Affiliate Marketing at a Glance with Google

Regarded as one of the choice Internet marketing systems offered to small businesses, affiliate marketing has caught the attention of accomplished entrepreneurs across the globe. With virtually no risk involved in the affiliate marketing game, payment is made only after results are provided. That is one of the several reasons that this form of trade has such a high level of popularity. And with a considerable number of programs currently available online, it is critical to make yours shine brightly above all other professional affiliate marketing systems.

Those with affiliate marketing expertise can easily secure an income of five figures per month. However, less than 5 percent of all individuals involved in these affiliate programs reach this milestone. A huge blunder that many affiliate potentials make is trying to merchandise too many products instead of concentrating on one particular market. In lieu of dispersing your endeavors, focus on your passion, advertise it, and sell it to the best of your abilities.
It is your responsibility to research the product or services that you are offering to the public. With the information you gather, you can produce a resource that builds your credibility with future customers and fellow affiliates. When you have the confidence of your peers, you are building trust in the world of affiliate marketing.

Once you have decided the affiliate market you are interested in, it is time to actively recruit partners. It is in your best interest to find individuals that have already developed traffic and would profit from your offer. You should provide your partners with promotional material, and make their affiliate marketing job as fun and easy as possible. Always keep in contact with your partners, and be sure to deliver updates or changes on products and services. It is also advisable to send tips on how to be successful in the marketing environment.

Promotion is a major component in any form of marketing. Several top affiliates use pay-per-click search engines. A huge blunder that many affiliate potentials make is trying to merchandise too many products instead of concentrating on one particular market. In lieu of dispersing your endeavors, focus on your passion, advertise it, and sell it to the best of your abilities. However, use these search engines with caution. If you don't know what you are doing you may lose money. It is best if you discover how to obtain natural search results or employ a search engine marketing firm.

Becoming a marketing guru is definitely not something that will happen overnight. Affiliate marketing takes research, motivation, and most of all, patience. You should provide your partners with promotional material, and make their affiliate marketing job as fun and easy as possible. Always keep in contact with your partners, and be sure to deliver updates or changes on products and services. But, as with all things, in the end it is all worth it.

To keep yourself motivated and to receive more helpful information about the nuts and bolts of starting and maintaining a profitable online business subscribe to one or more online e-zines and read every line of every issue. There are also many e-books and e-courses full of step-by-step, how-to instructions to help you get started in this profitable business.

3 Keys to Google Success

The word "Google" has almost entirely replaced the term "search engine." It goes without saying, then, that a formidable presence on Google is necessary for a successful internet marketing strategy. Below are the three most important keys to achieving top Google ratings.

1. Make Sure Your Copy and Content are Rich with Keywords.

Think long and hard about the keywords that people will use when searching for your product or service. Then make sure that the copy and content of your website are full of those keywords. The more keywords you have in your copy, the more likely it will be that your website will have a high Google ranking.

Let's say that many people searching for your product are likely to use the keyword "virtual assistant software." When you're creating your website, make a separate page dedicated to this keyword. Ideally, you'll use the keyword in a headline, the first sentence, and wherever else it fits in logically. You should try to use only one or two keywords per page, and ensure that your copy is focused on the keyword.

Including keyword pages will improve your page's ranking. Make sure your copy is rich and in-depth. The pages with the most relevant copy will be ranked highest.

2. Make Sure Search Engines Can Read Every Page on Your Site.

Many marketers are surprised to learn that search engines can't navigate much of their content. It only makes sense that you won't get high rankings if the search engines can't read your site.

Search engines can only read words. If your site is dynamic, or if it includes Flash or Java, it's likely that the search engine can't read your site. It often happens that search engines can't navigate your site correctly, even if they can read the content. If your site doesn't include links or a site map to tell the search engine where to go next, it will just bounce around.

To see what Google indexes on your website, go to Google and type site:www.yourdomain.com. The results will show you the titles and descriptions of pages that Google can find on your site. If there are no titles or descriptions, then it's likely that your target audience won't be able to find you.

3. Links, Links, and More Links.

Search engines use links to determine your site's reputation and popularity. The search engines give higher rankings to pages that have links from relevant and important sites.

