The real truth behind SEO Experts

I believe thousands of people get scammed every year by so called SEO Experts. Why? Well, because they can’t distinguish lies from the steel cold truth. Because they are too credulous and there are lots of guys waiting to take advantage from it. And of course, because they want great results with as little expense as possible.

So, how can you distinguish the good SEO companies from the fake ones? Well, first of all, learn not to believe in any of the following stories, that the guys from Hobo-Web put together a couple of days ago. I’ll show you only some of the "best" replicas:

• We cannot show you results for clients as it is 100% confidential - so i guess i should take your word for it, ay mate?

• We KNOW how Google works – well, that surely make you unique. Cause i don’t and i don’t think anyone does, not even Matt Cuts… But hey, that’s just my opinion. You’re the big SEO Expert, you know better

• Toolbar Page Rank Is Everything – Of course it is. And pigs fly. Oh no, wait, they don’t… That means there’s something wrong with your logic? Ironicaly, the PR myth is so deep-rooted. 90% of my clients ask me about it and demand a PR5+ for their site…

• Submit To 75,000 Search Engines - Since Google, Yahoo and MSN have like 95% of the worldwide market, and you don’t even have to submit your site on them, what are all the other 74997 search engine submission worth?
• We don’t rank for any “seo” terms because we don’t want to – or perhaps because you don’t know how to? Hmmm…

Anyway, clients like to see high figures, so you can’t really blame companies for giving them what they want, can you? But in the end, how can you be sure you won’t be duped when looking for the services of a SEO company? Well’ you can’t, but the risks should be minimal if you take these advices into consideration:

• never sign a company that guarantees you results over night. Because we’re talking about a logical and longtime process that can’t happen over night, and which can’t always have the desired results
• don’t fall for the big numbers: 50.000 search engines, 10.000 first positions in SERPs, thousands of visitors everyday, etc etc
• try to work with companies/people recommended by your friends (or by many others on forums, groups, etc)
• ask for previous work references
• make sure you know what you are asking for and what are you expecting to obtain from a SEO company

That should be it. Now I’m going back to those Guides i told you in the beginning. If you have other tips and advices, feel free to leave them by.

Looking for the best Online Search Marketer?SEO is the understanding of using the changing set of methodologies and technologies in combination with

SEO is the understanding of using the changing set of methodologies and technologies in combination with general marketing savvy to promote a website above its competitors. It is the online equivalent of strategic business promotion. Its about looking at the internet and understanding how various technologies work together, how markets can be approached, how communities work and how to influence them. It’s a new area involving creative marketing, technical competence and social awareness. For example, get ready for change with new upcoming trends and millions of unique visitors go to Facebook, LinkedIN or Twitter through multiple access points (mobile devices and desktop apps). This opens both challenges and opportunities for web marketers.

Some SEO work involves low level tasks, but that is not the strategic core of getting a site to rank, getting more traffic and making that website work when other similar sites fail. Its not about one thing, its about everything. Its about how you spend 12 hours online and track the latest trends, about how you read countless marketing blogs each week and how you continually adapt to emerging technologies while refining your work to meet your website users needs. There is no replacement for what you do, it takes a human being. Its about understanding how the whole picture of the online community comes together and how visitors stumble across the vast internet landscape and find sites. Its also about what makes them stay there, what influences them to share what they found and how to make a site that outperforms others that do the same thing.

Search Marketing is becoming more important. Technology is moving ahead at a blistering speed. Businesses and individuals need good, qualified advice and help on how to use that technology for maximum impact online. Go ahead, do not pay attention to SEO, but do not be surprised when you get crushed online by someone who does. Someone who is not leaving that up to chance, but actively and aggressively using creativity and technical savvy to open new markets and drive traffic to their website. Noone try to launch a website without a serious Search Marketing strategy, because your websites life or death depends on it. Remember good blogs go unread, many great sites fail and the purists oversimplify everything. The internet landscape is a jungle and search engine optimizers work hard to straighten out the confusion to help businesses leverage new technology, to gain readers, to gain traffic and ultimately, to be more successful online and off.

Search Marketing is about perspective and branding, but remember a search engine optimizer is not just someone who spams for links or adjusts pages for keywords. A quality SEM is someone who understands the methodologies for promoting a site online and uses this knowledge to help its client stand out and be more successful in business! SEO Professionals are no less than Marketing Head of a MNC!