a good ranking in Google for that term if enough incoming links have that keyword pharse in them.

If you've heard of the phrase "Google Bombing" then you know what I'm talking about. Essentially it's when a set of webmasters or blog owners decide to get a page ranked for a certain term and all leave links back to the selected site with the keyword phrase that they want that page to rank for.

The "Google Bombing" was done by at most a few hundred links with this link text pointing to the page. Though more links would in all probability be necissary for a more competative term. Still, it goes to show how important link text is to the rankings of a page.

Google Bombing is nothing new. But what many people don't realize is that Google places more application on the anchor link text that it finds when it first discovers a link to your website. Each consequential link either adds value to that first consciousness or subtracts from it.

Many times you can control which link Google finds first just by knowing where Google goes recurrently and effectively placing your link in its path. This is called "baiting" the Google bot to visit your website through this link.

Each link you place after this preliminary link should supplementary show Google that their first thought was and still is correct. Each subsiquent link is a "vote" so to speak to corroborate Google's original thought of what your website is about.

Placing that first link to be found by Google is only the first step, but a very important one. Choose your anchor text keywords vigilantly. Each incoming link you place after this one should serve to make lawful this first impression.

Should You Hire an Internet Marketing Expert?

Starting out in internet marketing is exactly always awesome
to e-business newcomers, even if they are experienced business
professionals or marketing experts. Internet marketing is truly
original and quite different from traditional marketing. The
complication is compounded for those who do not have vast
experience in commission or marketing a business. Whatever the
state of affairs, many new internet entrepreneurs ponder the idea of
hiring an internet marketing expert to get their internet-based
business off the ground.

There are different types of internet marketing experts who
provide an assortment of levels of support and services. Hiring or
astringent to a full-service internet marketing expert can be
quite well-appointed, but using limited services of an internet
marketing expert can be both cost-effective and to your advantage for
a new internet business. Another option to hiring an internet
marketing expert is to follow training and enlightening
opportunities in internet marketing that will organize you to
become an internet marketing expert yourself.

Some services accessible internet marketing expert firms take account of:

1. Preparation of marketing plans

2. Internet marketing consulting services

3. Management of explicit internet marketing campaigns

4. Full-service planning and management of the internet
marketing program

Having an internet marketing expert craft a marketing plan that
is specific to your business is a good way to gain an
beginning to internet marketing and to realize your internet
marketing probable. A marketing plan prepared by an internet
marketing expert should contain an analysis of your business and
your industry as well as identifying and evaluating your
competition and recommending a niche market for you to target.

The internet marketing expert should also summarize internet
marketing strategies for you to use to reach your target market
and to drive targeted traffic to your website. Specifics of your
planned internet marketing campaign should be included in the
marketing plan along with milestones and an internet marketing
budget. Using an internet marketing expert in this capacity will
provide you with a clear internet marketing plan that will serve
as a guide for your internet marketing program.

Internet consulting services provided by an internet marketing
expert can be provided one-on-one, through classes or through
coaching. Generally, such consulting services bring about the same
thing as a marketing plan prepared by an internet marketing
expert, but they are less formal and more projected to condition
you to prepare and administer your own marketing plan and
program. Working with an internet marketing expert on a
consulting starting point is a great way to learn about internet marketing
and to prepare yourself to manage your own internet marketing
program.

Sometimes you may find it advantageous to hire or contract an
internet marketing expert to manage a unambiguous area of your
internet marketing operation that is time consuming. Search engine
optimization and pay-per-click management are examples of these
specific activities that may benefit from the use of an internet
marketing expert. Both have need of continuing monitoring and adjustments
to be recurrently effective and cost-efficient. connecting campaigns
are also ongoing, time uncontrollable tasks that you may want to
consider outsourcing to an internet marketing expert.

A full-service internet marketing expert generally provides a
wide-array of internet marketing services. Surrounded by them are the
marketing planning tasks of reviewing the industry, identifying
the competition, analyzing the market, analytical a target
market, developing a exclusive selling scheme, identifying
marketing methods, and planning the marketing budget. Once the
marketing plan is in place and approved by you, the full-service
internet marketing expert actually launches and manages your
internet marketing campaign.

Considering all of the levels of service that an internet
marketing expert can provide will help you to make your mind up whether or
not to hire an internet marketing expert. The main advantages of
using the services of an internet marketing expert are access to
knowledge and freeing up your time. The shortcoming, of course,
is the cost associated with the use of an internet marketing
expert. In making that central decision for your unique business,
a cost-benefit analysis can provide guidance to make certain that you
make the best decision for your business.

SEO News - To path Search Engine Optimization behavior

Optimizing your website so as to increase huge traffic frequently, needs much amount of your time and exertion. It cannot be achieve in a quick time. It require proper planning in finding out the best possible ways to exert a pull on visitors to your website. If you fail to optimize our website more often, then the result will not be much to your advantage for you.

It's always well again to update ourselves with the most modern SEO news available. Every now and then, a better technique evolves which prove very much beneficial in making your website search engine optimized. Digging dip into the information available on the in progress SEO news and applying the same for your website can prove better for your website. You can find incompatible ideas at times but outstandingly you will be able to take up lots of knowledge on the latest SEO news.

In order to make a website completely search engine optimized, it is advised to follow an easy design with a regular homepage along with easily viewable site index. By this way, search engines and people will be able to find your website without problems.

The keywords selected for using in the website also decide whether the website will achieve to increase higher rankings in the an assortment of search engines or not. Now days, the suitable keywords for your particular website is easily available either for free or by expenditure a small amount. Often, it's also becomes easy to find out the proper keywords on your own.