Link building has become a sophisticated process in the last few years. In essence, link building occurs when you find websites related to yours and have them link to your site. People naturally link to sites that have high-quality and relevant content, but you have to get other people to notice you in order to get those links. So try to get links from press releases, articles, directories, and social media sites.

If you have a well-established site with history, make sure that you don't increase the total number of links to your site by more than 10-15% each month. This may cause the search engines to believe that you're artificially inflating your link popularity. If you have a newer site, however, you can build links at a faster rate since you don't have an established history. Linking ensures that your position is stabilized in the search engines and that you get traffic from sites that link directly to you. But don't sit back and relax once you've established good links and a high search engine ranking. Link generation is an ongoing process.

You can also use the services of an SEO expert or internet marketing professional who specializes in search engine promotion. Using such a professional, or using the three strategies mentioned above, will ensure that you get the highest Google rankings and enjoy great success!

About Us

Search Engine Optimization will surely bring in traffic to a website, but note that S.E.O and S.E.M are just two parts of a marketing mix. It is just a part of online marketing strategy that has to be carefully implemented in a marketing campaign. It is found that many site owners do not get potential customers in spite of high ranks in search engines.

10 SEO Mistakes that can hurt your rankings

Make your self aware of top Big Seo Mistakes

Lack of consistency and maintenance

Our friend Shane often encounters clients, who believe that once you optimize a site, it is done foreve. If you want to be successful, you need to permanently optimize your site, keep an eye on the competition and – changes in the ranking algorithms of search engines.
Concentrating too much on meta tags

A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming a thing of the past. You can create your meta keywords and descriptions but don't except to rank well only because of this.
Targetting the wrong keywords

This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can't think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.

Lack of keywords in the content

Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.
Ignoring the Title tag

Leaving the
Ignoring URLs

Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs.
JavaScript Menus

Using JavaScript for navigation is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can't do without, you should consider build a sitemap (or putting the links in a noscript tag) so that all your links will be crawlable.
A Flash website without a html alternative

Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Search engines don't like Flash sites for a reason – a spider can't read Flash content and therefore can't index it.
Using only Images for Headings

Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are important SEO items. If you are afraid that your h1 h2, etc. tags look horrible, try modifying them in a stylesheet or consider this approach: http://www.stopdesign.com/articles/replace_text.
Backlink spamming

It is a common delusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/newgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are quality backlinks

What is robots.txt file

The Secret of robots.txt in the eyes of Search Engines!

Read for creating error free robots.txt

Although the robots.txt file is a very important file if you want to have a good ranking on search engines, many Web sites don't offer this file.


If your Web site doesn't have a robots.txt file yet, read on to learn how to create one. If you already have a robots.txt file, read our tips to make sure that it doesn't contain errors.

What is robots.txt?


Robots.txt is a text (not html) file you put on your site to tell search robots which pages you would like them not to visit. Robots.txt is by no means mandatory for search engines but generally search engines obey what they are asked not to do. It is important to clarify that robots.txt is not a way from preventing search engines from crawling your site (i.e. it is not a firewall, or a kind of password protection) and the fact that you put a robots.txt file is something like putting a note “Please, do not enter” on an unlocked door – e.g. you cannot prevent thieves from coming in but the good guys will not open to door and enter. That is why we say that if you have really sen sitive data, it is too naïve to rely on robots.txt to protect it from being indexed and displayed in search results.
Locations of robots.txt


The location of robots.txt is very important. It must be in the main directory because otherwise user agents (search engines) will not be able to find it – they do not search the whole site for a file named robots.txt. Instead, they look first in the main directory (i.e. http://mydomain.com/robots.txt) and if they don't find it there, they simply assume that this site does not have a robots.txt file and therefore they index everything they find along the way. So, if you don't put robots.txt in the right place, do not be surprised that search engines index your whole site.

How do I create a robots.txt file?

So lets get moving. Create a regular text file called "robots.txt", and make sure it's named exactly that. This file must be uploaded to the root accessible directory of your site, not a subdirectory. It is only by following the above two rules will search engines interpret the instructions contained in the file. Deviate from this, and "robots.txt" becomes nothing more than a regular text file, like Cinderella after midnight.


