How Marketers Can Use Yahoo! Pipes to Increase Their Online Sales

While RSS end-user adoption has been relatively slow, marketers have jumped at the chance to use this new internet channel increase their online sales.

If you're new to the world of RSS --- RSS is a simple technology that allows you to deliver your online content directly to your subscribers, other websites and the search engines. It helps you improve your content delivery, as well as increase your online traffic and reach, and even conduct business intelligence more easily.

RSS content is delivered through so-called RSS feeds, which are just simple files that carry your online content. Each of these simple files containts multiple "stories" that you may want to deliver to your audiences, called "content items". A content item can be anything … an article, a blog post, a whole newsletter issue, a sales letter and so on.

But there is more to RSS than simply getting your content out.

One of the fields of RSS marketing is also NewsMastering, which allows you to:

[a] take multiple third-party RSS feeds,

[b] mix them together,

[c] filter your new mix using various keywords that you're interested in,

[d] use the mix and your filters to create a new stream of content, pulling together all the content items from dozens or hundreds of other RSS feeds … but only the content items that match your filters.

You can now take this stream of content and either subscribe to it yourself, if for example you want to find out immediately what the market is saying about you, what it's saying about your competitors, and what your competitors are doing themselves.

Or you can take this stream of content and display it on your website to:

[a] enrich the visitor experience, by giving them access to the latest and most relevant list of content from your field, such as the latest news in the field you are covering … and do so automatically;

[b] by doing so also making your website more search engine friendly, thus increasing your rankings.

But up until now doing all of this was quite complicated and really wasn't accessible to most internet marketers.

But no longer so …

YAHOO! PIPES CHANGES THE LANDSCAPE

http://pipes.yahoo.com is the latest offering from Yahoo!, finally bringing the premise of NewsMastering to the mass market, and actually putting it on steroids.

The general idea behind Yahoo! Pipes is to allow its users to "easily" connect various internet data sources, mix them together in various ways, add additional functionality to them and create a new single output, pertaining directly to your settings.

While this may sound alot like the standard RSS aggregation & filtering we mentioned above, it actually goes much further than anything on the market in enabling you to manipulate outside sources and come up with a new content output, all of this in a visual programming environment.

The "old services" simply allowed you to combine various RSS feeds, set some basic rules on how you want to get content from them, such as limiting the output to only the content items that match your keywords and removing duplicates, and get a new single RSS feed from them. You could then subscribe to this RSS feed in your RSS Reader (for business intelligence purposes) or use it to display its contents on your website.

But Yahoo! Pipes goes much further.

[BTW - in the Yahoo! Pipes glossary, a pipe is an output you create from mixing and manipulating various content sources]

[a] Aggregate and Filter any XML Feed

Aggregate any kind of XML feed, not just RSS, which means that if your application provides an XML data output, you can now aggregate that data feed with other different feeds you might be interested in, and create a single RSS feed that you can subscribe to in your RSS Reader. Just as an example, imagine having an RSS feed that brings you various data from your organization in a single output, such as the latest sales data from your webstore, latest account of company expenses, notifications of new employees, important team communications, your website visitor counts and so on. It even lets you combine other pipes into a new single pipe.

[b] Content Manipulation

Apply various filters, such as a keyword content filter to give you only the content you're interested in, sort, count, truncate, join or even create your own filters. It even lets you add your own input fields. For example, you could create a pipe that aggregates all the RSS feeds from top online retailers, and include an input field that allows you to enter the name of the product you want the latest deals on, and then creates an on-the-fly output with the latest deals for this product. Essentially, it allows you to add simple or advanced search functionalities to filter out only the content you're really interested in ... from hundreds or even thousands of content sources.

[c] Social Applications

Browse through pipes created by other users to either use them as an end-user, or use their pipes to create your own new pipes. It of course also allows you to make your own pipes public and even provide them as a service to end-users.

There are really almost countless opportunities of what you can do with Yahoo! Pipes, and various new applications will surface when the service gets some milage.

The best part is, you can either create your own application that you use when the need arises from the Web, or an RSS feed that you subscribe to in your RSS Reader, to constantly deliver to you the content that you want. Or you can use the RSS feed to display that content on your website.

All of this is done through a visual interface, which might be daunting for the average user, but shouldn't present a problem to marketers that either have the time to learn the ropes or pay a little something to a person that already has.