The decide factor in making a website search engine friendly is its filling along with proper usage of keywords. A website rich in filling can prove very much helpful. The usages of keywords in a scrupulous content of the website need to be within limit. Else, these websites can be even disqualified by the various search engines or can be ignored by the many visitors visiting the websites.

Abbreviation the above facts, it can be said that in order to get noticed by the main search engines, it's vital to apply the basic SEO tips and techniques. The most wanted result will depend on how you will be able to make your website search engine responsive. Get learned about the various SEO news repeatedly and try to implement in your own website in actual fact which will without doubt prove boon for your website.

SEO Service search engine marketing company offers affordable search engine optimization (SEO), link building, content writing, email marketing, search engine and directory submission service.

Free Internet Marketing Methods That is Blogging

Many teenagers have resorted to blogging as an outlet for their emotions, a little online nook where they can blurt out whatever just bugs them or whatever makes them feel elated.

It's been years since blogging has been practiced. But it's just recently that it has been considered as one of the addicting fads.

What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. A blog could be set up to no cost at all, and can be used for just for the fun of it or for business reasons.

Blogging for your Internet business is one surefire way to boost the visibility of your products and services. Here are a few ways to boost your internet advertising with the help of a blog:

1. Make your clients or customers abreast on your website's alterations. Your new products and affiliate websites could also be announced through your blog.

2. Keep track of your business goals and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

3. Publishing is a very easy process with blogging.Air your opinions, advice or reviews on specific services or products that are related to your business.

4. Include links that will carry back links and consequently improve your ranking on search engines. This could be better executed through putting well-written articles in your website. Affiliate links could also be included in your blog to earn more extra income.

5. Collect reaction through the capacity of blogs to fetch comments from your blog readers. You can learn and improve your products and services through with the feedback from your readers.

6. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs.

So, how do you set up a blog? Here are some of the options you can make use of to take advantage of this fun way to advertise your Internet business.

Either you load a blogging software or let a blogging hosting service do it for you. Host services such as LiveJournal and Blogger.com are the most popular in this field. Those hosts will provide you with easy information on how to put up your blog.

How To Protect Your Search Engine Rankings

Your website's ranking on search engines is a vital element of your overall marketing campaign, and there are ways to improve your link popularity through legitimate methods. Unfortunately, the Internet is populated by bands of dishonest webmasters seeking to improve their link popularity by faking out search engines.


The good news is that search engines have figured this out, and are now on guard for "spam" pages and sites that have increased their rankings by artificial methods. When a search engines tracks down such a site, that site is demoted in ranking or completely removed from the search engine's index.


The bad news is that some high quality, completely above-board sites are being mistaken for these web page criminals. Your page may be in danger of being caught up in the "spam" net and tossed from a search engine's index, even though you have done nothing to deserve such harsh treatment. But there are things you can do - and things you should be sure NOT to do - which will prevent this kind of misperception.


Link popularity is mostly based on the quality of sites you are linked to. Google pioneered this criteria for assigning website ranking, and virtually all search engines on the Internet now use it. There are legitimate ways to go about increasing your link popularity, but at the same time, you must be scrupulously careful about which sites you choose to link to. Google frequently imposes penalties on sites that have linked to other sites solely for the purpose of artificially boosting their link popularity. They have actually labeled these links "bad neighborhoods."


You can raise a toast to the fact that you cannot be penalized when a bad neighborhood links to your site; penalty happens only when you are the one sending out the link to a bad neighborhood. But you must check, and double-check, all the links that are active on your links page to make sure you haven't linked to a bad neighborhood.


The first thing to check out is whether or not the pages you have linked to have been penalized. The most direct way to do this is to download the Google toolbar at http://toolbar.google.com. You will then see that most pages are given a "Pagerank" which is represented by a sliding green scale on the Google toolbar.


Do not link to any site that shows no green at all on the scale. This is especially important when the scale is completely gray. It is more than likely that these pages have been penalized. If you are linked to these pages, you may catch their penalty, and like the flu, it may be difficult to recover from the infection.


There is no need to be afraid of linking to sites whose scale shows only a tiny sliver of green on their scale. These sites have not been penalized, and their links may grow in value and popularity. However, do make sure that you closely monitor these kind of links to ascertain that at some point they do not sustain a penalty once you have linked up to them from your links page.


Another evil trick that illicit webmasters use to artificially boost their link popularity is the use of hidden text. Search engines usually use the words on web pages as a factor in forming their rankings, which means that if the text on your page contains your keywords, you have more of an opportunity to increase your search engine ranking than a page that does not contain text inclusive of keywords.

What is robots.txt File and How to Best Use it For Your Benefit?

Duplicate content is a big threat to a SEO company as it can affect the ranking of a site but in certain cases it becomes necessary to put up such content on the site especially when you want to provide the printable version of a particular page to the viewers. You might be thinking if there is a way to avoid the search engines from indexing a page and the answer is the robots.txt HTML code. What is robots.txt File and How to Best Use it For Your Benefit? For those who are new to SEO when the robot.txt file command appears before a page it instructs the search engines to stay away from that page. This command is especially useful when there are same pages on the site or some sensitive data which you do not want to be public. Images, javascript and stylesheets can be excluded from indexing using this command this will also save on bandwidth.

It should be understood that robots.txt is a mere instruction for the search engines and it will be very foolish if you use it for sensitive data. If in case the search engines are not able to locate the robots file then there are all possibilities that the data is indexed by them. So it is better to use a combination of methods for protecting sensitive data.

It should be known that the search engines do not search the whole site to find the robots.txt file but the main directory located here www.mysite.com/robots.txt. The robots.txt should be located in the main directory for the search engines to find it and do not index the files you do not want to be indexed. If it is not so placed then you cannot blame the search engines for indexing all the pages.