Now that you know what to name your text file and where to upload it, you need to learn what to actually put in it to send commands off to search engines that follow this protocol (formally the "Robots Exclusion Protocol"). The format is simple enough for most intents and purposes: a USERAGENT line to identify the crawler in question followed by one or more DISALLOW: lines to disallow it from crawling certain parts of your site.

1. Here's a basic "robots.txt":

User-agent: *
Disallow: /

With the above declared, all robots (indicated by "*") are instructed to not index any of your pages (indicated by "/"). Most likely not what you want, but you get the idea.

2. Google's Image bot:

Lets get a little more discriminatory now. While every webmaster loves Google, you may not want Google's Image bot crawling your site's images and making them searchable online, if just to save bandwidth. The below declaration will do the trick:

User-agent: Googlebot-Image
Disallow: /

3. Disallows all Search Engines

The following disallows all search engines and robots from crawling select directories and pages:

User-agent: *
Disallow: /cgi-bin/
Disallow: /privatedir/
Disallow: /tutorials/blank.htm

4. Target multiple robots in robots.txt.

You can conditionally target multiple robots in "robots.txt." Take a look at the below:

User-agent: * Disallow: / User-agent: Googlebot Disallow: /cgi-bin/ Disallow: /privatedir/

This is interesting - here we declare that crawlers in general should not crawl any parts of our site, EXCEPT for Google, which is allowed to crawl the entire site apart from /cgi-bin/ and /privatedir/. So the rules of specificity apply, not inheritance.

5. Where can I find user agent names?

You can find user agent names in your log files by checking for requests to robots.txt. Most often, all search engine spiders should be given the same rights. in that case, use "User-agent: "*" as mentioned above.

Basic tips and tricks

1. How to disallow all spiders to index any file

If you don't want search engines to index any file of your Web site, use the following:

User-agent: *
Disallow: /

2. How to allow all search engine spiders to index all files

Use the following content for your robots.txt file if you want to allow all search engine spiders to index all files of your Web site:

User-agent: *
Disallow:

3. Where to find more complex examples.

You can find such examples with the following websites:

http://www.cnn.com/robots.txt
http://www.nytimes.com/robots.txt
http://www.spiegel.com/robots.txt
http://www.ebay.com/robots.txt

Your Web site must deal with a proper robots.txt file, if you want to have good rankings across all the search engines. Only if search engines know what to do with your pages, they can give you a good ranking though :).

How to Create a Sitemaps for Search Engines?

Learn quickly creation of sitemaps for Webistes

What is sitemaps?


A site map works much like a Table of Contents (see 'How to Add a Table of Contents to a Web Page'). Use a Site Map if you have a large site with many different pages and target links (see 'How to Add a Target Link to a Web Page'). This tutorial requires a basic knowledge of HTML (see 'How to Learn HTML') or a web design application (see 'How to Choose a Web Design Application').



7 easy way to create sitemap for webistes

1. Create a Site Map using a word-processing program or a sheet of paper. Be sure to include all pages and necessary target links.


2. Start a text-editing program, such as EditPad or Notepad. Open the page where the Site Map will be located, or create a new page for the Site Map.


3. Position the cursor at the insertion point.


4. Copy and paste the Site Map from the word-processing program, or type it in manually.


5. Link to each referenced page or target link using the command. Be sure to close the command with.


6. Save the page and preview it in a browser. Check all links to make sure they are valid.


7. Upload the page to your website and re-check the links.


Following points keep in mind while creating sitemaps


1. If you have a Table of Contents, navigation bar or buttons on your web site, be sure to update them to include the Site Map.


2. Some web design applications, such as Microsoft FrontPage and Macromedia Dreamweaver, have tutorials or built-in commands for creating a Site Map. Check your web design application's Help file for more information.


3. Visit the Site Map on your favorite sites for ideas on how to create and organize your site map.


4. Always verify your links and make sure the pages you are linking to are current.

Search Engine Friendly Sitemaps

Sitemaps and Why they are much Essential to our sites?


Importance of Search Engine Friendly Sitemaps


Most webmasters often see site maps as redundant and thus, by extension, useless. Though this may be true of you build just so that you have one, a sitemap is used for numerous purposes that are essential for a successful website. Thus the purpose of this writing: Highlighting of the importance of a sitemap, and how it can be constructed to meet your specific needs.