HOW MARKETERS WILL PROFIT

If you're thinking of how you can profit from Yahoo! Pipes as a marketer, there really are countless opportunities.

[a] Provide highly relevant streams of content on your website to enrich the visitor experience.

[b] Become a preferred access point to relevant and latest content in your industry.

[c] Build applications that allow your visitors to easily access the content they're interested in.

[d] Take your business intelligence activities to the next level.

And much much more ...

With all the capabilities available through Yahoo! Pipes, countless new opportunities will certainly arise quickly.

The best part is, you can now more easily take advantage of them.

Build a Yahoo Web Site Fast With Yahoo Design Tools

Your web site makes a statement about who you are. If you’re like most business owners, you want that statement to be, "We’re a thriving, growing business." And if you’re like most business owners, you don’t want to spend a lot of money hiring a web designer. Yahoo Web Design Tools can help you create the Yahoo Web Site you want, easily and quickly. When you host your web site with Yahoo Small Business, you get a free domain and Yahoo Design Tools.

Web design does not have to be either expensive or difficult. Even if you know nothing about web design or HTML, you can create an excellent web site. When you use Yahoo Small Business Web Hosting, you’ll build your own web site from scratch. Yahoo Small Business web hosting offers a checklist that walks you through the entire process of building your Yahoo web site, from scratch. Build your site right on your Yahoo web hosting account, and you’re ready to go.

With the design tools from Yahoo Small Business, you can choose a professionally designed template for your Yahoo web site, and customize the template you choose. In fact, when you set up your Yahoo web site, you may find the perfect template for your type of business. For example, Yahoo Small Business web hosting has templates created especially for law firms. Whether you use a Yahoo Small Business web hosting design template as-is, or customize it to fit your needs, your Yahoo Small Business web site will make the statement that your business is ready to serve your customers.

When you set up your Yahoo web site, you can add forms without knowing any HTML, include driving directions and maps to help your customers find you easily, and customize your web site with as many pages as you need. With Yahoo small business web hosting, you’ll have unlimited web hosting, so you can create as many web pages as you need, store audio and video files, and have up to 1,000 email accounts and unlimited email storage to keep track of communications with your customers.

When it comes to web design, most designers say that from good, fast and cheap, you can choose two. When you choose Yahoo web hosting and Yahoo Small Business design tools, you don’t have to choose. You’ll get a great design, set it up yourself in no time at all, and get the design tools free with your Yahoo web site.

Yahoo Small Business is your perfect choice for creating your web site quickly, easily and without learning a complicated programming language or going to design school. Your unlimited Yahoo web hosting lets you communicate with your customers, make a great first impression on your customers, and keep your Yahoo web site up and running. Yahoo Small Business is your partner in running an online business that gets results.

When it comes to creating a web site that speaks for your business, Yahoo Small Business web hosting gives you the design tools, the unlimited storage and bandwidth, and the support you need to excel.

Yahoo Guidelines For Submission And Optimization

Will your website rank higher in yahoo search engine pages? Will you get listed in yahoo? These are the general questions that come in your mind while optimizing for yahoo. For this you need to follow certain submission and optimization guidelines to get listed.

To get listed in the yahoo, first step is to find the suitable category page that best suits your website. Keep searching until you find the right category. Submitting in the most specific category increases your website chances of getting listed easily and earlier. Keep your Meta tags descriptions short. Do not use heavy promotional language or brand name in your descriptions. Make sure your site is entirely complete before you submit. If your site is not up to 100% or running it can be blacklisted. Do not submit site having an under construction page. Yahoo gives preference to a site having clean basic design and good content.

Yahoo discards off the title that looks like promotional ad copy. This seems to be odd especially in a business that seems to be all about promoting yourself. So ignore the phrases like Best and unrivaled service in the title. Some times overdose of SEO in your copy can hurt you. Follow the yahoo instructions or else if you do not follow their rules and guidelines they will ban you.

Do not try to put in the submission form any type of misinformation that is wrong or on par with fraud for them. Other point is that yahoo requires the site to list the physical address of the business. They do not accept post office box type of address. This keeps the scam doers out of their search engines.

Yahoo prefers original and unique value content with a genuine value for the reader. Pages designed primarily for human being are ranked higher. Use hyperlinks to assist people finding interesting and related content. Use Meta tags in description that accurately describes the contents of your web page.