1. Purposes of navigation


Like any place in the world, people need maps for even the smallest sites out there today- websites especially. And the sitemap is an answer to that need: if a user ever can't find a page they had seen before, or get lost in your site (and your search function proves ineffective), then the sitemap acts as their guide. It provides a convenient, effective and highly efficient (thus conveying ease of use) method with which to surf your website.

2. How To Convey Site Theme


Most visitors want the "big picture" of a site in the first few seconds they are there. And that is where your sitemap comes in: A quick ten second glance with tell most visitors quickly what they want to know about your site, and if they want to stay there or not. If you save them time, the visitors will be highly appreciative. After all, if they don't find what they want quickly, they will find a site that will cater to them- and give them what they want.

3. Optimization of Site - In Search Engines and Design Purposes


A full sitemap contains a link to every page in your website- all on one single page. This makes it optimal for search engine web crawlers, which are what rank your site on their search engine. A site map allows almost daily updates to crawlers for additions to your site, thus increasing exposure to searchers. Not a page is missed! Besides being very convenient for users, the site map is thus placed on the front page of your website- so that every link is followed by search engine web crawlers, and categorized and accounted for in your placement on the search list.

4. Relevance to Organization


A quick overview is available to a site designer/content writer of a website with a full site map. Everything is organized, and sorted with relevance to a specific topic (and especially your overall theme). A quick glance at the sitemap will remind you of what you have finished, and what still needs to be done to improve your site.Sitemaps maps must be implemented for sites of the appropriate (large) size since they require a lot of work/maintenance. How else will your site get big? With the design in mind, plans in motion, and a site map in the works, one is almost assure success.

Link Building | Build Reciprocal Links

How to build Reciprocal Links

One common link-building tip calls for trading links with companies offering information or products compatible or synergistic to your own. These should not be Web sites directly competitive with your own, but instead be complementary. Sounds simple enough, right? But, the question then arises: "Where do I start?"

For the well informed, there's a gold mine of strategic linking and partnering opportunities out there. You just have to know where to look. There are multiple ways you can locate companies who are well suited to send you targeted traffic while at the same time improving your link popularity and rankings:

1. Check Your Competitors Link


Take advantage of free services like Link Popularity Check to find all the sites that link to your competitors. Click the Details link to view the list. If your product or service is stronger than your competitor, then consider visiting some of these sites and approaching them in regard to linking to you as well, or as a replacement to your competitor depending on the situation. These sites have already demonstrated an interest in linking to Web sites similar to your own, so many will be ideal candidates.


2. Search Catalogs for complementary Sites


Major category-based engines like Yahoo!, Looksmart, and Open Directory divide their content into topics. You can often find a neatly organized list of sites that are complementary to your own by browsing these categories. Visit the sites you find and contact them in regard to adding a link to your site, or to specific content you offer.


3. Link Check complementary Sites


If you have strong competitors, or simply prefer to not go head to head with your competitors, link check complementary sites! A major site that is complementary, but not competitive to your own may offer an array of links that are also complementary. Find Websites that cater to the same audience you do, but do not sell the exact same things.

In addition, many engines such as Google calculate link reputation for all sites that link to you. Therefore, linking sites having a greater popularity or link reputation will affect your own link reputation to a much greater degree. Once you have a decent link reputation, you'll find it to be much easier to obtain top rankings when you go to optimize your content.


When you do request a link trade

* Be sure you have developed genuine content on your Web site of interest to the trading partner. Take the time to point out specific articles that would be of interest to THEIR visitors. Tell them they can host the article on their Web site if they'll simply credit you as the source and add a link to your site. Do all the work for them. E-mail them the page with a discrete credit at the bottom. Be sure the link to your site contains your important keywords to bolster your rankings on those keywords.


* Explain the advantages to the potential link partner and the advantages your site has to their visitors. They must clearly understand how linking to you benefits them.


* If you plan to link back to them as an enticement, consider telling them where the link will be placed, or set the link up in advance with the stipulation that you'll be glad to leave it there if they'll be kind enough to link back to you.