Avoid these tasks in the procedure of yahoo optimization for a website. Do not stuff your pages with duplicate or repeated content. Yahoo can penalize you for spamming. Don’t use doorway pages. Do not use any method to partially inflate search engine ranking. Don’t participate in link exchange with link farms. Don’t stuff your pages excessively or off topic keywords. Do not use text with same coder as the background color or text that is not easily read, too small or is placed in an area of the web page not visible to users. And the final instruction is do not use any cloaking techniques.

Yahoo is among the major search engines that exist in the World Wide Web and considered one of the most favorite by internet users. Submission and opmization in yahoo increases the chances of increase in traffic generate more queries and leads. Therefore Yahoo search engine submission and optimization service is on the priority list for all SEO companies. Client major need also includes the yahoo search engine submission and optimization service on the priority basis.

Free Web Analytics

See the money coming to your website with SEMSEO’s Free Web Analytics services.

We know the worth of your every dollar spent and to make it evident that you have invested it right, our web analytics services go along with you end-to- end. SEMSEO’s web analytics services are to enable you to fine tune your marketing strategy and to ensure overall success in optimization campaign. Keep an eye on your improved share of market, your return on investment and sales conversions with our web analytics system installed on your website for absolutely free.

What you get in our web analytics services?

SEMSEO’s web analytics services have been divided into two components:

Off-site web analytics.

On-site web analytics.

Off-site web analytics services are rendered right in the beginning of the optimization campaign. Our off-site web analytics confer web measurement of SEO potential of your website before the implementation of optimization strategy. This analysis comprises study of full URL depth, Individual page’s PR, back-link count, traffic log analysis and web master setup. On-site web analytics services incline upon tracking the foot paths of visitors on your website. This analysis includes detecting both drivers and conversions for example which landing page encourages your visitors to make a purchase and which landing pages need to be corroborated. Our experts keep watch on the performance of your website throughout the campaign and strategy is ameliorated in accordance.

What web analytics contributes to your website?

Web analytics keeps a watch on performance of your website on search engine along with measuring journey of visitors on your website. With free web analytics program of SEMSEO you can:

Track visitor’s footfall on your website

Differentiate organic search from Pay Per Click

Relish accelerated sales conversions.

Can your business afford waiting any longer for this strong tool? Understand the search report:

Know where your traffic is coming from:

This is vital for any business to know how people are searching for a particular product or services. Analytics report about most potential keywords helps you to craft your strategy to boost worthy traffic to your website. Worthy traffic mean the visits which eventually turn into conversions. Where your website stands for potent keywords: Our web analytics report will regularly keep you updated about the most potential and less potential keywords with their search volume. Search volume indicates how many people search through this keyword in a day. Our experts owe obligation to intimate you how visible your website is on search engines when someone searches with these keywords.

We invite you to be vigilant upon our performance and watch the money coming to your website.

Local search optimization

Local Search Optimization targets your local customers.

Local search optimization targets on showcasing your website in front of consumer of your area which can approach you immediately. On part of consumers’ too local website are more faithful thus it is important for your business that people finding services in local area find you. Local search optimization frames a strategy which drives those local searchers to your website who are searching exactly the product you are selling. This strategy is crafted on the basis of study of online behaviors of local searchers such as which way they choose to find a particular product in their local market. This study is considered as the foundation to structure your website and the SEO campaign in the manner that people looking for your product divert to you directly.

What Local Search optimization contributes to you website.

Local SEO directs local visitors to your website. The local search optimization follows a strategy according to which only those keywords are targeted through which most people search products and services in their local area. This kind of optimization campaign brings the qualified visitor to your website who makes quick buying decisions and is looking for the same you offer. The biggest advantage of local search optimization is that the campaign can be inculcated into your global SEO plan in its first stage. In initial months the local traffic is focused and once your website conquers the local market the campaign elevates to international market.

Quote for our Local search optimization services at affordable prices.

Search Engine Friendly Web Design

You must be wondering what these web design services do on the SEO website. This is true that search engine friendly website design is an essential element for online success. Search engine friendly design doesn’t refer to just an eye-catching website but other factors too play critical role in making a website design search engine friendly. These factors are quality of content, easy navigation, correct and comprehensive interlinking between different pages, well studded keywords in content as well as HTML part and user friendly interface.

Actually search engines send their spiders to visit every website for checking relevance of its content with its related industry. These spiders are kind of user programs which navigate on your website as per instructions given in the textual content. If the design of your website interacts well with these spiders and helps them to navigate to every single detail about the product/services you offer, then high rankings on search engines are not far away.

The purpose of search engine friendly web design

The concept is completely different from the old SEO in which embedding keywords in Meta tags and other content was enough. The search engine bots possess reading ability only. If your content is not informative enough about what you serve then keyword stuffing in Meta tags and content is useless which will de-motivate search bots to consider your website for rankings.

Search engines look for content written in natural language, precisely which is industry relevant and informative in nature. Keywords should be used so smartly that it can’t be detected for which purpose these have been used. Titles of navigation buttons and links on website are also part of textual content for search engine bots. It is necessary to keep these titles descriptive of what you offer and where the related information has been placed. Clarity and simplicity of design can do the needful in this matter.

Let’s see what else is required to make a web design search engine friendly:

Clarity in interlinking

Normally websites place links like ‘learn more’ or ‘click here’ in the end of content. This term ‘learn more’ doesn’t encourage the search engine spider to navigate that page. In fact ‘learn more about softball uniforms’ is more interactive and clear in its idea or one can use ‘click here for softball uniforms’. The interlinking should be descriptive of product or industry related keywords to enhance the keyword density in your website.

Design is appeal for link exchange

Being a SEO friendly web design doesn’t mean that design is not required to be attractive. A designer should be aware that this website has to bait links and its eye-catching design can make the job easy. An impressive and interactive website design always entices other websites to link to that website which is good for the success of the SEO campaign.

Smart use of Flash

With the changing trends in web designing, Google’s algorithms are developing simultaneously. Now search engine spiders are able to crawl through flash part of the website. Still if flash is used to a certain limit it is always beneficial for website’s rankings.

The four things to keep in mind regarding the usage of Flash are:

• Avoid using flash for navigation bars.
• Important content should never be embedded into flash.
• Never place the entire site on one page.
• Remember that flash is just the design element so it should be used to only support the content.

The role of CSS

CSS is the most efficient tool to improve the visual experience of your website. Google looks for only two things on your website, 1. Easy perception and 2. Intent of your website. Easy navigation buttons with comprehensive titles are enough to make the perception of website easier for search engine bots. The intent indicates the relevance of the content with your industry but it doesn’t mean that you have to stuff your website with keywords. If your website’s intent is to highlight some new special offers and this content is clear at first sight then your website can successfully please the search engines.

What SEM SEO offers?

SEMSEO’s web design wing has an expert team of experienced web designers who are well-versed with the necessities of search engine friendly web design. In every SEO plan, along with web analysis, your website’s design is also analyzed so that necessary modifications can be made to improve your web positioning. At SEMSEO, we also offer independent search engine friendly web design services too. Just fill up the form and let us know your requirements.

3 Keys to Google Success

The word "Google" has almost entirely replaced the term "search engine." It goes without saying, then, that a formidable presence on Google is necessary for a successful internet marketing strategy. Below are the three most important keys to achieving top Google ratings.

1. Make Sure Your Copy and Content are Rich with Keywords.

Think long and hard about the keywords that people will use when searching for your product or service. Then make sure that the copy and content of your website are full of those keywords. The more keywords you have in your copy, the more likely it will be that your website will have a high Google ranking.

Let's say that many people searching for your product are likely to use the keyword "virtual assistant software." When you're creating your website, make a separate page dedicated to this keyword. Ideally, you'll use the keyword in a headline, the first sentence, and wherever else it fits in logically. You should try to use only one or two keywords per page, and ensure that your copy is focused on the keyword.

Including keyword pages will improve your page's ranking. Make sure your copy is rich and in-depth. The pages with the most relevant copy will be ranked highest.

2. Make Sure Search Engines Can Read Every Page on Your Site.

Many marketers are surprised to learn that search engines can't navigate much of their content. It only makes sense that you won't get high rankings if the search engines can't read your site.

Search engines can only read words. If your site is dynamic, or if it includes Flash or Java, it's likely that the search engine can't read your site. It often happens that search engines can't navigate your site correctly, even if they can read the content. If your site doesn't include links or a site map to tell the search engine where to go next, it will just bounce around.

To see what Google indexes on your website, go to Google and type site:www.yourdomain.com. The results will show you the titles and descriptions of pages that Google can find on your site. If there are no titles or descriptions, then it's likely that your target audience won't be able to find you.