* Take the time to look over their site and then suggest where a link to you might be appropriate. Consider supplying example text to make this easy for them. Look for pages with relatively few outgoing links. Your link reputation, at least on Google, will be reduced in relation to the number of other links on the referring page.


* Most importantly, personalize your e-mails! You must distinguish yourself from all the spam most Web site owners are swamped with daily. If the link is particularly important to you, call them personally on the phone, write them a letter, or send a fax to show them you're serious.


Anytime you do achieve a link to your site, consider submitting the domain or the page the link resides on to ensure that the search engine sees it and updates your link popularity score. If the page with your link is never indexed, then your link popularity score will never improve. Of course, links also benefit you through increased traffic, so link popularity and improved rankings are not the only benefits you'll receive.

How to Build Backlinks with the help of Search Engine optimization?

Ways You Can Attract Visitors to Your Website

It's 2007 and this is the internet. It has never been any easier to make money on the internet than it is today. The key to making money is by attracting visitors to your sites. To build traffic to your site it is very important to use major search engines such as: Google.com, Yahoo Search, & MSN. Building links that point back to your website is your main key to success.




1 - Article Marketing

One of the first and most effective link building methods, that link back to your site is by submitting articles to article submission sites. You simply write an article and use the "author's resource box", to provide a link pointing back to your website. Article marketing is such a great way to build back links to your site. Not only does it drive "targeted" traffic to your website, but overtime the links build up to raise the Google Page rank of your website.


2 - Blog Commenting

Blog commenting is the simple link building method of finding a blog that relates to the content your website provides and commenting on a blog article with a link pointing back to your website. For example, if you have a website that sells "computer accessories", then you would want to go to a blog that mainly talks about computers. At the end of this comment, simply put a link on there that directs visitors to your website.


3 - Directory Submission

Blog commenting is the simple link building method of finding a blog that relates to the content your website provides and commenting on a blog article with a link pointing back to your website. For example, if you have a website that sells "computer accessories", then you would want to go to a blog that mainly talks about computers. At the end of this comment, simply put a link on there that directs visitors to your website.


4 - Forum Posting

Let's say your site sells or provides content that is related to computer accessories. It would be wise to find a forum/message board that relates to what your website has to offer. Go to Google search and type in quotations "Forum + Your Niche". Since our "example niche" is Seo Sem services, we type in "Forum + Seo Sem services". A list of forums should come up.

You can sign up for as many forums as you like. The key to forum posting for back links is to put the link to your website in the signature. A signature will show up in every single one of your posts. Every time you contribute to the board with a "quality post" people will see your signature, and Google will recognize it as a link pointing back to your site. Forum posting is one of the most powerful ways to build links to your website.
After ample of backlinks sit and watch search engine traffic at you door :)
There are literally hundreds of ways to get links to build traffic to your site. These are just the more popular ways of 2007. Link building can take time, but you will eventually gain long-term traffic from it. It is better to just be patient and gradually build tons of links, until you start receiving established search engine traffic. Remember, an overwhelming majority of your sales will come from search engine traffic.

"Google Ranking"

If you want to improve your Google ranking, I have some interesting information in today’s article that you will find very useful.

Google is currently the premier search engine utilized on the Internet today. Thus, with some very good rankings in the Google search engine, you can be well on your way to seeing your web traffic explode.

I have provided three seo tips below for you to use while conducting your seo work to improve your Google rankings.

1. First is the H1 tag for the title of your web page.

Inside of the H1 tag for the web page, make sure that you include the title you desire for the page.

2. Second is the title tag for your web page.

In the title tag, place only the keyword and/or keyword phrase(s) you want to emphasize for the web page.

3. Third is bold keywords and keyword phrases for your web page.

Bold the keyword or keyword(s) for the web page within the first 50 words on the web page and within the last 50 words on the web page.

Take the time to implement these seo tips into your seo efforts to help improve your Google rankings.

In a short period of time, you should be able to measure an improvement in your Google rankings by using these seo tips.

If you would like to learn more about search engine optimization, take a moment to click the ebook graphic provided below to visit my website SEO Tips 4 U and order my ebook “SEO Essentials For A Top 10 Search Engine Ranking”.