3. Links, Links, and More Links.

Search engines use links to determine your site's reputation and popularity. The search engines give higher rankings to pages that have links from relevant and important sites.

Link building has become a sophisticated process in the last few years. In essence, link building occurs when you find websites related to yours and have them link to your site. People naturally link to sites that have high-quality and relevant content, but you have to get other people to notice you in order to get those links. So try to get links from press releases, articles, directories, and social media sites.

If you have a well-established site with history, make sure that you don't increase the total number of links to your site by more than 10-15% each month. This may cause the search engines to believe that you're artificially inflating your link popularity. If you have a newer site, however, you can build links at a faster rate since you don't have an established history. Linking ensures that your position is stabilized in the search engines and that you get traffic from sites that link directly to you. But don't sit back and relax once you've established good links and a high search engine ranking. Link generation is an ongoing process.

You can also use the services of an SEO expert or internet marketing professional who specializes in search engine promotion. Using such a professional, or using the three strategies mentioned above, will ensure that you get the highest Google rankings and enjoy great success!

10 SEO Mistakes that can hurt your rankings

Make your self aware of top Big Seo Mistakes

Lack of consistency and maintenance

Our friend Shane often encounters clients, who believe that once you optimize a site, it is done foreve. If you want to be successful, you need to permanently optimize your site, keep an eye on the competition and – changes in the ranking algorithms of search engines.
Concentrating too much on meta tags

A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming a thing of the past. You can create your meta keywords and descriptions but don't except to rank well only because of this.
Targetting the wrong keywords

This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can't think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.

Lack of keywords in the content

Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.
Ignoring the Title tag

Leaving the
Ignoring URLs

Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs.
JavaScript Menus

Using JavaScript for navigation is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can't do without, you should consider build a sitemap (or putting the links in a noscript tag) so that all your links will be crawlable.
A Flash website without a html alternative

Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Search engines don't like Flash sites for a reason – a spider can't read Flash content and therefore can't index it.
Using only Images for Headings

Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are important SEO items. If you are afraid that your h1 h2, etc. tags look horrible, try modifying them in a stylesheet or consider this approach: http://www.stopdesign.com/articles/replace_text.
Backlink spamming

It is a common delusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/newgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are quality backlinks

What is robots.txt file

The Secret of robots.txt in the eyes of Search Engines!

Read for creating error free robots.txt

Although the robots.txt file is a very important file if you want to have a good ranking on search engines, many Web sites don't offer this file.


If your Web site doesn't have a robots.txt file yet, read on to learn how to create one. If you already have a robots.txt file, read our tips to make sure that it doesn't contain errors.

What is robots.txt?


Robots.txt is a text (not html) file you put on your site to tell search robots which pages you would like them not to visit. Robots.txt is by no means mandatory for search engines but generally search engines obey what they are asked not to do. It is important to clarify that robots.txt is not a way from preventing search engines from crawling your site (i.e. it is not a firewall, or a kind of password protection) and the fact that you put a robots.txt file is something like putting a note “Please, do not enter” on an unlocked door – e.g. you cannot prevent thieves from coming in but the good guys will not open to door and enter. That is why we say that if you have really sen sitive data, it is too naïve to rely on robots.txt to protect it from being indexed and displayed in search results.
Locations of robots.txt


The location of robots.txt is very important. It must be in the main directory because otherwise user agents (search engines) will not be able to find it – they do not search the whole site for a file named robots.txt. Instead, they look first in the main directory (i.e. http://mydomain.com/robots.txt) and if they don't find it there, they simply assume that this site does not have a robots.txt file and therefore they index everything they find along the way. So, if you don't put robots.txt in the right place, do not be surprised that search engines index your whole site.

How do I create a robots.txt file?

So lets get moving. Create a regular text file called "robots.txt", and make sure it's named exactly that. This file must be uploaded to the root accessible directory of your site, not a subdirectory. It is only by following the above two rules will search engines interpret the instructions contained in the file. Deviate from this, and "robots.txt" becomes nothing more than a regular text file, like Cinderella after midnight.


Now that you know what to name your text file and where to upload it, you need to learn what to actually put in it to send commands off to search engines that follow this protocol (formally the "Robots Exclusion Protocol"). The format is simple enough for most intents and purposes: a USERAGENT line to identify the crawler in question followed by one or more DISALLOW: lines to disallow it from crawling certain parts of your site.

1. Here's a basic "robots.txt":

User-agent: *
Disallow: /

With the above declared, all robots (indicated by "*") are instructed to not index any of your pages (indicated by "/"). Most likely not what you want, but you get the idea.

2. Google's Image bot:

Lets get a little more discriminatory now. While every webmaster loves Google, you may not want Google's Image bot crawling your site's images and making them searchable online, if just to save bandwidth. The below declaration will do the trick:

User-agent: Googlebot-Image
Disallow: /

3. Disallows all Search Engines

The following disallows all search engines and robots from crawling select directories and pages:

User-agent: *
Disallow: /cgi-bin/
Disallow: /privatedir/
Disallow: /tutorials/blank.htm

4. Target multiple robots in robots.txt.

You can conditionally target multiple robots in "robots.txt." Take a look at the below:

User-agent: * Disallow: / User-agent: Googlebot Disallow: /cgi-bin/ Disallow: /privatedir/

This is interesting - here we declare that crawlers in general should not crawl any parts of our site, EXCEPT for Google, which is allowed to crawl the entire site apart from /cgi-bin/ and /privatedir/. So the rules of specificity apply, not inheritance.

5. Where can I find user agent names?

You can find user agent names in your log files by checking for requests to robots.txt. Most often, all search engine spiders should be given the same rights. in that case, use "User-agent: "*" as mentioned above.

Basic tips and tricks

1. How to disallow all spiders to index any file

If you don't want search engines to index any file of your Web site, use the following:

User-agent: *
Disallow: /

2. How to allow all search engine spiders to index all files

Use the following content for your robots.txt file if you want to allow all search engine spiders to index all files of your Web site:

User-agent: *
Disallow:

3. Where to find more complex examples.

You can find such examples with the following websites:

http://www.cnn.com/robots.txt
http://www.nytimes.com/robots.txt
http://www.spiegel.com/robots.txt
http://www.ebay.com/robots.txt

Your Web site must deal with a proper robots.txt file, if you want to have good rankings across all the search engines. Only if search engines know what to do with your pages, they can give you a good ranking though :).

How to Create a Sitemaps for Search Engines?

Learn quickly creation of sitemaps for Webistes

What is sitemaps?


A site map works much like a Table of Contents (see 'How to Add a Table of Contents to a Web Page'). Use a Site Map if you have a large site with many different pages and target links (see 'How to Add a Target Link to a Web Page'). This tutorial requires a basic knowledge of HTML (see 'How to Learn HTML') or a web design application (see 'How to Choose a Web Design Application').



7 easy way to create sitemap for webistes

1. Create a Site Map using a word-processing program or a sheet of paper. Be sure to include all pages and necessary target links.


2. Start a text-editing program, such as EditPad or Notepad. Open the page where the Site Map will be located, or create a new page for the Site Map.


3. Position the cursor at the insertion point.


4. Copy and paste the Site Map from the word-processing program, or type it in manually.


5. Link to each referenced page or target link using the command. Be sure to close the command with.


6. Save the page and preview it in a browser. Check all links to make sure they are valid.


7. Upload the page to your website and re-check the links.


Following points keep in mind while creating sitemaps


1. If you have a Table of Contents, navigation bar or buttons on your web site, be sure to update them to include the Site Map.


2. Some web design applications, such as Microsoft FrontPage and Macromedia Dreamweaver, have tutorials or built-in commands for creating a Site Map. Check your web design application's Help file for more information.


3. Visit the Site Map on your favorite sites for ideas on how to create and organize your site map.


4. Always verify your links and make sure the pages you are linking to are current.

Search Engine Friendly Sitemaps

Sitemaps and Why they are much Essential to our sites?


Importance of Search Engine Friendly Sitemaps


Most webmasters often see site maps as redundant and thus, by extension, useless. Though this may be true of you build just so that you have one, a sitemap is used for numerous purposes that are essential for a successful website. Thus the purpose of this writing: Highlighting of the importance of a sitemap, and how it can be constructed to meet your specific needs.

1. Purposes of navigation


Like any place in the world, people need maps for even the smallest sites out there today- websites especially. And the sitemap is an answer to that need: if a user ever can't find a page they had seen before, or get lost in your site (and your search function proves ineffective), then the sitemap acts as their guide. It provides a convenient, effective and highly efficient (thus conveying ease of use) method with which to surf your website.

2. How To Convey Site Theme


Most visitors want the "big picture" of a site in the first few seconds they are there. And that is where your sitemap comes in: A quick ten second glance with tell most visitors quickly what they want to know about your site, and if they want to stay there or not. If you save them time, the visitors will be highly appreciative. After all, if they don't find what they want quickly, they will find a site that will cater to them- and give them what they want.

3. Optimization of Site - In Search Engines and Design Purposes


A full sitemap contains a link to every page in your website- all on one single page. This makes it optimal for search engine web crawlers, which are what rank your site on their search engine. A site map allows almost daily updates to crawlers for additions to your site, thus increasing exposure to searchers. Not a page is missed! Besides being very convenient for users, the site map is thus placed on the front page of your website- so that every link is followed by search engine web crawlers, and categorized and accounted for in your placement on the search list.

4. Relevance to Organization


A quick overview is available to a site designer/content writer of a website with a full site map. Everything is organized, and sorted with relevance to a specific topic (and especially your overall theme). A quick glance at the sitemap will remind you of what you have finished, and what still needs to be done to improve your site.Sitemaps maps must be implemented for sites of the appropriate (large) size since they require a lot of work/maintenance. How else will your site get big? With the design in mind, plans in motion, and a site map in the works, one is almost assure success.

Link Building | Build Reciprocal Links

How to build Reciprocal Links

One common link-building tip calls for trading links with companies offering information or products compatible or synergistic to your own. These should not be Web sites directly competitive with your own, but instead be complementary. Sounds simple enough, right? But, the question then arises: "Where do I start?"

For the well informed, there's a gold mine of strategic linking and partnering opportunities out there. You just have to know where to look. There are multiple ways you can locate companies who are well suited to send you targeted traffic while at the same time improving your link popularity and rankings:

1. Check Your Competitors Link


Take advantage of free services like Link Popularity Check to find all the sites that link to your competitors. Click the Details link to view the list. If your product or service is stronger than your competitor, then consider visiting some of these sites and approaching them in regard to linking to you as well, or as a replacement to your competitor depending on the situation. These sites have already demonstrated an interest in linking to Web sites similar to your own, so many will be ideal candidates.


2. Search Catalogs for complementary Sites


Major category-based engines like Yahoo!, Looksmart, and Open Directory divide their content into topics. You can often find a neatly organized list of sites that are complementary to your own by browsing these categories. Visit the sites you find and contact them in regard to adding a link to your site, or to specific content you offer.


3. Link Check complementary Sites


If you have strong competitors, or simply prefer to not go head to head with your competitors, link check complementary sites! A major site that is complementary, but not competitive to your own may offer an array of links that are also complementary. Find Websites that cater to the same audience you do, but do not sell the exact same things.

In addition, many engines such as Google calculate link reputation for all sites that link to you. Therefore, linking sites having a greater popularity or link reputation will affect your own link reputation to a much greater degree. Once you have a decent link reputation, you'll find it to be much easier to obtain top rankings when you go to optimize your content.


When you do request a link trade

* Be sure you have developed genuine content on your Web site of interest to the trading partner. Take the time to point out specific articles that would be of interest to THEIR visitors. Tell them they can host the article on their Web site if they'll simply credit you as the source and add a link to your site. Do all the work for them. E-mail them the page with a discrete credit at the bottom. Be sure the link to your site contains your important keywords to bolster your rankings on those keywords.


* Explain the advantages to the potential link partner and the advantages your site has to their visitors. They must clearly understand how linking to you benefits them.


* If you plan to link back to them as an enticement, consider telling them where the link will be placed, or set the link up in advance with the stipulation that you'll be glad to leave it there if they'll be kind enough to link back to you.


* Take the time to look over their site and then suggest where a link to you might be appropriate. Consider supplying example text to make this easy for them. Look for pages with relatively few outgoing links. Your link reputation, at least on Google, will be reduced in relation to the number of other links on the referring page.


* Most importantly, personalize your e-mails! You must distinguish yourself from all the spam most Web site owners are swamped with daily. If the link is particularly important to you, call them personally on the phone, write them a letter, or send a fax to show them you're serious.


Anytime you do achieve a link to your site, consider submitting the domain or the page the link resides on to ensure that the search engine sees it and updates your link popularity score. If the page with your link is never indexed, then your link popularity score will never improve. Of course, links also benefit you through increased traffic, so link popularity and improved rankings are not the only benefits you'll receive.